Apouc 2014-oracle-community-programs

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Apouc 2014-oracle-community-programs

  1. 1. 1 Confidential – Oracle Internal Oracle Community Programs Overview & Updates Updated May 2014
  2. 2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential2 Agenda  OTN Program Overview  Oracle ACE Program Updates  Java Champions Update
  3. 3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential3 About OTN OTN’s mission is to evangelize, advocate for, and expand the community of technologists who work with Oracle products and technologies to design, develop and deploy technical solutions. We’ve grown to be the largest and most comprehensive developer community by fostering engagement at the intersection of Oracle and industry standard technologies. Mission
  4. 4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential4 About OTN  Authentically extend the reach of Oracle channels  Provide social proof that our solutions are the best in class  Drive adoption of new releases via advocacy  Increase customer success via technical content development  Provide strategic product feedback to development  Provide market insight to product marketing  Maintain a pipeline of ACEs/Java Champions Program Goals
  5. 5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential5 OTN Reach in Perspective 5,757,840 7,115,626 29,113,158 70,577,137 81,661,127 79,918,559 FY09 FY10 FY11 FY12 FY13 FY14 (Jan) % Visits and Download Volume OTN drives approx 65% of overall site traffic
  6. 6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential6
  7. 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential7
  8. 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential8
  9. 9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential9
  10. 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential10 Community Programs & Customer Lifecycle A Post Purchase Focus with Pre-Purchase Influence ACE articles, papers, case studies Downloads & Documentation Forums content ACE articles, papers, Documentation & Patches Forums/MOSC support Developer Days & VDDs Demos & How-To’s Social properties BlogsNurture content + Qualification data
  11. 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential11 OTN in FY 14 Objectives • Increase advocacy for Oracle technologies by Architects, System Admins, Database Developers/Admins and Java Developers • Advocate for the role of the technical end-user to product management • Drive grass-roots evaluation/feedback/adoption of Oracle product and technologies • Grow technical communities as a resource/channel for internal groups Approach • Focus efforts on our most engaged communities (ACEs & Champions) • Develop/implement audience specific strategies for increasing engagement • Improve community infrastructure and provide active community management • Establish OTN as the technical research hub for potential buyers Reinvigorating our community from the inside out
  12. 12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential12 Evolving from Growth to Engagement* OTN is still the largest technical community in the world. Our best opportunities involve engaging our existing community more effectively on owned and 3rd party platforms. We continue to focus on: 1. Driving from 3rd party sites to owned sites 2. Increasing engagement 3. Nurturing the next generation of advocates 4. Better alignment of investments to goals *Parallels a shift from lead generation to lead qualification
  13. 13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential13 Program Summary • Virtual Technology Summit – A quarterly online virtual summit featuring a mix of Oracle and community content. Events include hands-on-labs and are available on demand • OTN Workshop Kit (formerly Developer Day) – Kits that feature content from the Virtual Technology Summit events will be made available for use by regional field marketing units. • Developer Challenges – OTN is launching a series of Developer Challenges starting with the Java Embedded Challenge in FY14/15. Additional challenges will be created for other solution areas. • 3rd Party Events – OTN will continue to provide a prioritized list of 3rd party events by audience, but will no longer financially support event participation. OTN, however, will increase travel support for Community Manager participation. • ACE Associate – OTN will be adding a new level to that ACE program to facilitate expansion regionally and into new technology areas. PLATFORM UPGRADES Forums Upgrade – OTN continues to invest heavily in the forums to improve the experience. Local group functionality will be added in early FY15 Blogs Upgrade – OTN will replace our blogging infrastructure and overall strategy, shifting away from single author driven blogs to a smaller number of highly active group blogs.
  14. 14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential14  OTN Program Overview  Oracle ACE Program Updates  Java Champions Update
  15. 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential15 10+ Years of Recognizing Advocacy 2003 2004 2005 2006 2007 2014 OTN Community Experts Launched • Recognized outstanding Oracle Discussion Forums contributors • Started with 8 participants Fusion Middleware Regional Directors Launched • Selected 5 community experts to participate Oracle ACE Program Reaches 100 Participants Program Renamed Oracle ACE • Reflects broader Oracle community contributions ACE and FMW Directors Combined • One ACE program with 2 tiers – ACE and ACE Director • Includes DB and MW experts ACE Associate Tier Launched • 3-tier program with 400+ global participants
  16. 16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential16 The Oracle ACE Program Recognizing Community Members for Advocacy and Evangelism 3-Tier Program Tier Description Baseline entry for community members who have recently initiated activity Active community members with an established profile Top-tier community members who want to engage more closely with Oracle Qualifications Must have measureable activity in at least 2 areas: • Oracle Discussion Forums • Published content • Book authorship • Oracle-related blogs • Event speaker • Active social media participant • Participation in Oracle User Groups High historical level of Oracle community recognized contributions in the following areas: • Oracle Discussion Forums • Published content • Book authorship • Oracle-related blogs • Frequent event speaker • Established social media networks • Participation in Oracle User Groups Above and beyond those of an Oracle ACE. Additional qualifications include: • Track record of major contributions to the community • One-year commitment in an honorary (non-compensated) capacity, including: o Ongoing dialogues with local community o Providing community feedback o Product team interactions via in- person briefings or web conferences
  17. 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential17 General Oracle Community Member OTN Member Active Member ACE - Consistent and useful community activity - Regular blogger - Large social network - Presenter, author - Established community profile Lurker Engaged Community Participant & Advocate - Signs up for email newsletters - Downloads OTN software - Becomes Discussion Forums member Registers @ Oracle.com Joins Oracle on social networks - Establishes blog - Writes OTN article - Presents at Oracle- related event - Participates in user group - Answers discussion forum questions - Takes part in social conversations The Path to Becoming an Oracle ACE
  18. 18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential18 The Oracle ACE Program Community member initiates activity; builds profile and network • Voluntarily shares experience and provides guidance Nomination is submitted • Self nomination is O.K. for Associate & ACE tiers • ACE Director must have 3 references – employees and/or current ACE Directors Nomination committee reviews nomination • Committee is comprised of program office and relevant product team members (based on nominee’s area of expertise) Submission is accepted or declined • Based on individual qualifications • Suggestions are given to declined nominee on how he/she can achieve status Nomination Process For All Tiers
  19. 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential19 Oracle ACE Director Profile Oracle ACE Director Tim Hall  Proven Veteran: 20 years of experience focusing on database administration and PL/SQL development. Also an Oracle Certified Professional (OCP) DBA/Developer.  Prolific Voice in the Community: Since 2000, has published over 400 articles on his popular website www.oracle-base.com and has garnered 3,100+ Twitter followers (@oraclebase).  Popular Evangelist: Has participated on 5 OTN Tours in LAD, EMEA, and APAC and has given more than 40 conference presentations at Oracle and Oracle User Group events worldwide since 2006.
  20. 20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential20 North America EMEA APAC LAD 40% 35% 19% 6% 441 Active Oracle ACEs, Associates and ACE Directors Current as of May 2014 Advocacy Across the Regions Distribution by Geographic Region 84 in JAPAC: • 3 Associates • 16ACE Directors • 65 ACEs
  21. 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential21 Current as of May 2014 APAC Growth and Country Representation Oracle ACE, ACE Directors & ACE Associates 0 10 20 30 40 50 60 70 80 90 2011 2012 2013 2014 ACE ACED Associates China Japan* Australia India Korea Others APAC Growing 20% Annually Current Distribution by Country Others: Singapore, Malaysia, New Zealand, Thailand (1 each) *includes one residing in US
  22. 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential22 Advocacy Across the Stack 39% 16% 15% 10% 8% 4.5% 2% 2% 1% 1% 0.5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Oracle ACE Program Expertise Comparison current as of Feb 2014 Distribution by Community/Area of Expertise 0 5 10 15 20 25 30 35 40 # of JAPAC ACE’s by Expertise
  23. 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential23 A Deep Reach and Influence in the Community  222 blogs maintained  Over 800 blog posts/year  66 books published  Over 1,800 presentations made worldwide (FY13 to date)  255 Twitter accounts maintained  Combined total of 234,000+ followers*  605,000+ tweets* *As of Dec 2013
  24. 24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential24  A low-cost, grassroots effort that has reached over 21K+ users in 64 cities in LAD, APAC, and EMEA “I love the OTN Tours. They are an extremely valuable experience because of the learning that happens both ways. The attendees ask great questions and are very excited to learn. This provides me with a learning opportunity, and keeps the contact going in building a network after the conference as I follow up with an answer.” - Michelle Malcher, ACE Director, United States / @mmalcher OTN ACE Tours ACE Program Sponsorship Combined with UG Organization
  25. 25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential25 OTN ACE Tours LAD Tours - 4 Tours since FY11 - 13 unique cities visited EMEA – Nordic Tours - 2 Tours since FY13 - 4 cities visited APAC – India Tours -2 Tours since FY13 -13 cities visited APAC Tours - 3 Tours since FY12 - 17 cities visited *Does not include FY14 data
  26. 26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential26 Why Do ACEs Do What They Do?  Satisfying to help others  Peer recognition  Another level of credibility  ACE Directors – get insight into Oracle’s future strategy and direction Benefits for Participation  Official recognition on Oracle website  Invitation to participate in ACE events  Profile posted in online ACE Directory  Association with the best of the best in the Oracle community
  27. 27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential27 Connect with the Oracle ACE Program  oracle.com/technetwork/oracleace  Facebook.com/oracleaces  Twitter.com/oracleaces  Linkedin.com/in/oracleace  Email: oracle-ace_ww@oracle.com
  28. 28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential28  OTN Program Overview  Oracle ACE Program Updates  Java Champions Update
  29. 29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential29 What is the Java Champion Program?  The Java Champions are an exclusive group of passionate Java technology and community leaders who are community-nominated and selected under a project sponsored by Oracle  Under Oracle’s sponsorship, Java Champions provide feedback, ideas and direction that will help Oracle grow the Java Platform  Java Champions are invited by Oracle's Java Development and Developer Program team to participate in technical discussion and/or community building activities
  30. 30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential30 Java Champions Participant Geographic Distribution 138 Java Champions Worldwide EMEA North America APAC LAD 45% 42% 7% 7%
  31. 31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential31 Who Are Java Champions?  Java luminaries, senior developers, architects, and consultants  Professors and Academic Leaders  Authors of Java-related content (online & print) and industry conference speakers  Java User Group (JUG) leaders and the managers of Java-related portals Exclusive group of passionate community leaders
  32. 32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential32 Java Champion Principles  Java Champions are leaders; ideal candidates are leading Java-related projects, JUG communities, and so on.  Java Champions are technical luminaries; the candidate should be a Java engineer or architect who is relatively senior and has lots of experience.  Java Champions are independent-minded and credible; Java Champions may author or publish content that is pro, neutral, or negative toward Oracle.  Java Champions are involved with some really cool applications of Java Technology or some humanitarian or educational effort. The application must be openly available to the Java community (vs. a company-proprietary or government- classified project).  Java Champions are able to evangelize or influence other developers through their own professional activities (via consulting, teaching, writing, speaking, etc.)
  33. 33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential33 Oracle ACEs versus Java Champions Similarities  Passionate community leaders  Recognized for their ongoing, valuable contributions to the community  Feedback valued by Oracle Oracle ACEs Java Champions Expertise in Oracle products and technologies Expertise in Java platform Nominations are ratified by Oracle Peer review process for all nominations Expectation for ongoing interaction (ACE Directors) Independent group – relationship based on common interest

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