Corporate Journalism & Publications        Summary Lecture             Part Two                               FreeDigitalP...
RECAP      Importance of CJPTypes of Communications Tools   Newsletters/Magazines       Annual Reports      Brochures/Flye...
Corporate videos            Websites           Social MediaELECTRONIC COMMUNICATION TOOLS                            Flick...
Vary in length, style, format,                        purpose and audience                     Use to showcase Company orC...
Advantages              Cost effective               Wide reach                 Speed              Disadvantages      Less...
Visually appealing, consistent and intuitive layout                    Simplicity(note amount of info, number of links and...
Write concisely                    Break up paragraphs                Use headings and sub-heads                Use ‘blurb...
SOCIAL MEDIAThe online technologies and practicesthat the public use to share opinions,insights, experiences and perspecti...
Social Networks    (e.g. Facebook, Twitter, LinkedIn)          Photo/Video Sharing(e.g.YouTube, Flickr, Pinterest, Instagr...
Improve communications  (internal/external/potential customers) Build brand, support Marketing and Sales     Do real-time ...
CASE STUDY: BOOKS ACTUALLY
CASE STUDY: BOOKS ACTUALLY
FeaturesOn demand access 24/7, instant availability     Interactivity/User participation          Community formation     ...
Drawbacks Over reliance on technology    Information overload  Unchecked/ uncontrolled/    unverified informationExpectati...
Implications    Corporate messaging   Reputation management     Relationship building  Digital channel monitoring Stakehol...
Flickr: helenaperezgarcia                    Typography                    White Space                      ColourDESIGN P...
Art and Technique of using type and       graphics in one composition of printed                   matter so as to        ...
Sustain interest                      Establish mood                     Maintain legibility                   Inject dist...
LegibilityClarity of the image when reproduced in printed matter                    Readability   Ease and comfort with wh...
White Space: 2 Categories  Margins, Vertical ‘gutter’ between columns,leading within body text and paragraph indents      ...
White Space: Mood and ImageWealthy, upscale, prestigious and elegant         Use lots of white space
White Space: Mood and Image        Down-to-earth, ordinary folksEnough white space that it is legible and readable
White Space: Mood and Image       ‘Cheap, mass-produced, amateurish’Cluttered page with little margin, less gaps in-between
Image: goo.gl/Y4RUx
Non-verbal   communication  Symbolism andmeanings beyond inkPerception of different       coloursEmotional responses  evok...
Who is your            audience?  What colours appeal      to them?    Colour preference   often determined by          cu...
http://goo.gl/TEim0                      Image: usabilitypost.com
4 Colour (CMYK) or Process Colour     2 Colour or Spot Colour
ANY QUESTIONS?        THE END
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Corporate Journalism and Publications - Summary Lecture Part 2

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A lecture for polytechnic students on the electronic communication tools and design principles in corporate communications.

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Corporate Journalism and Publications - Summary Lecture Part 2

  1. 1. Corporate Journalism & Publications Summary Lecture Part Two FreeDigitalPhotos.net Sherrie Lee
  2. 2. RECAP Importance of CJPTypes of Communications Tools Newsletters/Magazines Annual Reports Brochures/Flyers Posters/Banners
  3. 3. Corporate videos Websites Social MediaELECTRONIC COMMUNICATION TOOLS Flickr: Azcona Diseño
  4. 4. Vary in length, style, format, purpose and audience Use to showcase Company orCORPORATE VIDEOS promote/sell its products/services Need script, voice-over and music Done by professionals Must be short and impactful
  5. 5. Advantages Cost effective Wide reach Speed Disadvantages Less interaction between people Must be updated regularly Reliant on technologyWEBSITES
  6. 6. Visually appealing, consistent and intuitive layout Simplicity(note amount of info, number of links and language) Easy to use/navigate Current and timely info More graphics and soundFEATURES OF EFFECTIVE WEBSITES
  7. 7. Write concisely Break up paragraphs Use headings and sub-heads Use ‘blurbs’ to show readers what they can find in a link Make action easyWRITING FOR WEBSITES
  8. 8. SOCIAL MEDIAThe online technologies and practicesthat the public use to share opinions,insights, experiences and perspectiveson a personal level
  9. 9. Social Networks (e.g. Facebook, Twitter, LinkedIn) Photo/Video Sharing(e.g.YouTube, Flickr, Pinterest, Instagram) Blogs Online forums Wikis Flickr: daniel_iversen
  10. 10. Improve communications (internal/external/potential customers) Build brand, support Marketing and Sales Do real-time consumer surveys Generate awareness Provide customer service Manage reputations Sustain growthHOW COMPANIES USE SOCIAL MEDIA
  11. 11. CASE STUDY: BOOKS ACTUALLY
  12. 12. CASE STUDY: BOOKS ACTUALLY
  13. 13. FeaturesOn demand access 24/7, instant availability Interactivity/User participation Community formation Democratisation of media
  14. 14. Drawbacks Over reliance on technology Information overload Unchecked/ uncontrolled/ unverified informationExpectation of prompt updates
  15. 15. Implications Corporate messaging Reputation management Relationship building Digital channel monitoring Stakeholder empowermentIntegration of digital platforms
  16. 16. Flickr: helenaperezgarcia Typography White Space ColourDESIGN PRINCIPLES
  17. 17. Art and Technique of using type and graphics in one composition of printed matter so as to communicate effectively Attract attention with type and space by applying design principlesFlickr: typoatelier
  18. 18. Sustain interest Establish mood Maintain legibility Inject distinctive styleFlickr: jjordenn
  19. 19. LegibilityClarity of the image when reproduced in printed matter Readability Ease and comfort with which matter can be read Both are fundamental Image: mattgilbert.net
  20. 20. White Space: 2 Categories Margins, Vertical ‘gutter’ between columns,leading within body text and paragraph indents Extra space at top of page Image: behance.net
  21. 21. White Space: Mood and ImageWealthy, upscale, prestigious and elegant Use lots of white space
  22. 22. White Space: Mood and Image Down-to-earth, ordinary folksEnough white space that it is legible and readable
  23. 23. White Space: Mood and Image ‘Cheap, mass-produced, amateurish’Cluttered page with little margin, less gaps in-between
  24. 24. Image: goo.gl/Y4RUx
  25. 25. Non-verbal communication Symbolism andmeanings beyond inkPerception of different coloursEmotional responses evoked through: Warm colours Cool colours Neutral colours Image: usabilitypost.com
  26. 26. Who is your audience? What colours appeal to them? Colour preference often determined by culture Do the chosen colours represent your company well?Image: usabilitypost.com
  27. 27. http://goo.gl/TEim0 Image: usabilitypost.com
  28. 28. 4 Colour (CMYK) or Process Colour 2 Colour or Spot Colour
  29. 29. ANY QUESTIONS? THE END

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