Blogging Analytics
Upcoming SlideShare
Loading in...5
×
 

Blogging Analytics

on

  • 164 views

You’ve been blogging for years, but traffic growth is slow and leads are flat. Now what? Your Analytics are telling you what to do next. Here’s how to listen.. ...

You’ve been blogging for years, but traffic growth is slow and leads are flat. Now what? Your Analytics are telling you what to do next. Here’s how to listen..

Key Takeaways Include:

1. How to get more value from the same audience
2. Advanced Analytics for faster list grown and higher rankings
3. Tips for deeper engagement and collaboration
4. Find topics that connect, share content with a targeted audience

Statistics

Views

Total Views
164
Views on SlideShare
162
Embed Views
2

Actions

Likes
1
Downloads
2
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Blogging Analytics Blogging Analytics Presentation Transcript

    • Wine & Web #33 Andy Crestodina @crestodina #wineweb Analytics for Bloggers
    • (SR) CTR = V V x CR = L (L x CL)(P – Dc) = $ L = leads P = price CL = closing rate Dc = delivery costs $ = profit! S = search volume R = rank CTR = click through V = visits CR = conversion Website ROI is complicated…
    • Traffic x Conversion Rate = $ …so let’s make it simple
    • 1. TRAFFIC The total number of visitors to the website 2. CONVERSION RATE The percentage of visitors who take action – Leads – Customers – Subscribers – Donors – Etc. It comes down to two little numbers
    • The Funnel
    • The Funnel + Marketing
    • 7 Types of traffic…
    • Visitor Flow
    • 9 Where there’s traffic, there’s hope!
    • TOP OF THE FUNNEL
    • TOP of the Funnel
    • Audience Overview Report
    • Healthy! Risky… Diversify Your Traffic Sources
    • 14 Top Content Report
    • 15 Find Your Traffic Champions
    • Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years) The spike …and the long tail
    • Which posts have the most ranking potential? Low Hanging SEO Fruit
    • 18 Queries Report with Advanced Filter for “Average Position” set to Greater than 10 Posts that rank high on page two!
    • 19 Queries Report with Advanced Filter for “Average Position” set to Greater than 10 Posts that rank high on page 2…
    • 1. View: Search Engine Optimization > Queries 2. Set Advanced Filter: “Average Position” greater than 10 3. Sort by “Average Position” 4. Confirm the rank and the post by searching for the phrase How to find posts with traffic potential
    • • Once in the beginning of the Title <title> • Once in the Header <H1> • 4 – 6 times in the Body text • In the link text of other pages linking to the page Link, Link! Nudge, Nudge! Now, indicate the relevance (on-page SEO)
    • 22 Finding Candidates for Internal Links
    • 23 Finding Candidates for Internal Links
    • • Improve the quality with more detail and length • Target a different (longer, less competitive) phrase • Create more content on related topics, link. • Create content in another format… Still not ranking?
    • MIDDLE OF THE FUNNEL
    • MIDDLE of the Funnel
    • 27 Campaign Report
    • Heat Maps: Crazy Egg
    • “From day one I knew that in the end, what was most important was going to be email…” Source: Capturing Emails and Committing to Quality Copyblogger (Feb, 2014) - Michael Stelzner Strengthen the Middle of the Funnel
    • Before After Conversion Optimization for Subscribers
    • 31 1900% Increase in Subscribers
    • 32 • Prominent • Promise • Proof Why did that work?
    • • Tons of Form Fields • Asking for Personal Info • No Proof • No Promise Worst Signup Form Ever
    • Which are the most compelling posts on your blog? Find Your Conversion Champions
    • 35 Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/ Subscribers Per Blog Post
    • 36 Pageviews Per Blog Post
    • …also known as conversion rate! Subscribers Per Pageview Per Blog Post
    • 38 How to Find Conversion Champions
    • • Put it into heavy rotation on the social networks • Add it to your home page slideshow • Link to it from your email signature • Run an ad using PPC, Facebook, etc. • Write and pitch a guest post linking back to the page • Write a roundup of your best posts, put it at the top • Link to the post from other high traffic pages Now put on your traffic driving gloves!
    • BOTTOM OF THE FUNNEL
    • BOTTOM of the Funnel
    • Conversion Report
    • Why Do Visitors Convert?
    • 44 Social Proof and Testimonials
    • When you say it, it’s marketing. When they say it, it’s social proof. Social Proof and Testimonials
    • 46 Never Make a Testimonials Page
    • 47 Subsequent Conversions
    • Subsequent Conversions
    • Combine Your Champions
    • 50 EXAMPLE: How to Market an Event
    • 51 EXAMPLE: How to Market an Event
    • 52 EXAMPLE: How to Market an Event
    • EXAMPLE: How to Market an Event
    • 54 Where there’s traffic, there’s hope!
    • BONUS! Author Stats Report
    • 56 BONUS! Author Stats Report
    • Wine & Web Andy Crestodina @orbiteers #wineweb Thank you!