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Social Media Basics

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Social Media Basics presented at doterati Social Media Breakfast - Sept 16, 2008

Social Media Basics presented at doterati Social Media Breakfast - Sept 16, 2008

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  • 1. Social Media Basics Rob Williams Internet Strategist
  • 2. Orangejack Online
    • 1995: Chat rooms
    • 1999: Web design
    • 2002: Internet Marketing
    • 2004: Blogging
    • 2005: Social Media
  • 3. Have You?
    • Have you ever…
      • Read a blog?
      • Watched a video online?
      • Joined Facebook?
    • Social Media AKA:
      • Social Networking
      • Interactive Marketing
      • Interactive Media
      • Social Media Marketing
  • 4. Social Media Connects
    • A free website allowing you to interact and connect with others
      • Create free profile page
      • Notification system
      • Public
      • Searchable
      • Customizable
  • 5. Word of Mouth
    • Most effective marketing
    • Technology has caught up
    • One-to-One Conversations
  • 6. Levels of Involvement
    • Creators who publish ..……..……18%
    • Critics who comment ……………..25%
    • Collectors who organize …….…..12%
    • Joiners who participate ..………..25%
    • Spectators who consume ….…...48%
    • Source: Groundswell by Li & Bernoff
  • 7. Creators
    • Text
    • Audio
    • Photo
    • Video
    • Mobile
  • 8. Collectors
    • Save
    • Vote
    • Share
  • 9. Joiners
    • Multiple interactions
    • Thru multiple connections
    • Using multiple tools
      • Text
      • Photos
      • Videos
  • 10. Niche
    • Professional
    • Physical Gathering
  • 11. You Need Social Media!
    • Personal Reasons
      • Reconnect with friends
      • Stay updated with friends
    • Business Reasons
      • Increase brand awareness
      • Provide better customer service
  • 12. Go!
    • Start the conversation
      • Inform, publish, announce
    • Listen and Connect to the conversation
      • Fans, competitors, clients
    • Be Personable
      • Be yourself
    • Free eBook: Getting Started With Social Media
      • orangejack.com/ebook