Social Media Basics Rob Williams Internet Strategist

Orangejack Online 1995: Chat rooms 1999: Web design 2002: Internet Marketing 2004: Blogging 2005: Social Media

1995: Chat rooms

1999: Web design

2002: Internet Marketing

2004: Blogging

2005: Social Media

Have You? Have you ever… Read a blog? Watched a video online? Joined Facebook? Social Media AKA: Social Networking Interactive Marketing Interactive Media Social Media Marketing

Have you ever…

Read a blog?

Watched a video online?

Joined Facebook?

Social Media AKA:

Social Networking

Interactive Marketing

Interactive Media

Social Media Marketing

Social Media Connects A free website allowing you to interact and connect with others Create free profile page Notification system Public Searchable Customizable

A free website allowing you to interact and connect with others

Create free profile page

Notification system

Public

Searchable

Customizable

Word of Mouth Most effective marketing Technology has caught up One-to-One Conversations

Most effective marketing

Technology has caught up

One-to-One Conversations

Levels of Involvement Creators who publish ..……..……18% Critics who comment ……………..25% Collectors who organize …….…..12% Joiners who participate ..………..25% Spectators who consume ….…...48% Source: Groundswell by Li & Bernoff

Creators who publish ..……..……18%

Critics who comment ……………..25%

Collectors who organize …….…..12%

Joiners who participate ..………..25%

Spectators who consume ….…...48%

Source: Groundswell by Li & Bernoff

Creators Text Audio Photo Video Mobile

Text

Audio

Photo

Video

Mobile

Collectors Save Vote Share

Save

Vote

Share

Joiners Multiple interactions Thru multiple connections Using multiple tools Text Photos Videos

Multiple interactions

Thru multiple connections

Using multiple tools

Text

Photos

Videos

Niche Professional Physical Gathering

Professional

Physical Gathering

You Need Social Media! Personal Reasons Reconnect with friends Stay updated with friends Business Reasons Increase brand awareness Provide better customer service

Personal Reasons

Reconnect with friends

Stay updated with friends

Business Reasons

Increase brand awareness

Provide better customer service

Go! Start the conversation Inform, publish, announce Listen and Connect to the conversation Fans, competitors, clients Be Personable Be yourself Free eBook: Getting Started With Social Media orangejack.com/ebook

Start the conversation

Inform, publish, announce

Listen and Connect to the conversation

Fans, competitors, clients

Be Personable

Be yourself

Free eBook: Getting Started With Social Media

orangejack.com/ebook