Orange at SDP Global Summit 2013

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Arnauld Blondet, VP, Marketing, Products & Innovations, presents at SDP Global Summit 2013

Arnauld Blondet, VP, Marketing, Products & Innovations, presents at SDP Global Summit 2013

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  • 1. Sharing Orange's experience of SDP in 20+ AMEA countriesArnauld BLONDET arnauld.blondet@orange.com Catalin CIOCOIU – catalin.ciocoiu@orange.com September 2013, SDP Global Summit
  • 2. 2 Orange – SDP Global Summit 2013 contents or agenda section 1 introduction - getting to know us section 2 Expectation in AMEA service deployment section 3 SDP & API Framework section 4 summary
  • 3. 3 getting to know us
  • 4. 4 over 231 million customers worldwide… (+ 2,3% in one year) our Group provides services for residential customers in 32 countries* and for business service customers in 220 countries and territories
  • 5. 5 key financial indicators for 2012 turnover broken down by region turnover broken down by activity €3.4 billion net profit €0.78* dividend per share *(proposed to Annual General Meeting of Shareholders on 28 may 2013) 17.7 % businesses and services provided to operators 51.2 % mobile 31.1 % internet and fixed line 9.2 % Spain 7.7 % Poland 18.2 % rest of the world 2.6 % services provided to operators 47.2 % France €43.5 billion revenue 15.1 % businesses (comparable basis: excluding the impact of the new Part-Time for Seniors agreement of -726 million euros after tax in 2012 and excluding the impairment of goodwill and assets of -1.841 billion euros in 2012 and -991 million euros in 2011)
  • 6. 6 our business plan, co-developed by over 2,000 of our staff, aims to integrate business performance and social progress our people our networks our customers our international development
  • 7. 7 We continue to strengthen our international footprint, sharing our expertise in a responsible way wherever we go. boosting our international development our actions meeting the needs of 300 million customers by 2015 being a key player in emerging countries and structuring our asset portfolio in Europe developing our footprint responsibly and offering services that match local needs
  • 8. 8 Orange – SDP Global Summit 2013 AMEA Bussines Challenges By Arnauld
  • 9. interne Orange9 high proportion of low end smartphones (low disposable incomes; high illiteracy rates) Digital challenges in AMEA = SDP enablers
  • 10. 10 From a (close) Telco Operator to a(n open) Digital Operator
  • 11. interne Orange11 2013 : 10 countries 2014 : all the 20 countries Connect 1, Launch 20
  • 12. interne Orange12 From 30 services in 2013 to 300 services in 2014 CMS, advertising, game, billing app shop, music, geo localization, API for developers and partners, worldwide partnerships…
  • 13. 13 Enrich the services offering & new features on SDP one for all with worldwide, regional partners, start up and developers
  • 14. 14 Orange Partner : going beyond in 2014 inspiring innovation with the ecosystem with a full API portfolio  build relationships with the right Orange contacts for developers and start-ups  access Orange APIs, encouraging service innovation and usage increase  the route to Orange promotion channels, pushing your content to our customers  collaboration and knowledge sharing to accelerate service creation  coach start-ups and facilitate investment with Iris Capital in Europe join our community www.orangepartner.com
  • 15. 15 Orange – SDP Global Summit 2013 Expectation in AMEA services deployment
  • 16. 16 Orange – SDP Global Summit 2013 Fast & Multi-Country Specificities Integration delay Integration of several System Provide several Capabilities Cheap Expectation & Challenges Business expectations and challenges in 3rd parties services deployment
  • 17. 17 Orange – SDP Global Summit 2013 Today, modern services require to access different systems and platforms  different Service capabilities required are provided by different systems  the integration of each one required specific skills, time and money Servic e SMSc MMSc LBS MSC IT/IS …
  • 18. 18 Orange – SDP Global Summit 2013 introducing new services required new efforts  the new service introduction take few benefit from first one.  moreover, for the service provided by 3rd parties policy control of network resourced used could be required. Service B SMSc MMSc LBS MSC IT/IS … Service C Service A
  • 19. 19 Orange – SDP Global Summit 2013 SDP & API Framework
  • 20. 20 Orange – SDP Global Summit 2013 SDP simplifies the picture, but new challenges appears  introduction of SDP platform will simplify the picture.  SDP will be a solution to provide the unified API to access different resources, but also the policy control Challenges:  in the API Abundance Finding to good balance between ‘Sophisticated vs Simple’ will be the key. Standard API like OneAPI et ParlayX could seed as an opportunity  investment is done by Orange Service B SMSc MMSc LBS MSC IT/IS … Service C Service A SDP API Framework
  • 21. 21 Orange – SDP Global Summit 2013 Multi MCO is a key benefit, even if complexity increase  potentially more benefit could be available in multi MCO  the investment by country could be reduced Challenges:  MCO specificity – Regularitory, Legal, Services, Technical  pay attention to avoid pushing ‘one-size fits all’.  an increased complexity  For AMEA, multi MCO solution is preferred in order to optimize CAPEX and operational costs Service B Service C Service A SDP API Framework SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS … Country 1 SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS … Country N …
  • 22. 22 Orange – SDP Global Summit 2013 summary
  • 23. 23 Orange – SDP Global Summit 2013 summary  Deploy services once for all countries: one for all  Partners access simultaneous to several countries and features  Enhance strategic partnerships to enrich services offering and new features  Accelerate and simplify the services deployment: SDP API Framework as a solution to provide the unified API & policy control to access different resources in order to developers and start ups
  • 24. www.orangepartner.com Arnauld Blondet - arnauld.blondet@orange.com Catalin Ciocoiu – catalin.ciocoiu@orange.com thank you gracias matondi dakujem merci misaotra a ni kié djiere dieuf akpé ‫شكرا‬ շնորհակալ barka