Digital Transport for a Digital Britain - Social Media and it's Role

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    Digital Transport for a Digital Britain - Social Media and it's Role - Presentation Transcript

    1. USER GENERATED CONTENT WHY IS IT IMPORTANT?
    2. INFLUENCES
    3. WHERE HOW WHEN 15,000,000 travelers from 190 Mash Ups - including:Crime Traffic and transport reports from countries planned trips here this DataDestinations twitter week User Submitted (Commuter Feed) (Trip advisor - yesterday) (Stumble Safely) 72% of UK young professionals Speed Camera Data say that consumer reviews have Car Sharing User Reported Mobile App influenced their travel choice (MyLifts.com) (Trapster) (EyeforTravel - Research)
    4. WHO
    5. MANAGE - PARTICIPATE - CONNECT complaints compliments needs competitors crowd influencer crisis audit thread ROI

    + Orange BusOrange Bus, 4 months ago

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