1 2 3 4 5 6 7 8
WhoAmI?
FIFA12Strategy
FIFA13Guide
FootballManager
OrangeOctop.us
MLBTheShow13
LeagueofLegends
TheFuture
Who Am I?
PERFECT
FIFA 12
Strategy Guide
FIFA SOCCER 12
 3 Million Copies
 $.78 Billion Sales
 No Guide
HUH?
100
2
FIFA 13
Guide
FIFA ADDICTION
Featured On
C
F
A
E Customers have access to this information everywhere at
any time with PDFs, audio files, printouts and mobile.
Rep...
Football
Manager
OrangeOctop.us
Color + Animal
Market Dimensions
Prima Games Brady Games OrangeOctop.us
Parent Company Random House Penguin (None)
Annual Sales $366 Mill...
Major League
Baseball
League Of
Legends
1
50
=$2,500
The Future
$20,000
Let Us Be Your
Guide!
THE APPENDIX
Value Proposition =
Premier Strategy
Guides
Customer Personas
Primary
concerns
• Custom Tactics
• Defending – Jockey vs. Contain
• Attacking – Combination Moves
• Sco...
Sales Page
FIFA
Websites
YouTube
Google
Conversion: 2.05 % Sales
Email Marketing
Sales
With any FIFA related search, you w...
SALES REVENUE $12,836
AFFILIATES COST $1,580
RETAILERS COST $0
OTHER COSTS $2,030
SALES REVENUE $41,065
AFFILIATES COST $1...
$100,000
$410,000
$1,280,000
$2,900,000
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
Year...
Target Market
The customer demographics are
calculated from fifa13guide.com
website traffic. Note: every game
will have di...
Perceptual Map
Low price
High price
Low Quality
of content
High Quality
of content
Guide Checklist
MILLION PERSON MARKET
GAME COMES OUT EVERY YEAR
PLAYED AGAINST FRIENDS
ONLINE LEADERBOARD
NO OFFICIAL GUIDE
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
OrangeOctop.us Beta Challenge Finals
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OrangeOctop.us Beta Challenge Finals

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OrangeOctop.us winning powerpoint slides from the BETA challenge

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  • Survey Results
  • Quantcast – Soccergaming.com
  • Transcript of "OrangeOctop.us Beta Challenge Finals"

    1. 1. 1 2 3 4 5 6 7 8 WhoAmI? FIFA12Strategy FIFA13Guide FootballManager OrangeOctop.us MLBTheShow13 LeagueofLegends TheFuture
    2. 2. Who Am I?
    3. 3. PERFECT
    4. 4. FIFA 12 Strategy Guide
    5. 5. FIFA SOCCER 12  3 Million Copies  $.78 Billion Sales  No Guide
    6. 6. HUH?
    7. 7. 100 2
    8. 8. FIFA 13 Guide
    9. 9. FIFA ADDICTION Featured On
    10. 10. C F A E Customers have access to this information everywhere at any time with PDFs, audio files, printouts and mobile. Repurpose the information into audio, video, and text guides with actionable directions. Interview the best players of the game with the collected questions. Collect questions from gamers. Why C.A.F.E. ? This recipe allows OrangeOctop.us to build premier strategy guides for every single videogame with winning tips from the best players in the world.
    11. 11. Football Manager
    12. 12. OrangeOctop.us
    13. 13. Color + Animal
    14. 14. Market Dimensions Prima Games Brady Games OrangeOctop.us Parent Company Random House Penguin (None) Annual Sales $366 Million $146.4 Million $100K Titles 1,100 400 3 Competitive Advantage Contracts & Distribution Lavish Artwork Strategies from the best players
    15. 15. Major League Baseball
    16. 16. League Of Legends
    17. 17. 1 50 =$2,500
    18. 18. The Future
    19. 19. $20,000
    20. 20. Let Us Be Your Guide!
    21. 21. THE APPENDIX
    22. 22. Value Proposition = Premier Strategy Guides
    23. 23. Customer Personas Primary concerns • Custom Tactics • Defending – Jockey vs. Contain • Attacking – Combination Moves • Scoring • Free Kicks & Corners • Defending • Attacking • Defending • Finishing Countries • United States • United Kingdom • India • Australia • United States • United Kingdom • Australia • Sweden • United States • United Kingdom • Australia • Netherlands Most Concentrated Regions • Mumbai • California • Manchester • London • Illinois • Sydney • London • Elsewhere in UK • Singapore % of addressable market • 29% • 38% • 33% Wants to Pay $13.18 $11.97 $12.71 Intermediate Isaac Beginner BernieAdvanced Abdul
    24. 24. Sales Page FIFA Websites YouTube Google Conversion: 2.05 % Sales Email Marketing Sales With any FIFA related search, you will be at my FIFA 13 Guide website within 3 clicks. Gamers could spend all their time exploring forums, blogs, and youtube. But who knows if this content is any good?
    25. 25. SALES REVENUE $12,836 AFFILIATES COST $1,580 RETAILERS COST $0 OTHER COSTS $2,030 SALES REVENUE $41,065 AFFILIATES COST $16,426 RETAILERS COST $2,070 OTHER COSTS $3,030 Last Year November 2011 – September 2012 This Year October 2012 – Feb 28, 2013 Sales The increase in sales is a result of repeat customers and reputation in the FIFA community.
    26. 26. $100,000 $410,000 $1,280,000 $2,900,000 $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Year 1 Year 2 Year 3 Year 4 Annual Sales
    27. 27. Target Market The customer demographics are calculated from fifa13guide.com website traffic. Note: every game will have different demographics.
    28. 28. Perceptual Map Low price High price Low Quality of content High Quality of content
    29. 29. Guide Checklist MILLION PERSON MARKET GAME COMES OUT EVERY YEAR PLAYED AGAINST FRIENDS ONLINE LEADERBOARD NO OFFICIAL GUIDE

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