Corporate Journalism and Publications - Introduction Lecture

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  • Through CJP you should: Know different communication tools used in managing corporate communications functions Demonstrate an ability to put together a corporate message in communicating to stakeholders Analyse the different types of media in communication and the considerations pertaining to each type Demonstrate an ability to choose, plan, design and produce communication tools Understand the editorial and production process
  • Learning structure Methodology: Problem-Based Learning (PBL) Individual assignment Client project (Artease / Yeap Transport) 100% Coursework
  • Assessment Components Seminar Workshop (15%) Individual Presentation (5%) Peer Teaching Notes (5%) Reflection Journal (5%) Individual Assignment (20%) Test (15%) Client Project - Group (40%) Individual Presentation (10%) Group Collaterals (30%) Facilitator’s Evaluation (10%)
  • What’s Corporate Communications? A department in a corporation whose primary concern is to produce communication vehicles that promote understanding of and good public relations for the corporation Typically responsible for production of the annual report, promotional materials, and employee communications Adapted from Imber, J & Toffler, B.A., (2008). Dictionary of Marketing Terms , (3 rd Ed.) New York: Barron’s Barron's Educational Series, Inc.
  • Journalism vs Corporate Journalism Journalism Convey news to the masses via mainstream media e.g. newspapers, magazines, radio and television More recently, in the new media e.g. websites, youtube, podcasts, twitter Corporate Journalism Put across a specific corporate message to a targeted stakeholder from the perspective of an organisation Employs communication tools in delivering the corporate messages
  • Types of Communication Tools Print Tools Brochures, Newsletters, Posters, Postcards, Banners, Flyers, Postcards, Magazines, Journals, Annual Reports etc. Electronic Tools Websites, New Media e.g. Web 2.0 Tools including Social Media, Corporate/Special Event videos etc. Verbal Tools Speeches, Interviews, Meetings etc.
  • Types of Communication Tools Print Tools Brochures, Newsletters, Posters, Postcards, Banners, Flyers, Postcards, Magazines, Journals, Annual Reports etc. Electronic Tools Websites, New Media e.g. Web 2.0 Tools including Social Media, Corporate/Special Event videos etc. Verbal Tools Speeches, Interviews, Meetings etc.
  • Role of Communication Tools Act as channel(s) for controlled information Connect message with target audience Manage image and reputation of organisation Use of words to provoke desired response / action in readers

Transcript

  • 1. Corporate Journalism & Publications Introduction Lecture flickr.com/photos/whydesignworks/4248339359 Sherrie Lee
  • 2. stakeholde rs communication toolseditorial and production 2
  • 3. Problem-Based Learning 3flickr.com/photos/shevelov/1101034959/
  • 4. Seminar Workshop 15% Individual Presentation 5% Peer Teaching Notes 5% Reflection Journal 5%Individual Assignment 20% Test 15% flickr.com/photos/thomashawk/296373043/Client Project - Group 40% Individual Presentation 10% Group Collaterals 30%Facilitator’s Evaluation 10% 4
  • 5. PunctualityAttendance & Academic Penalty TP’s policy on Plagiarism Penalties for late submission
  • 6. communication vehicles promote understanding good public relations flickr.com/photos/pshanks/411196422/
  • 7. Targeted Stakeholders Organisation’s POV flickr.com/photos/timetoembark/3032143149 7flickr.com/photos/smemon/5209796269/
  • 8. Brochuresflickr.com/photos/mdurwin/3083002931
  • 9. Newsletters
  • 10. Magazines flickr.com/photos/kk/533602419
  • 11. Annual Reports
  • 12. Social Mediaflickr.com/photos/matthamm/2945559128
  • 13. Twitter
  • 14. Communication Tools
  • 15. Fea tu re Ar ti cle A ss ig nme nt C CN D ay o n 16 NovEv en t: e v ent and Cove r th e 4 5 0 w o rds w rit e 4 0 0- Inc l ude back grou n d info , qu o tes fr o m part i c ip an ts an d p hot og ra phs m agaz ine P r es ent in lay o ut
  • 16. Guest Lecture Feature Writing & Magazine ProductionSpeaker: Stacey Anne Rodrigues Features & Lifestyle Editor ELLE magazine Date: 9 Nov 2012 (Fri) Time: 9 – 11 am Venue: 3-10/2
  • 17. Be punctual
  • 18. Dress well
  • 19. Ask questions
  • 20. Learning as a team
  • 21. 22