Partner Webcast – Oracle Marketing Cloud: How Modern Marketing Works - 22 Aug 2013
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Partner Webcast – Oracle Marketing Cloud: How Modern Marketing Works - 22 Aug 2013

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More than 1,200 organizations across a wide range of industries rely on Oracle Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture ...

More than 1,200 organizations across a wide range of industries rely on Oracle Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture prospects, and to deliver highly qualified leads at a lower cost to the sales teams.

Oracle Eloqua is the latest addition to the Oracle Customer Experience Cloud suite, the centerpiece of the Oracle Marketing Cloud.

[Read More @ https://blogs.oracle.com/imc/entry/partner_webcast_oracle_marketing_cloud]

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Partner Webcast – Oracle Marketing Cloud: How Modern Marketing Works - 22 Aug 2013 Partner Webcast – Oracle Marketing Cloud: How Modern Marketing Works - 22 Aug 2013 Presentation Transcript

  • 1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Oracle Eloqua Marketing Cloud Preseetha Kollamthodi, Director of Alliances & Channels, Eloqua EMEA
  • 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 HOW MODERN MARKETING WORKS
  • 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 83 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 The set of tools is exploding Source:  Scott Brinker, chiefmartec.com  
  • 4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 55% 63% 67% 60% 61% Technology Targeting Engagement Conversion Analytics 60% “Defining the Modern Marketer, April 2013”
  • 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 © 2012 Eloqua, Inc. In 2012, less than 1 in 11 felt they were fully-integrating modern marketing concepts Source: BtoB Magazine: Defining the Modern Marketer, January 2013 And only 1 in 4 expect to be there this year
  • 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 The foundations of marketing have not changed
  • 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Targeting: Know your customers
  • 10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Mother Age: 25-44 Household income €90k+ Homeowner Munich, Germany Demographics Stephanie’s demographics
  • 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Stephanie’s digital body language #Tennis, SkiForcast.com, #ColoradoNationalParks, #WineFests, #Scrapbooking, #SchwinnBikes, #Alaska, #25HourFitness, #DeltaAirlines Recreation #KenFollet, #TravelSantorini, #NationalGeographicChannel, #TopChef, #U2, iPad, #iPadGames, #DenverBroncos, #HagenDaz, #CrimsonTide, #Law&Order #FiveGuysBurgers Interests #OracleDevelopers, #SaSSoftware, #InternetSecurity, #ITAlerts, #ITProfessionals, #LinkedIn, #Twitter, #HBS, #Assetmanagement, #TravelPhotographers, #TravelProffessionals, 500px.com Professional #Labradoodles, #Target, Care.com, #HondaPilot, #CheerCoaches, #Yelp!Denver, DateNight.com, #NationalPTA, #DSWShoes, #BarrackObama, #Playgroups, #CartoonNetwork Lifestyle
  • 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Know your customer: Eloqua Profiler
  • 14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Know your customer: Eloqua AppCloud
  • 15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Know your customer: Eloqua Social Suite SOCIAL AWARENESS SOCIAL INSIGHTS SOCIAL ENGAGEMENT SOCIAL DATA ENRICHMENT
  • 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Engagement: Connect with potential customers in a more meaningful way
  • 18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Maximise the potential of email... Source: BtoB Magazine: Defining the Modern Marketer, January 2013
  • 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Email done right Dynamic Account Rep Content
  • 20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Engage your customers: Owned and Earned Media
  • 21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Engage your customers: Paid Media
  • 22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 - Business2Community, 2013 Traditional marketing tactics are not dead.
  • 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Conversion: Turn Interest Into Sales
  • 25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Nearly half of B2B marketers say they close fewer than 4% of all leads generated by marketing. -Forrester Research, Inc.
  • 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Buying process shifting to marketing-driven
  • 27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 •  Automatically qualify sales leads based on demographic, behavioural, and social characteristics •  Flexible, easy-to-use HTML5 interface – build lead scoring model without technical skills •  Multi-model lead scoring - score leads across multiple business units, products, or regions Dynamic Lead Scoring Solutions
  • 28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Deliver better leads: Eloqua Discover
  • 29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Provide better content: Eloqua Engage
  • 30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Analytics: Learn and improve
  • 32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 © 2012 Eloqua, Inc. 3 out of 4 CEOs want marketers to become 100% ROI-focused * 2013, Fournaise Group study of CEOs But less than 1 in 3 companies properly calculate marketing ROI*
  • 33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Only 21% of marketers say their current tools are even capable of measuring the right things
  • 34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 And only 26% believe the data they collect is even accurate
  • 35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Eloqua Insight: Measure everything
  • 36 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Eloqua Insight: Comprehensive industry benchmarking
  • 37 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Eloqua Insight: Connect marketing to revenue
  • 38 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 39 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 ELOQUA DEMONSTRATION
  • 40 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 CUSTOMER SUCCESS STORY
  • 41 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Mcafee Effective use of Lead Nurturing with Eloqua •  Additional year end MQLs •  14K unqualified leads •  Nurture program to reengage –  Rapid development time –  17% open rate –  3.5% click through rate –  Over 400 MQLs generated
  • 42 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 THE OPPORTUNITY FOR OPN PARTNERS & HOW TO GET INVOLVED
  • 43 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Marketing Automation Engagements Assessments   Marke1ng   Strategy   Campaign   Strategy   Technology   Repor1ng   Marketing Automation provides an excellent entry point for a number of service engagements as a result of selling the software. Drive more sales Reduce costs of leads Increase opportunities – number and quality
  • 44 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 SOCIAL   SERVICE   SALES   CONTENT   MARKETING   CLOUD   COMMERCE  
  • 45 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Oracle Eloqua Marketing Cloud Service 2013 Specialization Criteria Criteria Required Business  Criteria Customer  References 1 #  Of  TransacBons Resell 1Non-­‐Commission  Co-­‐sell Referral Competency  Criteria Oracle  Eloqua  MarkeBng  Cloud  Service  2013    Sales  Specialist 2 Oracle  Eloqua  MarkeBng  Cloud  Service  2013  PreSales  Specialist 2 Oracle  Eloqua  MarkeBng  Cloud  Service  2013  ImplementaBon  Specialist 2 Oracle | Eloqua Marketing Cloud Service Knowledge Zone - Join Now!
  • 46 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Welcome   Varies  48  Hours   180  Days  90  Days   1  Year  270  Days   Account   Review   Eloqua  Success  Plan   Support  /Community/Customer  Central   Educa1on   Prepara1on   Deployment   Customer  User(s),  Eloqua  Pro  Serve/Support   Customer  Decision  Makers,  User(s)   Customer  User(s)   Customer  Decision  Maker,  User(s),  Eloqua  Acct  Mgmt   Proac1ve  Check-­‐Ins   (cadence  depends  on  your  Eloqua  subscrip1on)   Account   Management  Plan  Progression  Plan  Development  System  Setup   Your first year with Eloqua
  • 47 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Timeline
  • 48 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Marketing Automation Engagements Assessments   Marke1ng   Strategy   Campaign   Strategy   Technology   Repor1ng   Marketing Automation provides an excellent entry point for a number of service engagements as a result of selling the software. Drive more sales Reduce costs of leads Increase opportunities – number and quality
  • 49 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 SOCIAL   SERVICE   SALES   CONTENT   MARKETING   CLOUD   COMMERCE  
  • 50 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Check out our partners and programs online! Eloqua Partner Page: http://www.eloqua.com/partners/ OPN Eloqua Knowledge Zone: http://www.oracle.com/partners/en/knowledge-zone/applications/ eloqua-marketing-cloud-service-1927410.html
  • 51 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8