Using Social Media for Professional Purposes
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Using Social Media for Professional Purposes



Use Twitter, Facebook and LinkedIn for professional development, connect with work associates and organize work-related activities.

Use Twitter, Facebook and LinkedIn for professional development, connect with work associates and organize work-related activities.



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  • In 140 characters or less, express your opinion, chat with @friend or RT what you read and loved. #hashtag for context or emotions

Using Social Media for Professional Purposes Using Social Media for Professional Purposes Presentation Transcript

  • Using Social Media forProfessional Purposes Sherrie Lee
  • While we are waiting …Set up your social media accounts if you have not already done so. In order of importance: Twitter Facebook LinkedIn
  • Quiz on TwitterHow do you find people to follow on Twitter? How do you help people find you? How do you limit your audience? What do you do on Twitter?
  • How to Tweet
  • Elements of a Tweet @ Used before username Links to Twitter profileExample:Welcome @newuser to Twitter!@newuser I agree. Twitter is bewildering!!
  • Elements of a Tweet # Mark keyword or topic Also used for humor/emotionsClick on #word to show all Tweets with #word Example: At social media workshop. #LAworkshop Twitter is cool! #newbie
  • Elements of a Tweet RT Re-posting another person’s Tweet Quick way to share Gives credit to original posterExample: RT @TODAYonline It takes a village to care for our elders, says Health Minister Gan Kim Yong
  • Follow @orangecanton
  • Who to follow
  • Follow News
  • Twitter Tasks 1) Find at least 5 people and 5 interests to follow. 2) Make sure at least 5 people are following you.3) Search for at least one professional / personal interest. 4) Tweet at least 2 original messages. 5) RT at least 3 tweets from people/news you follow.
  • Try it out!Now try tweeting about this workshopusing #LAworkshop 86
  • Tweet Away! Oliver Widder, used under a Creative Commons Attribution-ShareAlike license:
  • Twitter for Professional Purposes Use # to read tweets about a topic #edsg #edtech #edusocmedia #education Respond to people’s posts, ask questions, state opinions, share news, RTYou don’t only have to tweet about “serious” stuff People have personalities and real lives!
  • Continue the conversations on Twitter using #LAworkshop
  • WHY FACEBOOK?People don’t check emailThey DO check FB / TwitterALL THE TIME“Friend” business associatesfor easier communication
  • Facebook Pages or Groups for … Events Teambuilding Professional Development
  • PAGES Creating one is easy Maintaining it is something elsePost, tag, comment on news and photos
  • GROUPSEasy to createYou don’t have to friend groupmembersPost reminders, useful websites,commentEasier to maintain than pages
  • FACEBOOK ≠ PRIVACY?Separate account for work-related activitiesStay active during officehoursDisconnect when you gohome
  • Profile = resumeYou don’t have to be job hunting to be on LinkedIn Connect with present and past colleagues Get introduced to someone else through those connections
  • Little is private on social mediaIf you’re too private, you won’t be social Facebook: privacy settings Twitter: protect your tweets Post what you won’t regret
  • Ask questions about social mediaHow do I find people to connect with?#LAworkshop 91
  • Twitter | LinkedIn | SlideShare @orangecanton