Partner Webcast – Oracle Value Proposition – ISV Database Migrate, Upgrade and Extend - 23 April 2013
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Partner Webcast – Oracle Value Proposition – ISV Database Migrate, Upgrade and Extend - 23 April 2013

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IT organizations today want to reduce total cost of ownership, increase their ability to react to business demand, and minimize reliance on legacy skill sets while insuring that they are meeting new ...

IT organizations today want to reduce total cost of ownership, increase their ability to react to business demand, and minimize reliance on legacy skill sets while insuring that they are meeting new compliance demands.

Customers needs for today is unlimited since all the customers and those end users are looking forward to have the latest technology like cloud, web, mobile, tablets and social media. So the explosion of the data and the revolution of the technology make the modernization in top of the IT business.

With continuing pressure to react to new business requirements and retiring legacy skill sets, IT organizations are finding it difficult to address ongoing business requirements.

Current applications infrastructure and database carry out functions that are critical to the business
[Read More @ https://blogs.oracle.com/imc/entry/partner_webcast_oracle_value_proposition]

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Partner Webcast – Oracle Value Proposition – ISV Database Migrate, Upgrade and Extend - 23 April 2013 Partner Webcast – Oracle Value Proposition – ISV Database Migrate, Upgrade and Extend - 23 April 2013 Presentation Transcript

  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.1CUSTOMER LOGO“This slide format serves to call attention to aquote from a prominent customer, executive, orthought leader in regards to a particular topic.” Name Title, Company Nameblogs.oracle.com/IMC
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2
  • Oracle Value PropositionFor ISV ApplicationsTarek Salama DB Options SpecialistPartner Business DevelopmentTechnology Adoption Office MEA
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.4Agenda Why Modernize? Upgrade & Migration Types: DB Migration The Roadmap to the Oracle RED-Stack Oracle Value Proposition for yourApplications. References & Useful Materials Key Take Away & Next Steps
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.5Why Modernize?
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6Customers Needs For Today is Unlimited Bring your own device culture requires a proactive approachApplications & DataAnytimeAnywhere
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7Today’s Realities...InstantlyAvailable ServicesWhereverThey AreAcceleratingCustomer ExpectationsExplosion of DataVolume and TypesTransactionOverloadAcceleratingInformation GrowthUnpredictabilityand Rapid ChangeBroaderEcosystemInterdependencyAcceleratingBusiness Complexity
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8Today’s Business ChallengesIT Cost PressuresReduce IT CostsReduce ComplexityReduce RiskIncrease Rate of ChangeManage More InformationImprove Quality of Service• 60%–70% of IT budget is spent onoperations and maintenance**• Many organizations are 30%* belowachievable IT productivity levels• 40% of CIOs surveyed cite lack ofautomation tools*• Average cost of downtime is$42,000/hour. Average hours ofdowntime/year is 87**** Enterprise Management Associates, 2007** CIO Magazine, 2007*** Gartner in Network World 2004
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.9Why Upgrade Or Migrate?BUSINESSDRIVERS• Respond to changing marketconditions, competition, and the enduser requirements.• Revenue growth is hampered bycomplexity of environments.• Reduce time-to-market of new servicesand business functions beingdelivered.• Reduce technology risks and costs.• Solution competitiveness.TECHNOLOGYDRIVERS• Simplify architecture.• Reduce datacenter footprint.• Improve availability and performance.• Improve security.• Leverage leading technology.• Integration with modern environments.• Improve application efficiency and userappeal.• Expand Capabilities.
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.10DB Upgrade & MigrationTypes
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.11DatabaseHardwareFrom Any Source platform toOracle Platforms and Oracle Engineered SystemsBelow are sample migration scenarios:ApplicationThird-Party AppsMiddlewareBusinessIntelligenceMigration Scenarios
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12Exadata StorageActive Data Guard**Real Application Testing**Advanced Compression**Automatic Storage Management**Transparent Data Encryption**Grid Control**Self Managing DatabaseXML DatabaseOracle Data GuardReal Application ClustersFlashback QueryVirtual Private DatabaseBuilt in Java VM Oracle 9iOracle 8Oracle 8iOracle 10gOracle 11gCustomers on 9i are Missing Features thatAddress CIO Priorities
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13Maximizing AssetsIncreaseProductivityServer CostsDownStorageCosts DownMaximize human resource potential• Through database automation featuresImprove Server Utilization• Through virtualizationUtilize lower-cost computing hardware• Through server clusteringFast, consistent response times• High transaction throughput with In-Memory Database CacheMaximize value of DR assets• Use redundant asset to perform real workMaximize value of storage• Using compression on tiered-storage
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.14The Oracle Database 11g Value PropositionOracle Database 11g Release 2Lowering IT Costs• by factor of 5xReduce server costs• by at least 10xImprove performance• by factor of 10xReduce storage costs• EliminateDowntime & unused redundancy• ConsiderablySimplify your software portfolio• by at least 2xRaise DBA productivity• by a factor of 4xReduce upgrade costs
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.15• The Tools• Real Application Testing• SQL Performance Analyzer• Database Replay• Application Test Suite• Database upgrade assistant• SQL Plan management• Online upgrades• The ServicesMitigating the Risk of Upgrading 9.2.0.4
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.16Oracle ClusterwareOracle Real Application ClustersOracle Secure BackupOracle Data GuardFlashback OperationsOnline OperationsAutomatic Storage ManagementAutomatic Space ManagementDisk based Backup/RecoveryCompressionPartitioningExadata StorageProvisioning PackConfiguration Management PackTuning PackDiagnostic PackChange Management PackPortfolio OptimizationLeverage Your Oracle InvestmentFine Grained AccessIdentity ManagementSecure Application RolesTransparent Data EncryptionDatabase VaultAudit VaultSecurityStorage ManagementAvailabilityAvailability Manageability
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.17 Overcome the limitations oftraditional approaches toavailability and disaster recovery Ease of deployment, robustness &adaptability to growing businessrequirements Protect from unplanned failures,Reduce planned downtime Maximum Availability ArchitectureDatabase 11g ValueImproved Database Availability
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.18 Simplified, Integrated, self-healingbusiness-driven management Increase DBA productivity &Operational Efficiency by 80% Minimize risk of change and reducedatabase testing time by 90%. Standardization, Compliance &SecurityDatabase 11g ValueTotal Database Manageability
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.19 Protect data & enable the highestperformance & availability withintegrated management for storage– Manage storage more efficiently– Reduce overall storage costs– Optimize storage performance– Protect against data lossDatabase 11g ValueCost Effective Database Storage Management
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20 The industrys most advanced &proven technology to safeguard datawhere it lives Ensure data privacy & integrity Effectively protect against insiderthreats Enable regulatory compliance & meetregulatory mandates Easy to integrate - No changes toapplications requiredDatabase 11g ValueDatabase Security Inside Out
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21MaximizingData CenterAssetsSystem andApplicationManagementAutomatedPreventionDetectionSecurityThese Capabilities Enable Customers to DriveCosts Down and Productivity Up• Virtualization & RAC• Database PerformanceImprovements• Tiered Database Storage• Advanced Compression• Active Data Guard• Automated Tuning• Automatic Storage Management• Real Application Testing• Automated Patching & Provisioning• Automating Diagnostic and Tuning• Automated Change & ConfigurationManagement• Transparent Data Encryption• Separation of Duties and• Database Monitoring and Audit• De-Indentify Data for Non-Production UseServer Costs Down 70%Storage Costs Down 70%Reduce the Cost of Upgrades by 50%Increase DBA Productivity by 50%+Reduce cost of securing dataReduce cost of database monitoring
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.22Comparing Compute PlatformsReal Numbers from a Public Sector CustomerExisting Mainframe?? Physical CPUs?? Memory$ 4.55M for Upgrade$ 4.2M Annual SW MaintIBM pSeries24 Physical CPUs384 Gig Memory$ 2.3M Lease Purchase$300K Annual MaintHP Blades192 Physical CPUs384 Gig Memory$ 981K to Purchase3 Yrs. Maint Incl.
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.23Oracle DatabaseApplianceEngineered SystemSingle BoxConsolidatedManageableHigh PerformanceSimple AffordableReliable+DB OptionsDB ProductsISV Applications =Enabling PartnersORACLE DATABASE APPLIANCEHA PLATFORM• to deliver a higher quality ofservice at much lower cost inshorter time.• to deliver simplified ITsolutions (simplify DBaaS).• to easily adopt a wider range ofproducts.• to rapidly offer endless customsolutions.• to expand their servicesopportunities• to increase their solutioncompetitiveness & revenue
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24 A Complete, Integrated, OptimizedPlatform Highest performance at the lowest cost Industry best data compression,superior availability & supportability Ideal database platform for varied andunpredictable workloads - Cloud Faster Time to ValueExadata X3-2Extreme Performance
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.25Deploy new systems in daysReduce administrative complexity and Simplify supportEliminate application delays, bottlenecks and long-running jobsShrink data center through consolidationExadata BenefitsDrive Better IT Practices and a More Productive Businessto questions faster and more predictablyMake more informed decisions based on deeper analysis of datafor new service and product offeringsproductivity
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.26Move your Databaseon the Cloud
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.27The RoadmapOracle RED-Stack
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.28What if You Could …PROFITSFaster Time to Value Reduce RiskIMPROVE TIME TO VALUE• Beat your “Go Live” date bymonths not days• Add new businesses, anytime• Add new capabilities, whenyou need them• Offer new products & servicesbefore the competition• Change before you have to• Respond when you need toREDUCE RISK• Shrink number of IT vendors• Avoid H/W scheduling delays• Minimize H/W integration• Get rid of “finger pointing”• Avoid “all nighters”• Ensure system availability• Keep your project promises• Eliminate complexity andconfusionSHIFT COSTS TO PROFITS• Slash project costs• Focus on innovation• Do things differently• Shift budget to new projects• Support more clients• Process more transactions• Accelerate projects• Consolidate
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.29Engineered TogetherTested Together Certified TogetherDeployed TogetherUpgraded TogetherManaged TogetherSupported Together
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.30RELIABILITYPERFORMANCEMANAGEABILITYSECURITYSUPPORT
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.31ORACLE’S TECHNOLOGY STACKLEVERAGE ORACLE’S R&D INTESTMENTLeverage Oracle’s $4.5bn investment in R&D and leadership in software technology and hardware• Focus your R&D on the delivery of customer functionality rather than the supporting infrastructure• Enables you to deliver solutions faster, cheaper and at lower risk• Engineered systems deliver extreme performance and lower TCO for your end user• Enables you to deliver step changes in value to your customer and increase your revenues and/or margins and thusimprove your competitivenessOVER $19BIN R&DSINCE 2004$1.3B$1.5B$1.9B $2.1B$2.6B$2.6B$3.1B$4.5BFY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.32Security at Every LayerSecurity between layers and across layers• Encryption and Masking• Privileged User Controls• Database Firewall• Secure ConfigurationDatabase Security• Trusted OS Extensions• Virtualization Security• Cryptographic Acceleration• Key Storage Built-In• Secure StorageInfrastructure Security• Auditing• Attestation• Segregation of Duties• Process Controls• Transaction ControlsRisk & Compliance• Privilege Account Management• User and Role Management• Entitlements Management• Risk-Based Access Control• Directory ServicesIdentity Management
  • 33• Complete – More Value Less Complexity• Total technology platform to underpin your application• Single suite from single supplier whether you deploy on premise, hosted or in the cloud• Scalable solution, able to support both your smallest and largest customer with a singleimplementation• Open – More Choice Less Risk• Standards-based, not locked-in• Supports deployment in heterogeneous environments• Windows, Linux, Unix etc.• Rapidly offer new business services• Adopt innovative new services quickly• Source at best value• Integrated – More Flexibility Less Cost• Pre-built integrated components; Oracle does the housekeeping• Pre-built integration to Oracle‘s and other enterprise applications• Certified interoperability with Oracle’s technology competitorsORACLE SOFTWARECOMPLETE, OPEN AND INTEGRATEDEnables partners to:• Focus on solution functionality• Deliver faster, cheaper and at lower risk• Future proof solutions
  • 34BRING NEW FUNCTIONALITY TO MARKETFASTER, CHEAPER AND AT LOWER RISKApplicationOracle DatabaseBUSINESSINTELLIGENCECUSTOMEREXPERIENCEAVAILABILITY &PERFORMANCESECURINGINFORMATIONAPPLICATIONINTEGRATIONDEPLOYMENTMODELS • What is your product roadmap?• What else are your customerspurchasing to make up their wholeproduct?• What else are your customersasking you for?• Where are you losing deals?• What could you back-sell into yourexisting customer base?IDENTIFYING THE OPPORTUNITY• Out of the box, pre-integratedsolutions available from Oracle• Improved competitiveness andvalue of your offering• Delivered quickly withminimum effort and risk• Staged implementation anddeployment to reduce risk and suitboth you and your customersORACLE SOLUTIONSDeploymentManaged ServiceRemote ServerHostedSAASApplicationIntegrationData IntegrationTransactionIntegrationComposite Apps.ProcessIntegrationBusinessIntelligenceCustom ReportsKPI DashboardsData MartsFull BIAvailability &PerformanceSystemManagementHigh AvailabilityDisaster RecoveryTransactionResilienceCustomerExperienceAutomationUser ExperienceCustomer IntimacyCustomerCollaborationSecuringInformationSecure ExternalDocumentsSecure Int. ThreatSecure Ext. ThreatUserAuthentication
  • 35IMPROVE MARGINS AND/OR COMPETITIVENESSBY SELLING ORACLE SOFTWARE AS PART OF YOUR SOLUTION…• Offer more of the whole product• Control more of the sales cycle• Lower the total cost of your solution• Increase margins• Increase revenues• Increase your competitivenessOPPORTUNITIESThe complete set of goods andservices required to deliver thecustomer’s solutionCUSTOMER’S WHOLEPRODUCTOracle SoftwarePartner SolutionHardwareSupport & MaintenanceReduce whole product cost byselling Oracle technologyOther …ServicesThe ability to improve yourmargins and/or thecompetitiveness of your solutionDELIVERING
  • 36FLEXIBLE SOFTWARE LICENCING MODELSWHATEVER YOUR GO-TO-MARKET AND BUSINESS MODELResellSell Oracle technologyalongside your solutionIncrease your business revenuesand marginsEmbedEmbed Oracle within yoursolution and sell at a totalsolution price. Solution basedpricing.Increase your licence revenues andmargins.Oracle licencing and commercialstransparent from the end user.Value Based PricingEmbed Oracle within yoursolution and sell at a totalsolution price. Royalty basedpricing.Increase your licence revenues andmargins.Oracle licencing and commercialstransparent from the end user.Cloud / HostedManaged Service and SaaSbased deployment models.Increase your margins andcompetitiveness by offering newdeployment models to your end user.Option Description BenefitsSupports perpetual licence,managed service and SaaSmodels…
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.37Oracle Infrastructure as a Service (IaaS)Oracle IaaS extends cloud offerings byproviding hardware infrastructure deployedon-premise for a monthly fee with elasticcompute Capacity on Demand• Exadata IaaS for Database•Including Exadata Storage Expansion• Exalogic IaaS for Apps & Middleware• SPARC SuperCluster IaaS for GeneralPurpose Deployments• Exalytics IaaS for AnalyticsYourData CenterOracle IaaSOracleData CenterOracle CloudandFIREWALL
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.38 Highest level of control and security– Configure system to comply with internal orregulatory requirements– Data and encryption keys never leave the company– Critical systems and data kept private to thecompany Easy integration with existing corporate systems– IaaS systems are connected to high performancecorporate LAN– Leverage existing ETL processesOracle IaaSOracle IaaS Preserves On-Premise BenefitsFIREWALL
  • 39ORACLE ENGINEERED SYSTEMSHARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER• Vertically integrated from software to disc• Tuned to work together• Built in high availability• Pre-configured, pre-integrated, pre-testedand pre-certified• Just plug-in and go…SPARC SuperClusterDatabase ApplianceExalytics In-MemoryExadata Exalogic Big DataPurposeBuiltGeneralPurpose
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.40An Engineered Systems Is Your Best Platform× Multiple Vendors× Delivered in Pieces× Assembled on Site× One-Off Configuration× Tested By You× Finger Pointing and Delays× Painful Maintenance CyclesHighest Risk Lowest Risk One Vendor Delivered Intact Factory Assembled Standard Configuration Tested Together by Oracle One Call to One Team Simpler Maintenance Cycles
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.41RoadmapUpgrade/Migrate
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.42ISV RoadmapSimplicityStandardizedTechnologyArchitecturalComplexityIT SilosCloudComputingSharedServicesAgilityEfficiencyConsolidatedPlatformBusinessModularity42
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.43Database - RoadmapSmall To Medium Business
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.44Exa-Stack Programs for ISVsProgram Description RequirementsReady to Run on Oracle’sEngineered SystemsISV makes public certificationstatementRuns Best on Oracle’sEngineered SystemsOracle certified performance test
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.45Why Exa-Stack Program?Exa-Ready BenefitsOracle Exastack Ready logo.Formal recognition from Oracle and brandawareness for applicationsOracle Solaris ReadyOracle Linux ReadyOracle VM ReadyOracle Database ReadyPromotion in newsletters, websites,advertising, etc.Opportunity to differentiate and promote yourapplicationsFREE assessment/exam vouchersExa-Optimized BenefitsOracle Exastack Optimized logoTune and Optimize your application on: Oracle Exadata Database Machine Oracle Exalogic Elastic Cloud Oracle SPARC SuperCluster.Partner success story including performancemetrics published on Oracle References.Competitive differentiation & High visibilitywith CustomersMore service requests
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.46ValueProposition
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.47Upgrade/Migrate Value PropositionValue for PartnersDeliver high quality solutionsEnables you to deliver solutions faster,cheaper and at lower riskOffer different deployment modelsDeliver more value to your customerGain new markets – expanded servicesopportunityIncrease revenue & improvecompetitivenessValue for CustomersCost savings through simplified ITFaster time to value & reduced riskLeverage existing skillsIncrease customer satisfaction andloyaltyTransforming IT to business enabler
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.48References & UsefulMaterial
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.49DB References OTN Upgrade Page. OTN Upgrade Forum. Database Migration Technology Page. Upgrade Blogs. OTN DB Upgrade Page. OTN DB Migration Page. Oracle Database Upgrade Guide. How to Apply for Oracle Exastack Optimized. Oracle Cloud Infrastructure Page.
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.50Key Take Away&Next Steps
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.51Win Win Increase revenue, make new businesswith new technologies Increase your margins and/or improveyour competitiveness Deliver faster time to value & gaincredibility
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.52If you have any further questions please don’t hesitate to contact usor the channel managerblogs.oracle.com/imcPartner.imc@beehiveonline.oracle.comOn Track For Growth
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.53Thank You !tarek.salama@oracle.com
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.54
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.55
  • Copyright © 2012, Oracle and/or its affiliates. All rights reserved.56CUSTOMER LOGO“This slide format serves to call attention to aquote from a prominent customer, executive, orthought leader in regards to a particular topic.” Name Title, Company Nameblogs.oracle.com/IMC