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Google about ROPO

by on Oct 28, 2009

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Gokhan Sahin, EMEA Top Account Associate la Google, presented at Orange Online MeetUp event about Search, AdWords, ecommerce and ROPO (Effect of search beyond online sales: Research Online, Purchase ...

Gokhan Sahin, EMEA Top Account Associate la Google, presented at Orange Online MeetUp event about Search, AdWords, ecommerce and ROPO (Effect of search beyond online sales: Research Online, Purchase Offline )

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http://www.ropo.fr 1257
http://ibiz.net.pl 118
http://understand-ropo.blogspot.com 57
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12 of 2 previous next

  • hammadakhan Hammad Khan Slide 16, i guess the numbers are exchanged or you mean $1000B for 2014, no way that it would decrease Gokhan 1 year ago
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  • Webliquid House of Kaizen at House of Kaizen Definitely a lively discussion surrounding ROPO -- re: the research on slide 26, we cited this in a recent contribution to Search Engine Watch, along with some recommendations on how point-of-sale (POS) survey methods could further size up the ROPO market. As is often the case, measurement is the linchpin: http://www.webliquidgroup.com/blog/measurement-and-accountability/ropo-effect/ 3 years ago
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Google about ROPO Google about ROPO Presentation Transcript