Partner Webcast - Oracle Data Integration Solutions
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Partner Webcast - Oracle Data Integration Solutions

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Partner Webcast

Partner Webcast
Delivered 15 May 2012
Presenter Özgür Yiğit - Data Integration Solutions Sales Manager, SEA.

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  • I’d like to briefly introduce you Oracle Data Integration products and core capabilities before we discuss how Oracle enables companies transform their information management infrastructure using a strong set of DI prodcuts.There are 3 key products within Oracle’s DI portfolio:Oracle GoldenGate provides real-time, log-based change data capture, and delivery between heterogeneous systems. Oracle GoldenGate moves committed transactions with transaction integrity and minimal overhead on the infrastructure. Its wide variety of use cases includes real-time business intelligence, query offloading, zero-downtime upgrades/migrations, disaster recovery, and active-active databases for data distribution and high availabilityOracle Data Integrator offers high performance bulk data movement and transformation via its unique Extract Load Transform architecture. It has Fastest transformation in the industry on Exadata platform, because there is no other platform like Exadata on the market today. We will discuss that shortly and in more detail in our first breakout session. ODI is perfect for analytical systems but also as the standard for data integration across OLTP systems.Oracle Data Quality: While other vendors struggle to accommodate the different technology and use-case requirements of widely different domains such as customer and product data with a single DQ engine, Oracle has recognized that these different domains require a different approach. Oracle Product Data Quality uses deep semantic-based technology to extract and standardize key information from highly disparate product data, while Oracle Data Quality for DI handles the specific requirements of customer data.Overall Oracle Data Integration products provide data in any latency, from daily batches to subseconds. They have resilient architecture for mission-critical systems and provide fast-simple deployment for fast time to value.

Partner Webcast - Oracle Data Integration Solutions Partner Webcast - Oracle Data Integration Solutions Presentation Transcript

  • Data Integration Solutions for Partners Özgür Yiğit Data Integration Solutions Sales Manager, SEA 15 May 2012 1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Today’s Agenda • Why does Data Integration matter? • Oracle DIS Solutions • DIS for Partners • EDQ Demo • Summary and QA2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Data Volumes Are Increasing Both data volumes and retention times continually grow making access slower and more complex Data volumes continue to increase exponentially Infrastructure costs go up Data processing tasks take longerData Volume Overall data complexity increases Data Lifetimes are getting longer Storage requirements and costs increase “Active” vs. “Archive” data must be defined Regulatory requirements = immediate data access Data Lifetime 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Processing Windows Are Shrinking Increasing data volumes and system up-time is limiting traditional batch processing windows Batch processing takes too long Processing volumes exceed batch windows Even the best hardware will struggle eventually Global 24 x 7 operations limit downtime Do you want to make decisions on old data?4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Reaction Time Is Critical If you can’t react quickly to your data, you risk alienating or losing your clients and partners Business event Business decisions must happen in real-time Time available to capture and secure data is down Data captured Analysis of increasing data volumes = delaysBusiness Value Operational excellence requires immediate action Real-time capture and reaction is critical Analysis completed Response time is a true competitive differentiator Action taken Action Time 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • The Data Dilemma Oracle’s own up-to-the-moment research reinforces the need for data integration solutions 500 CIO’s and IT Managers need Data Integration 88% of businesses recognise data is a strategic asset 46% say integration is the biggest hurdle for transparency 18% say data is in silos or is not integrated 52% say multiple data sources are a big issue6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Data Integration : Business Needs • Disaster Tolerance or instant recovery for unplanned events Continuous Availability of • Zero downtime operations for planned events Production Systems • Focus production systems on meeting primary business needs • Performance, scalability and reliability when doing “things” with data Support for Increasing Data • Minimal impact on existing system operations Volumes • Provide a way to reduce reliance on batch processing windows • Ensuring continuous access to timely and accurate data “Right-time” business • “Right time” data usage relies on real-time data availability reporting with low/no impact • Provide up-to-date reporting without impacting primary system functions • Support for massively heterogeneous environments Complex Architecture Support • Ease of implementation and management of data integration technologies • Reduce risk during transformation, migration, consolidation7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Oracle Data Integration Solutions Next Generation Integration Technology for the Enterprise Oracle GoldenGate Availability, Query Offloading, Zero Downtime • Data at the right time and Data Distribution • Resilient and scalable Oracle Active Data Guard architecture High Availability and Query • Highest performance Offloading for Oracle 11g+ • Fast, simple deployment Oracle Data Integrator • Heterogeneous coverage Bulk Loading, Transformation, ELT • …Oracle “Red Stack” Simpler, Faster, Lower TCOCertified for Oracle Enterprise Data Certified for 100s of Quality 100s of Sources Targets Trusted Data for the Enterprise 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Oracle GoldenGateCapture: committed transactions are captured (and can befiltered) as they occur by reading the transaction logs. Trail: stages and queues data for routing. Pump: distributes data for routing to target(s). Route: data is compressed, encrypted for routing to target(s). applies data with transaction Delivery: integrity, transforming the data as required. Trail Trail Capture Pump Delivery Source Target Oracle & Non-Oracle Bi-directional Oracle & Non-Oracle Database(s) Database(s) 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • ODI - Optimized Data Loading through E-LT The key to improved performance and reduced costs Conventional ETL Architecture • E-LT provides flexible architecture for Extract Transform Load optimized performance • Benefits • Leverage Set-based transformations • Improved performance for loading, no network hop Next Generation Architecture • Takes advantage of existing “E-LT” hardware Extract Load Transform Transform10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 10
  • ODI - Declarative Design Improved Developer Productivity and Lower Maintenance Costs Conventional ETL DesignSpecify ETL Data Flow Graph• Developer must define every step of Complex ETL Flow Logic• Traditional approach requires specialized ETL skills• And significant development and maintenance effortsDeclarative Set-based Design• Simplifies the number of steps ODI Declarative Design• Automatically generates the Data Flow whatever the sources and target DB 1 2 Define Automatically What GenerateBenefits You Want Dataflow Significantly reduce the learning curve Shorter implementation times Streamline access to non-IT pros Define How: Built-in Templates 11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 11
  • EDQ - Built for the Business User• Short learning curve & time-to-value• Solution for owners of the business problem• Integrated team collaboration 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Key Data Integration Solutions Business Intelligence High Availability/Disaster Recovery Strict SLAs for high availability and Growing data volumes and performance? shrinking batch windows? Need single technology for Need fresh data 24X7 to optimize heterogeneous systems? operations? Leverage standby systems for Mission-critical OLTP with transaction processing? performance impact? Consolidation / Migration Data-based Application Integration Want to get onto more efficient and Integrating today via manual code? effective standard infrastructure? Looking ahead to SOA but concerned Can’t afford downtime? about the data? Why not fix data assets during an Need to handle large files and batch infrastructure move? processes? Support global operations with real- time data?13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Business Intelligence Real Time Data Warehouse • Solution Source 1EMP DEPT – Log-based capture of database transactions from source systems – Load to target with sub-second latency Continuous ELT – Transformation performed on the database On-Disk Logs using E-LT in continuous mini-batches Low Impact DIM DIM Source 2 Real-Time CDCEMP DEPT FACT • Benefits EMP DEPT DIM DIM – No resource / performance impact to OLTP – Fresh data available for better decision making On-Disk Logs ODS Schema DW Schema – Get double-duty from database investment by using it for transformations – No batch windows necessary – key for global businesses Ministry of Finance, Financial Data Center14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Consolidation / Migration Zero Downtime Migration & Data Move and Improve • Solution – Move data onto new system; replace error- prone, expensive hand coding – Migrate HW, OS, DB with zero downtime – Discover data inaccuracies, inconsistencies, duplicates for the new environment Real-Time • Benefits – Minimize application downtime while migrating to new system – Mitigate risk during migration or consolidation by enabling fallback – Reduce costs and risk by automating and removing human error – Improve data during consolidation or migration; avoid garbage in / garbage out15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • High Availability Data Availability to Avoid Unplanned and Planned Downtime • Solution – Low-impact, logical, heterogeneous replication • Only solution for real-time replication from Teradata • Best for regular maintenance in heterogeneous environment Real- Time – Active-Active bi-directional or multi-master replication • Best for custom and specialized applications • Benefits – Ensure business continuity in any situation – Reduce planned downtime for maintenance – Use standby database so it is not sitting idle – Synchronize data across data centers without distance limitations16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • Application Integration Data Integration for SOA • Solution – Integrate applications that require: • Direct database connections • High volume transformation requirements • Batch processes – Complement standards-based integration at the application layer – Use consistent process orchestration and management across styles of integration – Expose data integration tasks as reusable ELT services • Benefits – Meet stringent SLAs with high performance transformation – Lower integration costs by automating metadata-driven, template-based, reusable integration – High availability for data integration processes17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • For Partners! 18
  • Oracle Data Integration Solutions for Partners• Why is Oracle going to take data integration pillar projects in the region? Why it is going to be many Oracle DIS implementations here? • Because of.. pillar status in the region • Tech pillar still untapped by Oracle • Because of.. growth of DIS business in the region • 150% YoY • Because of.. greenfield in the region • 80% • Because of.. competition in the region • Not strong • Because of.. Oracle strenght in the region • Sales force, install base, brand 19
  • Opportunities by Partner Type Help Your Customers To: • Benefit from the fastest and most scalable real-time data integration solution for customers • Address both high availability and real-time integration for mission critical applications • Improve business insight through real-time Business Intelligence/ Data Warehousing and report offloading • Operate with real-time Information – not 24 hours old; not even 4 hours old • Run continuous availability – zero downtime, minimal migration and upgrade, disaster recovery and data protection, data distribution • Lower IT costs through heterogeneous support for multiple platforms and lower cost infrastructureResellers• Exploit large revenue opportunity: $3B market for Data Integration and Tools; $2B market for Database Tools• Easy to position: non-intrusive, low impact, open, modular, rock-solid reliability, strong references, fast to implement• Sell the leading solution into highly competitive industries inc. Healthcare, Financial Services, Ecommerce/Retail, Communications• Close deals w/ flexible product options for customer need and environment ISV, Hardware & Device Vendors • Sell a comprehensive solution comprised of your platform/product and Oracle GoldenGate and/or broader Oracle Data Integration solutionSystem Integrators • Increase gross margin of total solution comprising• Service large market opportunity with fastest and most scalable solution hardware, software and services• Position into apps clients for additional revenue • Maximize IT cost savings and performance• Minimize unhappy end users due to downtime or poor system performance, while simplifying maintenance and upgrades• Alleviate data issues around lack of integration, fragmentation, silo-based practices, and one-off solutions 20
  • EMEA DIS Partner Community - Web Existence Structure 21
  • Register Today and Become a Member!!!!www.oracle.com/partners/goto/dis-emea 22
  • EDQ Demo 23
  • Q&A24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.