USER GENERATED CONTENT
WHY IS IT IMPORTANT?

INFLUENCES

WHERE HOW WHEN
15,000,000 travelers from 190 Mash Ups - including:Crime
Traffic and transport reports from
countries planned trips here this DataDestinations
twitter
week User Submitted
(Commuter Feed)
(Trip advisor - yesterday) (Stumble Safely)
72% of UK young professionals
Speed Camera Data
say that consumer reviews have Car Sharing
User Reported Mobile App
influenced their travel choice (MyLifts.com)
(Trapster)
(EyeforTravel - Research)

WHO

MANAGE - PARTICIPATE - CONNECT
complaints compliments
needs competitors
crowd influencer
crisis audit
thread ROI