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Content jam 2012
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  • Andy is an incredibly brilliant marketer. Great HOLISTIC need-to-know presentation on the current state of digital marketing.
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  • 1. Content JamCreating & Sharing ContentAndy Crestodina@crestodina #contentjam
  • 2. Choose your channel My site or yours?
  • 3. Pick one… ☐ Web Page ☐ Blog Post ☐ Blog Post & Newsletter ☐ Guest Blog Post ☐ Newsletter ☐ Blog Post & Guest Blog Post
  • 4. How Search Engines Work Keywords, Links and Content
  • 5. How Search Engines WorkSource: SEOmoz, 2011 Search Engine Ranking Factors
  • 6. How Search Engines WorkSource: SEOmoz, 2011 Search Engine Ranking Factors
  • 7. Click Distribution
  • 8. Keyphrase research The foundation of search
  • 9. Keyphrase Research
  • 10. The Virtues of Guest Blogging Search + Social
  • 11. Blogging vs. Guest BloggingBlogging Guest BloggingContent = 2 Content = 3Links = 0 Links = 1Friends = 0 Friends = 2
  • 12. Blogging vs. Guest Blogging Round Two…Blogging Guest Blogging Strategycontent better links + diverse content + real connections
  • 13. Blogging vs. Guest BloggingRound Four…Blogging Guest Blogging StrategyNice blog, but… This is what great web marketing looks like.
  • 14. Newsletter Timing When to send?
  • 15. Source: Hubspot, Science of Email Marketing
  • 16. Source: Hubspot, Science of Email Marketing
  • 17. Source: Hubspot, Science of Email Marketing
  • 18. A/B Testing. Of course! Source: Hubspot, Science of Email Marketing
  • 19. Social Promotion Sharing is caring
  • 20. Targeted Sharing
  • 21. MentionsHashtagsQuotes
  • 22. The Future of Search & Social …and how to future-proof your marketing
  • 23. Google Agent Rank Patent:The identity of individual [author] responsible forcontent can be used to influence search ratings. Assuming that a given [author] has a highreputational score, representing an establishedreputation for authoring valuable content, thenadditional content authored and signed by that[author] will be promoted relative to unsigned contentor content from less reputable [authors] in searchresults.
  • 24. Quote from AmitSinghal:A good product can only be built where we understandwho’s who and who is related to whom. Relationshipsare also important alongside content. To build a goodproduct, we have to do all types of processing. Butfundamentally, it’s not just about content.It’s about identity, relationships and content.