What is really a graphic design?


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Presentation from Introduction to Graphic Design, Columbia College Chicago

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What is really a graphic design?

  1. 1. W H AT I S G R A P H I C D E S I G N ?
  2. 2. Is Graphic Design: A History Visual Art Commercial Art AdvertisingVisual Communication A ProfessionA Set of Computer Skills ?
  3. 3. A History
  4. 4. Josef Müller-BrockmannAdolphe Muron Cassandre, 1935 Paul Rand Emigre Magazine, 1985 Milton Glaser, 1973
  5. 5. Visual Art
  6. 6. Mel Bochner, 2007
  7. 7. I Saw the Figure 5 in Gold, Charles Demuth, 1928
  8. 8. Composition with Red,Yellow, and Blue, Piet Mondrian, 1921
  9. 9. Everything visual
  10. 10. Lascaux caves Japanese Ad, 1806 Book of KellsRobert Crumb Found Magazine Harold, date unknown
  11. 11. “Commercial Art”
  12. 12. J. M. Flagg, 1917
  13. 13. Lester Beall, 1939
  14. 14. Advertising
  15. 15. Design is the method of putting form and contenttogether. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, thats why it is so complicated. —Paul Rand
  16. 16. ... graphic design is a visual language uniting harmony and balance, color and light, scale andtension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye. —Jessica Helfand
  17. 17. A graphic designer is a communicator: someone who takesideas and gives them visual form so that others can understand them. Graphic designers perform this service on behalf of a company or other organization to help that entity get its message out to its audience and, in so doing, evoke a particular response. —from Timothy Samara’s Design Elements (our textbook)
  18. 18. “Visual Communication”
  19. 19. Graphic Design is a profession ... serving a client defined by work with mastery of dedicated software toolsequipped to solve any “visual design problem” and an established career path
  20. 20. ... and a set of skills. effective use of type and image to communicate an idea engagement in the evolving signs and symbols of our environment ability to critique and negotiate visual ideas in a team and with a clientability to conceive visual ideas; knowing what is possible and how to get there
  21. 21. Graphic Design is the art of persuasion ... meant to create desire for products,or persuade viewer to think in a certain way establishing the public face of a company through branding ultimately is ephemeral
  22. 22. ... and an all-encompassing study of human symbols & signs.man makes marks to communicate; the evolution of those marks reveal a history of the times all marks are meant to communicatesomething for a reason, there is always a “client”we have own own symbolism; even advertising reveals the desires and needs of our society a successful graphic designer is tapped into the visual code of the times
  23. 23. Graphic Design is meant to inform ... serving a function uniquely visual by conveying complex ideas quicklycreating better understanding across language barriers, to direct giving security
  24. 24. ... and to beautify. creates civic prideelevates aesthetic pleasure and creative thinking humanizes
  25. 25. Curiosity about life in all of its aspects, I think, is still the secret of great creative people. —Leo Burnett
  26. 26. Big Questions
  27. 27. What is the goal of an education in graphic design?
  28. 28. Can graphic design be taught?
  29. 29. Can graphic design be learned?
  30. 30. When does one become a graphic designer?