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Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
Connecting With Creative & Digital Networks In North Yorkshire
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Connecting With Creative & Digital Networks In North Yorkshire

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This presentation takes a good look at ways to engage with the creative sectors in North Yorkshire. Prepared for an interview by myself for a local creative industry agency in Dec. 2008. Useful for …

This presentation takes a good look at ways to engage with the creative sectors in North Yorkshire. Prepared for an interview by myself for a local creative industry agency in Dec. 2008. Useful for getting an overview of the creative and digital sectors in North Yorkshire.

Published in: Design, Business
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  • 1. Connecting with the Creative & Digital Networks in North Yorkshire A presentation prepared for an interview with Creative York . December 2008 Author: P.Orange.
  • 2. <ul><ul><li>Context </li></ul></ul><ul><ul><li>Networks + Communities </li></ul></ul><ul><ul><li>Connections + Communications </li></ul></ul><ul><ul><li>Conclusions </li></ul></ul>Overview Menu
  • 3. Context County 767,400 Population of North Yorkshire <ul><li>Country comprises of 8 districts </li></ul><ul><li>15% of Yorkshire’s 5+ million live in North Yorkshire. </li></ul><ul><li>Leeds is 15 times smaller than NY area with similar population of 750,000. </li></ul>3,206 767,400 Total 105 186,800 York 232 77,600 Selby 315 107,000 Scarborough 581 52,000 Ryedale 509 49,300 Richmondshire 503 155,300 Harrogate 506 85,000 Hambleton 455 54,400 Craven Sq Miles Population   Leeds 761,100 217 sqm Bradford 497,400 Easting Riding 333,000 Hull 257,000
  • 4. Context County <ul><li>Regional characteristics </li></ul><ul><li>North Yorkshire has many small rural market towns , but few big urban centres. </li></ul><ul><li>Much land is used for agriculture or is moor land . </li></ul><ul><li>Very attractive countryside , architecture and history . </li></ul><ul><li>Tourism brings 4.18 million visitors a year bringing £332.9m </li></ul><ul><li>York in top ten UK most visited English cities for holidays and business tourism along with Leeds. </li></ul><ul><li>Region benefits from major transportation links between north &amp; south. </li></ul><ul><li>Parts of county remote . Requires use of car for convenience. </li></ul>
  • 5. Context Creative <ul><li>Producers: The people and businesses that produce and/or manage creative media e.g. </li></ul><ul><li>Wider Involvement </li></ul><ul><li>Segments affected by or involved with these sectors’ business and output. </li></ul><ul><li>Financiers ~ The people and businesses who fund/ commission producers </li></ul><ul><li>Suppliers ~ The people and businesses that supply the producers with key resources and materials </li></ul><ul><li>Consumers ~ The end-user who appreciates and uses the creative and digital product. </li></ul>Photography Publishing Graphics Architecture Film Games Fine Arts Illustration Design Writers Crafts Performance Animation
  • 6. Context Creative <ul><li>Who? </li></ul><ul><li>Individuals, businesses and organisations. </li></ul><ul><li>Manage/produce for a variety of different creative disciplines </li></ul>Workspaces Offices Workshops Industrial Units Specific Arts Venues Homes Studios Workshops Arts Venues Education centres <ul><ul><li>Organisations </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Non Profits </li></ul></ul><ul><ul><li>Public sector </li></ul></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Freelancers </li></ul></ul><ul><ul><li>Amateurs </li></ul></ul><ul><ul><li>Students </li></ul></ul>
  • 7. Context Creative <ul><li>Statistics </li></ul><ul><li>11,600 employed in Creative industries in 2005. </li></ul><ul><li>90% employed. 10% self-employed. </li></ul><ul><li>2600 ‘creative’ organisations </li></ul><ul><li>Growth of 10% between 1999-2003. </li></ul><ul><li>Activity mostly in York, Harrogate and Scarborough (70%) </li></ul>Employment in the Creative Industries <ul><li>30% of activity scattered across rural communities throughout the country. </li></ul>
  • 8. <ul><li>Yorkshire &amp; Humber’s digital sector already generates nearly £3bn for the region’s economy and employs nearly 80,000 people </li></ul><ul><li>Digital sector expected to grow by two thirds by 2012. </li></ul><ul><li>IT and digital businesses are clean industries and attract high skilled workers to the region. </li></ul><ul><li>Quality of life key to attracting high-calibre personnel to the region. </li></ul>Context Digital
  • 9. <ul><li>The University of York is a leading computer science department in the UK </li></ul><ul><ul><li>Producing high calibre computer science graduates </li></ul></ul><ul><ul><li>Keeping skills in the region. </li></ul></ul><ul><li>Communications technologies now enable IT businesses to operate rurally. </li></ul><ul><li>100% broadband throughout North Yorkshire. </li></ul><ul><li>IT Centre ~ York Science Park supports start ups with high-bandwidth facilities. </li></ul>Context Digital
  • 10. Networks Creative and Digital Networks in North Yorkshire the challenges
  • 11. <ul><li>The creative and digital sectors represent many different disciplines and related professional ~ social networks </li></ul><ul><li>These are organised according to the circles people travel in and where, be they in social networks of the real world , in the virtual one or both . </li></ul><ul><li>Getting ahead is about up to date knowledge about who’s doing what, when, how well connected you are, to how many people and how well you know them. </li></ul><ul><li>Scattered networks are often not connected , don’t always collaborate for mutual advantage and may not be organised or dependent on single entity. </li></ul><ul><li>Challenges in connecting effectively by creating tools to link the networks , making lines of communication shorter, a flatter sector, more united, more collaborative and easier to access. </li></ul>Networks cross-discipline challenges
  • 12. Networks the challenges <ul><li>Professionals </li></ul><ul><ul><li>Sector </li></ul></ul><ul><ul><li>Discipline </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><ul><li>Employee </li></ul></ul><ul><ul><li>Freelance </li></ul></ul><ul><ul><li>Exclusive membership </li></ul></ul><ul><ul><li>Stage of career </li></ul></ul><ul><li>Virtual </li></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>News Groups </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><li>Geo-Virtual </li></ul><ul><ul><li>Social Media (events) </li></ul></ul>The Creative &amp; Digital networks are made up of professional communities that overlap and interact together across spaces, disciplines, media and distances. Connecting across multiple ‘communities’ <ul><li>Interest Networks </li></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Discipline </li></ul></ul><ul><ul><li>Competency level </li></ul></ul><ul><li>Demographic </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Sex </li></ul></ul><ul><ul><li>Cultural Origin </li></ul></ul><ul><ul><li>Wealth </li></ul></ul><ul><li>Third Places </li></ul><ul><ul><li>Physical social public spaces, bars, café’s etc </li></ul></ul>
  • 13. Networks geographic challenges <ul><li>But… </li></ul><ul><li>North Yorkshire is a large area to cover . </li></ul><ul><li>Creative &amp; Digital businesses and freelancers scattered widely. </li></ul><ul><li>Urban vs rural areas ~ different needs, values, traditions. </li></ul><ul><li>Travel from rural areas can be inconvenient . </li></ul><ul><li>Need &apos;on the ground’ experience &amp; understanding. </li></ul><ul><li>Local ~ Within a specific locality of North Yorkshire </li></ul><ul><ul><li>Rural </li></ul></ul><ul><ul><li>Urban </li></ul></ul><ul><li>Regional ~ Across all of North Yorkshire </li></ul><ul><li>UK National ~ Anywhere else in the UK. </li></ul><ul><li>International ~ Anywhere in the world. </li></ul>North Yorkshire, whilst dispersed locally connects externally nationally and globally.
  • 14. Networks virtual versus real <ul><li>Virtual or physical, both social networking methods ARE real. </li></ul><ul><li>Virtual transcends natural barriers , geography, economical, social, time or even corporate boundaries. Make new connections faster. </li></ul><ul><li>Virtual is direct, cheap way to promote and connect, but less trustworthy, casual and not tangible. </li></ul><ul><li>Real networks are dependent on time, space and situations, but relationships are more meaningful &amp; durable. </li></ul><ul><li>Challenge to use a combination of technology and real world tools to engage, support and build communities. </li></ul>
  • 15. Connecting Creative and Digital Networks in North Yorkshire the challenges
  • 16. Connecting the challenges <ul><li>Relationship Management </li></ul><ul><li>Develop and sustain relationships with freelancers and businesses. </li></ul><ul><li>Truly understand the needs of businesses in the sector </li></ul><ul><li>Build tangible relationships. </li></ul><ul><li>  </li></ul><ul><li>Face to face meetings. </li></ul><ul><li>Visiting business premises </li></ul><ul><li>Meeting opinion leaders </li></ul><ul><li>Meeting through events or workshops </li></ul><ul><li>  </li></ul><ul><li>Virtual Communications. </li></ul><ul><li>Phone calls </li></ul><ul><li>Letters </li></ul><ul><li>Emails </li></ul><ul><li>Social media </li></ul><ul><ul><li>Online Communities </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul>
  • 17. <ul><li>Leverage through key stakeholders </li></ul><ul><li>Collaboration with key agencies, institutions and other key stakeholders </li></ul><ul><li>Leverage from existing organisations to effectively engage with communities. </li></ul><ul><li>Genuine </li></ul><ul><li>Credibility through genuine care for clients. </li></ul><ul><li>Communicating passion for the vision of Science York. </li></ul><ul><li>Awareness </li></ul><ul><li>Maintain an awareness and presence </li></ul><ul><li>Grassroots awareness ~students/career transitions/amateurs. </li></ul><ul><li>PR and Marketing tools specific for both sectors and disciplines </li></ul><ul><li>Capture and engage interest amongst general public. </li></ul>Connecting the challenges
  • 18. Connecting the challenges <ul><li>Communication Channels </li></ul><ul><li>Creative and digital sectors cover a large number of different disciplines. </li></ul><ul><li>Effectively reaching out to all these varied sectors. </li></ul><ul><li>Online Communications </li></ul><ul><li>Varying characteristics of use </li></ul><ul><ul><li>Use it for different things </li></ul></ul><ul><ul><li>Differing abilities </li></ul></ul><ul><ul><li>Varying frequency of use </li></ul></ul><ul><ul><li>Different connection speeds </li></ul></ul><ul><ul><li>Not even connected </li></ul></ul><ul><li>One size definitely doesn&apos;t fit all. </li></ul><ul><li>Events/Networking/Workshops </li></ul><ul><li>Communities accessibility to events. </li></ul><ul><li>Awareness of events and workshops. </li></ul><ul><li>Events are locally relevant and useful. </li></ul>Podcasts . Social networking . Meetups . Round tables . Blogging . Mobile technology . Magazines . Networking events .‘Speed dating’ conferences . Magazines . 3 rd Places . Festivals.
  • 19. <ul><li>Feedback </li></ul><ul><li>Listening to issues, acting on them and keeping clients up to speed. </li></ul><ul><li>Develop trust amongst the business community. </li></ul><ul><li>Gathering feedback, actions and reporting achievements back to the sectors. </li></ul><ul><li>   </li></ul><ul><li>Tools </li></ul><ul><li>Developing useful tools for the business community that stimulate connections. </li></ul><ul><li>Financial incentives </li></ul><ul><li>Publications </li></ul><ul><li>Events </li></ul><ul><li>Workshops </li></ul><ul><li>Consultation </li></ul><ul><li>Online services </li></ul><ul><li>Competitions </li></ul><ul><li>PR </li></ul><ul><li>Awards </li></ul>Connecting the challenges
  • 20. Conclusions Wrapping up <ul><li>Having the resources to be regularly active to reach out and connect with networks across the region, rural and urban. </li></ul><ul><li>Using a combination of technology and real world meetings to engage networks. </li></ul><ul><li>Building personal connections and managing relationships . </li></ul><ul><li>Keeping up to date with a variety of disciplines in the creative and digital sectors, annual calendar of events and changes within the networks. </li></ul><ul><li>Connecting with professionals as much as grassroots interest from adults and young people. </li></ul><ul><li>Developing and using tools and situations to facilitate connections / communications and accessibility within the sectors. </li></ul><ul><li>Promoting greater awareness of the creative and digital sectors in North Yorkshire. </li></ul><ul><li>Ensuring collaboration with key regional stakeholders . </li></ul>
  • 21. The End Thank you

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