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Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
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Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman

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  • Premium offerings garner avg of $22.
  • Great example of collector’s items – licensing with mcd’s, on all cups and plates and forks you buy in target
  • Transcript

    • 1. Cultivating A Fanbase: How To Turn Customers Into Brand Advocates with Jill Salzman
    • 2. FANSFANSFANSFA NS!!
    • 3. Why Cultivate?
    • 4. Why Bother?
    • 5. Because that’s where the profit is.
    • 6. WHY ME?
    • 7. The Grateful Dead
    • 8. Tapers
    • 9. • • It costs you 60 – 80% more to chase and convert new clients than it costs you to service an existing client It’s really, really cheap to love the ones you have – Dating context – easier to buy your partner flowers than it is to find a new partner – Baby context – easier to feed and diaper your baby than it is to find a new baby
    • 10. The Mighty Four 1. CORE SERVICE or PRODUCT 2. EXPERIENCIAL STUFF 3. COLLECTOR’S ITEMS 4. FOLLOW-UP
    • 11. CORE SERVICE or PRODUCT
    • 12. EXPERIENCE **photos **podcasts **videos **publicity **concerts **facebook **website **twitter
    • 13. COLLECTOR’S ITEMS
    • 14. FOLLOW-UP • • • • • Thank-you notes Street teams, Fan clubs, Reward Programs Newsletter Blog Posts Social Media
    • 15. "I have just fallen in love with these anklets." -Jean, customer
    • 16. Jill Salzman, Founding Mom Since ‘07 jill@foundingmoms.com Facebook.com/FoundingMoms @foundingmom Linkedin.com/in/FoundingMom YouTube.com/FoundingMoms FoundingMoms.com

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