Oracle Cloud Platform with EM12c 20120614

“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name Title, Company Name CUSTOMER LOGO1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud with EM12c for Partners Thanos Terentes Printzios A&C DB & DBO Specialist - Technology Adoption Office Copyright © 2011, Oracle and/or its affiliates. All rights reserved.2 Oracle Partner Business Development, ECEMEA

Cloud Is still considered Emerging Technology 2011 2010 2009Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

And still at Peak of the Hype Curve Cloud Computing 2011 2010 2009Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Cloud computing rolls up its sleeves Organization around the world are deploying cloud computingSource: Cloudrise: Rewards and Risks at the Dawn of Cloud Computing - Accenture Institute for High Performance - 2010 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

What is Cloud Computing?• Forrester: A standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way. Forrester Research: The Evolution of Cloud Computing Markets (July 6, 2010)• Gartner: A style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies. Gartner: Five Refining Attributes of Public and Private Cloud Computing (May 5, 2009) IDC: Cloud Computing Attitudes (April 2010) 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

What is Cloud Computing?• IDC Public cloud: Accessing “IT on demand” over the Internet with pay-as-you- go models such as those from salesforce.com, Google Apps, and Amazon EC3 where IT infrastructure is shared across multiple customers. The IT infrastructure is typically highly standardized and the management highly automated.• IDC Private cloud: A similar IT strategy as public clouds but it is applied within a single enterprise or an extended enterprise as an internal shared set of infrastructure. IDC: Cloud Computing Attitudes (April 2010) 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

What is cloud computing? Larry Ellison: What is Cloud Computing? http://medianetwork.oracle.com/video/player/718339101001 Oracle CEO Larry Ellisons keynote at Oracle OpenWorld 2011 http://medianetwork.oracle.com/video/player/1176404837001 Definition: Cloud computing •Standards Based Application Development & Execution Platform •Includes Hardware and Software •Virtualized and Elastic •Runs a wide variety of Applications •On both Public and Private clouds10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on- demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: 5 Essential Characteristics 3 Service Models 4 Deployment Models • On-demand self-service • SaaS • Public Cloud • Resource pooling • PaaS • Private Cloud • Rapid elasticity • IaaS • Community Cloud • Measured service • Hybrid Cloud11 • Broad network access Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Computing - Key Messages Evolving to the Cloud  Customer Choice  Complete, Open, Integrated Oracle’s Grid Computing technologies Oracle aims to use our extensive Oracle offers a comprehensive set of & best practices can help enterprise experience in Grid deployment to ensure building blocks for building and data centers evolve to become that cloud computing is fully enterprise managing private clouds, customer private cloud service providers grade and support both public and options for running Oracle technology delivering IT services with high private cloud computing in order to give in public clouds or on-premise, and On- efficiency, quality of service, customers choice Demand cloud servicesresponsiveness, pay-per-use, elastic scalability, security & compliance Provide choice of Adopt Cloud as the Offerings spanning private and public business requires SaaS, PaaS & IaaS clouds 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Evolution of Private and Public Clouds Public Cloud Evolution Public Clouds Hybrid MSP ISP CSP/ Telcos IaaS IaaS PaaS SaaS ASP ISV PaaS SaaS Private Cloud Evolution Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 App1 App2 App3 Consolidate Private PaaS Private PaaS Private PaaS Standardize Private IaaS Private IaaS Private IaaS Silo’d Grid Private Cloud Hybrid • Physical • Virtual • Self-service • Federation with • Dedicated • Shared services • Policy-based public clouds • Static • Dynamic resource mgmt • Interoperability • Heterogeneous • Standardized • Chargeback • Cloud bursting appliances • Capacity planning15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Evolution of IT Operations Specify and procure Platform-as-a-ServiceTraditional App Deployment hardware Deployment(Admin driven) (End-user driven) DEPLOYMENT Configure hardware PORTAL Request Deployment via Cloud Deploy hardware Middleware Middleware Adjust capacity as Databases Deploy middleware and Database demand changes database Machines OS/Machines Retire app when Deploy app and configure not needed settings User unaware of Add hardware and reconfigure underlying infra Self-Service Provisioning stack as demand grows 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Offerings Complete Choice Private Cloud Public Cloud Solutions Solutions SaaS SaaSApplications on a shared platform Oracle Cloud Services Hybrid Cloud PaaS PaaS Database & Middleware Oracle & Partner Public Clouds IaaS IaaS Hardware & systems Powering Oracle & Partner Clouds Cloud Management, Security, Integration spanning private and public clouds17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Offerings Flexible Adoption Traditional Silos Consolidated Private Cloud Public Cloud Hybrid Cloud• Physical • Virtual • Self-service • Specialized • Federation across• Dedicated • Shared platform • Auto-scaling • Shared public & private• Static & shared • Metering & • Standardized clouds• Heterogeneous infrastructure chargeback • Interoperability • Dynamic • Capacity planning • Cloudbursting • Standardized platform & infrastructure Start with consolidation • Extend to private cloud • Use public cloud where appropriate 18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Technology Platform Private Cloud Products Private & Public Cloud Services Applications Oracle Cloud Services Oracle Public Cloud Oracle Applications Fusion HCM Fusion CRM Oracle Oracle Applications Cloud Cloud Social On Demand Service Service Network Cloud Control Platform as a Service Oracle Enterprise Manager 12c SOA Suite & Data Integration Identity & WebCenter UserCloud Management BPM Suite & GoldenGate Access Mgmt Engagement Middleware On Demand Cloud Application Foundation: WebLogic Server, Exalogic On Demand Oracle Java Cloud Service Coherence, JRockit, Exalogic Elastic Cloud Oracle Database, MySQL, Database On Demand Oracle Database Cloud Service Exadata Database Machine Exadata On Demand Infrastructure as a Service Oracle Solaris Oracle Linux Ops Center Base EM Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Zones Servers, SuperCluster Storage Network Fabric 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Find out more Oracle Cloud Solution Summary PRIVATE CLOUD Oracle Private Cloud An Oracle custom architected solution operated solely for an individual organization. It may be managed by organization or by a third party and may exist on premises or off premises. Leverages Oracle VM, Engineered Systems, Database, Middleware, Fusion Apps, Enterprise Manager. PUBLIC CLOUD Oracle Public Cloud Partner - PaaS, SaaS Solutions Includes Oracle Fusion CRM, HCM, middleware and database Provides subscription based services for database, and various offerings delivered in a self-service, elastic, subscription- PaaS and SaaS offerings. based model (SaaS, PaaS) MANAGED CLOUD SERVICES Oracle Cloud Services (On Demand) Partner – Managed Hosting Services Dedicated, managed, leased environment for Oracle software Provides dedicated or virtualized (hard/soft) environment for providing management and monitoring. Customer license running Oracle and non-Oracle Apps. Hardware environment is software separately. Hosting provided at Oracle or customer. leased/subscription, software is licensed separately. Most customers will implement a combination of public and private cloud. Oracle offers both! On it’s own and through partners!21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more Oracle Cloud Solution Summary Customer Customer Cloud Deployment Service Execution Sales Managed Delivered SW License Existing Offering Model Model Model Model By by Transfer HW useOracle Private SaaS, HW / SW Customer/ Oracle/ Private Dedicated Yes YesCloud PaaS, IaaS acquisition Partner PartnerOracle Cloud Dedicated HW leased Managed/Pri SaaS,Services (On (Hosted or SW Yes No Oracle Oracle vate PaaS, IaaSDemand) On Premise) licensedPartner – HW leasedManaged Dedicated / / acquired Managed IaaS Yes No Partner PartnerHosting Hosted SWServices licnesedOracle Public Subscripti Public SaaS, PaaS Shared No No Oracle OracleCloud on basedPartner – SubscriptiPaaS, SaaS Public SaaS, PaaS Shared No No Partner Partner on basedSolutions22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Leadership in Cloud Computing Oracle provides the most complete cloud offering in the industry Private PaaS is the natural evolution for enterprise datacenters, and Oracle provides the best foundation for private PaaS Exalogic and Exadata provide the foundation blocks for a Cloud Computing infrastructure Oracle’s integrated cloud management solution includes the entire cloud lifecycle23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Reasons Why You Should Get on the Cloud Meet Customer Demand Improve Competitiveness Invest in the Future Increase Customer Satisfaction Minimize Solution TCO Lower Costs (CAPEX & OPEX) Increase Services Opportunity Change the Rules of the Game Adopt a Platform for growth New Services Stream26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Cloud Partnering Opportunities CAGR 2014 Market Size (Compound Annual • Oracle Partnering Strategy Growth Rate) • Enable ISVs to build SaaS applications SaaS $22B 28% • Enable with Hosting Service Providers to offer Oracle SaaS infrastructures • Enable Hosting Service Providers to build and sell Oracle Public Clouds Public Cloud $22.2B 26% • Enable Systems Integrators and Solution Builders to sell and implement Oracle Private Private Cloud $84B 27% Clouds Cloud Computing and SaaS growing 6x faster than overall IT spending!*Gartner & IDC Forecast Analysis 27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Cloud Proposition Oracle Oracle Hardware & Oracle Cloud Enterprise Software Manager Platform Technology 12c Stack   28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Complete Cloud Stack Our Technology Readiness Applications Software As a Service From Platform As a Service Infrastructure Cloud Computing To As a Service Disk Image29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Compete Cloud Stack Two Complementary Approaches Build your Cloud Run your Cloud using best-of-breed Oracle using Oracle Cloud machines HW & SW components as your Cloud foundation Combine both approaches30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

CHOICE OF BEST-OF-BREED Best-of-Breed Optimized Solutions Engineered Systems System ElementsArchitected & integrated Best practice guided Extreme performance, by you integration for lower risk efficiency, manageability 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more  ENGINEERED SYSTEMS & APPLIANCES Purpose General Built Purpose Exalytics In-MemoryExadata Exalogic Big Data Database Appliance SPARC SuperCluster 32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more  ENGINEERED SYSTEMS & APPLIANCES Oracle Engineered Systems • EngineeredFASTEST TIME TO MARKET • TestedHIGHEST PERFORMANCE • CertifiedEASIEST TO MANAGE • DeployedLOWEST TCO • Upgraded • ManagedMAXIMUM INNOVATION: ORACLE R&D FOCUS • Supported TOGETHER 33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more EXADATA, EXALOGIC, SUPER CLUSTERBuilding blocks for private and public PaaS• Unmatched performance• Simplified deployment• Lower total cost34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more  EXADATA, EXALOGIC, SUPER CLUSTER KEY DIFFERENTIATORSEXA* CLOUD:RESOURCE POOL FOR IAAS AND PAASCONSOLIDATION ENGINE & STANDARDIZATIONHIGHER PERFORMANCE TO AID CONSOLIDATIONMULTI-TENANCY WITH ISOLATION SUPPORTCAPACITY TO PROVIDE ELASTICITYCENTRALISED COMPLETE MANAGEMENT(CLOUD GOVERNANCE) 35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Cloud Integration Integrating Across Cloud Boundaries Oracle BPM Suite Oracle Identity Manager & Identity Analytics ERP PLM SCM HCM CRM Oracle SOA Suite Oracle Data Integrator Oracle GoldenGate36 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Cloud Security Securing the Cloud Inside Out Infrastructure Security • Chip level Encryption • Thread level security (Solaris) • Solaris OS Trusted Extensions • Zones, Solaris Containers, Hard Partitioning Database Security • Encryption and Masking • Privileged User Controls • Multi-Factor Authorization • Activity Monitoring and Audit • Secure Configuration Information Identity Management Infrastructure • User Provisioning , Entitlements & Role Management • Risk-Based Access Control, SSO Databases • Virtual Directories Applications Information Rights Management Content • Document-level access control • All copies, regardless of location (even beyond firewall) • Auditing and revocation37 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more  Oracle Enterprise Manager 12c Total Cloud Control Plan Optimize Complete Cloud Lifecycle Solution Manage all phases of the cloud lifecycle Setup Meter & Charge Applications and Business Services Unified and Automated Management Platform as a Service Across the entire cloud stack, and across all cloud services - Build from a single product Database-as-a-ServiceManage Infrastructure-as-a-Service Business-Driven Clouds Test Application-aware clouds that automatically adapt to business Monitor services and activities Deploy 38 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Enterprise Manager Cloud Control 12c MajorThemes Enterprise Ready Framework Applications Cloud Management Management Middleware Chargeback and Management Capacity Planning Database Exadata and Exalogic Management Management Application Quality Configuration Management Management Provisioning and Patching39 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Enterprise Manager Cloud Control 12c Key Objectives Next-Generation Management Framework •Better performance and scalability •Modular, extensible architecture •Easier to manage and diagnose •Enhanced security •Web 2.0 UI Enhanced Application-to-Disk Management •End-to-end application performance management •Fusion Applications management •Exadata and Exalogic management Complete Lifecycle Management for Enterprise Private Cloud •Self-service provisioning •Policy based resource and workload management •Chargeback40 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Find out more  Oracle Enterprise Manager Maximizing Business Value through Total Cloud Control Business-Driven Application Customers and Business Users Management – Manage IT from business User Experience perspective – Create application-aware clouds that Business Transactions ...OTHER Business-Driven understand and adapt to business WEB PRODUCT ORDER BUSINESS Application PORTAL CATALOG ENTRY SERVICES Integrated Cloud Stack Management Business Services Management – Applications, Middleware, Database, Hardware Applications – Engineered Systems (Exadata, Cloud Exalogic) Services Middleware Oracle Apps, PaaS, Databases Support Complete Cloud Lifecycle DBaaS, IaaS.. OS, VM, Servers Management Storage, Networks – Create agile IT for dynamic business Complete Cloud Integrated Cloud – Manage all phases of cloud lifecycleLifecycle Management Stack Management and all cloud services from a single product 41 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out Cloud Lifecycle Management more  Cloud Management Capabilities Self-Service Metering and Policy-Driven Resource Capacity Assembly Provisioning Chargeback Mgmt Planning Packaging Foundation Capabilities for Managing Datacenters Configuration Lifecycle and Automation Compliance Application Application Performance Quality Management Management Full App-to-Disk Management42 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out Comprehensive Cloud Solutions more  Mapped to simplified Enterprise Manager 12c Packs Database Cloud Self-Service Application App 1 App 2 App3 VM VM VM DB DB DB Java Platform Oracle VM Exadata/non-Exadata Exalogic/non-ExalogicInfrastructure-as-a-Service Database-as-a-Service Platform-as-a-Service (IaaS) (DBaaS) (PaaS) Cloud Management Pack for Oracle Database Cloud Management Pack for Oracle Middleware43 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out Cloud Management (IaaS) more  Features included in Base Enterprise Manager Base IaaS Management Features • EM CC Oracle VM Virtualization Management (includes OVM Template Provisioning) • EM CC Consolidation Planner • EM CC Host/Operating System Management • EM CC Storage and Network Plug-ins • EM Ops Center Provisioning and Patch Automation • EM Ops Center Virtualization Management Inclusive management for hardware, virtualization and OS44 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out Cloud Management (PaaS) more  Cloud Management PacksFor Oracle Database (DBaaS) For Oracle Middleware (JaaS)• Assembly Provisioning (database • Assembly Provisioning /“naked” assemblies) (Middleware/“naked” assemblies)• Database-as-a-Service on physical • Platform-as-a-Service (Upcoming: J2EE environments (including Exadata) app provisioning on pre-existing• Chargeback platforms)• Policy driven resource management • Chargeback• Cloud APIs • Policy driven resource management • Cloud APIsDatabase Lifecycle Management Pack Weblogic Management pack 45 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Find out more  Oracle Enterprise Manager 12cComplete Lifecycle Integrated Cloud Business-Driven Application Management Stack Management Management Self-Service IT | Simple and Automated | Business Driven46 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Cloud Platform Applications and Business Services Plan Optimize 3rd Party Apps Oracle Apps ISV Apps Setup Platform as a Service Meter & Integration: Process Mgmt: Security: User Interaction: Charge SOA Suite BPM Suite Identity Mgmt WebCenter Applications and Business Services Oracle Fusion Middleware Platform as a Service Oracle Database Build Database-as-a-Service Manage Infrastructure-as-a-Service Infrastructure-as-a-Service Oracle Solaris Oracle Linux Operating Systems: Oracle Enterprise Linux Oracle VM for SPARC (LDom) Solaris Containers Oracle VM for x86 Test Servers Monitor Storage Deploy 50 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Who’s Buying? Project or Driver… Specifics to Look For… Companies with specific green-field cloud • Fresh initiatives initiatives • Cloud resource and delivery planning • Right-sizing Companies with existing Server • Looking for a VMware counterpart/substitute for the Virtualization Oracle Cloud Companies undergoing massive • Big data centers consolidation • Distributed location • Looking to consolidate with Engineered Systems (Exadata/Exalogic) Companies who want Amazon EC2-like • Provisioning on Demand (especially by Developers and solution for their critical apps within their Testers) own data center • Chargeback/metering/Showback needs Companies with some degree of existing • Self-Service enablement of existing automation automation for provisioning and patching • Scale out and scale back of resources52 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Summary A successful cloud implementation: • Builds on a highly standardized, virtualized, consolidated, and automated foundation • Requires a holistic, architectural approach—with iterative stages to reduce risk • Delivers services that can be quickly provisioned and made available for business consumption • Provides capacity that is easy to scale up or down in response to business demands A successful cloud solution requires: • People: Design organization structure for shared services. • Process: Many IT management processes support Cloud, including Enterprise Architecture and ITIL. • Technology: Many Oracle products support cloud implementations, depending on the service(s). Cloud-enabling products have key commonalities—scalability, automated provisioning, resource abstraction/virtualization.55 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Independent Software Vendors (ISVs) ISV Apps Single, integrated solution to: Enterprise Manager 12c • Build Cloud • Move into Cloud • Manage Cloud Service Test, Configure, Meter, Billing • Manage User Experience to Infrastructure resolutions Monitor, Diagnose, Resolve • ONE, Single ProductSelf-Service Portal | Service Level Agreement | Policy Management | Metering & Billing 57 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Cloud for ISVs Oracle Engineered Oracle Systems Enterprise Oracle Cloud & Technology Manager 12c Stack • Application Quality • Application Testing Suite • Application Replay Pack • OPN Exastack Program • Real Application Testing • Build & Run Your Cloud • Oracle VM • Data Masking Pack • Oracle Public Cloud • Platform Standarization • Test Data Mgmt Pack • Run on Any Partner Cloud • Oracle EM Extensions • Monitoring Plug-ins • Management Connectors 58 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle ISV Partners Benefits Differentiation Competitive Offering along with Oracle Platform - New innovation through extreme performance Standardization The full capability of the Oracle platform - Provide flexible deployment options Investment Leverage Existing Knowhow - Compute chargeback based on performance and configuration metrics Risk Reduce complexity - Single console to manage entire Cloud lifecycle - Forecast future resource needs Costs Reduce development, administration, operational and support costs - Quality Focus R&D on Your Core Expertise. Plan & Test before you deploy, and optimize your capital expenditures Revenue Easy low cost scalability to support new customers & Comprehensive plan-based Chargeback Customers Focus more on core competencies, accelerating innovation and delivering superior value to customers. New Services Stream59 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Cerner Supports New Cloud Services Use CaseBusiness Driven IT-Management Helps Global Health Care Company LaunchNew Private and Public Cloud Services to Increase IT Efficiency andOptimize Business ValueTo support managed services dedicated to the optimization of business processesfor health care organizations, Cerner, one of the largest strategic global health carecompanies, has implemented Oracle Enterprise Manager.• Running more than 9,000 facilities worldwide• Reduce capital investments by $9.5 million• Offers a brand new suite of on-demand infrastructure and software• Monitor and manages the experience of its clients • Reduced database incidents by 50 % • 17 % of problems identified without DBA intervention• Improved the ROI on its existing IT infrastructure• Allows new business opportunities without incurring incremental IT costsCerner: Cerner Public Cloud with Enterprise Manager, PR here. 60 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

System Integrators Management* Development & & Outsourcing Implementation Practices Practices• A Win:Win for SIs! Resolve Build Customer : System Integrator 1. Faster Time-to-Market : Operational Excellence 2. Quality of Service & Lower Operational Costs : Diagnose Test Expanded Portfolio & Value Proposition 3. Thought Leadership Monitor Deploy Delivery Toolkit for (Oracle) Practices AND enabler for new / bolstered Management Services in a single environment * = Cloud, Application and/or Infrastructure Management61 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Cloud for System Integrators Oracle Engineered Oracle Systems Enterprise Oracle Cloud & Technology Manager 12c Stack • Oracle DB & FMW • Lifecycle Mgmt Packs • Build & Run Customer Cloud • Oracle Exadata & Exalogic • Cloud Mgmt Packs • Private & Public Cloud • Oracle VM & OS • Application Mgmt Packs • Service Integration • Oracle Security • Application Performance P • Remote Mgmt & Support • Oracle Data Integration • Exadata & Exalogic Mgmt 62 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle SI Partners Benefits Differentiation Flexible, Best of Breed solutions for IaaS, DBaaS, PaaS, TaaS, Applications, Business Services, and Business Processes Standardization Unified & Integrated Application-to-Disk management across Cloud Lifecycle phases with Standardized configurations Investment Next Generation Solutions based on existing expertise – Transforms you Risk Minimized Risk with Out of the Box Systems and Well Known Technology Stack Costs Speed time to value and lower implementation costs. Streamline Customer Support and Grow Margins Quality Automate testing in the Cloud - Application Quality Management Revenue Incremental & Recurring Services - Create platform services tailored to application architecture and standards Customers Business policy driven & business process adaptive clouds for A Sustainable IT Operating Model & cost-effective approach for operations New Services Business Model Transformation New Services Stream63 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Private PaaS Examples • Solution: • Solution: – JAP – Java Application Platform – “Oracle as a Service” PaaS – DHP – Database Hosting Platform – Consolidate 300 small to medium – CHP – Compute Hosting Platform database environments onto 3 grids – Centralized deployment of 200+ apps – Advanced chargeback model for cost – Oracle: recovery • WebLogic Server 10.3 – Oracle: • Oracle Database 11g • Oracle Database 11g • Solaris • Exadata • Sun M-Series/T-Series • Benefits: • Benefits: – 35% reduction in operating costs – 50% operating cost improvement – 30% reduction in project costs – P&L breakeven in Year 1 – 44% power consumption avoided in – Server utilization: 15%  80% 4 years, while doubling capacity – Elasticity – CPU can be taken from – No downtime incidents in 3 years resource pool as needed64 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

SoftBank: White Cloud Enterprise PaaS Powered by Oracle  Database & Java PaaS for Enterprise Systems  Fully running on Exadata & Exalogic + Data Guard, Database Vault & Advanced Security Option  Carrier Grade - High Performance - High Security Oracle Exadata ＆ Oracle Exalogic Elastic Cloud - High Availability : 99.999%  License Options - Hourly Rates (Oracle License Included)  Full Support from SoftBank* * Platinum Partner with Exadata specialization65 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Service Providers CHALLENGE: Service providers report losing sales opportunities and experience excessive service delivery costs ROOT CAUSE: Avoid impact of growing application complexity, driven by: • Risks: 75% of applications are deployed without testing • Agility: The #1 cause of system outage is unmanaged change** • Costs (win-win): • APEX to OPEX (Customer): avoid capital burden • Operational Costs (Delivery): 70% of IT budget is spent on operations and maintenance**. Lack of automation tools. • Quality of Service: • Business-driven IT Management • Cost of downtime GAP: Lack of cloud services sought by enterprise customers * = Gartner. ** = CIO Magazine, 2007.66 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Key Cloud Provider Technology RequirementsService Level Management • How do I guarantee SLAs and QoS, monitor them and provide visibility?Scalability • How do I plan for growth?Performance and Availability • How do I ensure low latency and business continuity?Customizability • How do I provide customization of data model, process and UI?Integration • How do I integrate with on premise systems?Security • How do I ensure data is not lost or accessed by unauthorized parties? How can I ensure regulatory compliance?Low Development & Maintenance Cost • How can I use a single code base for on premise and public cloud deployment? 67 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Cloud for Service Providers Oracle Engineered Oracle Systems Enterprise Oracle Cloud & Technology Manager 12c Stack • Cloud Mgmt Packs • Oracle DB & FMW • Lifecycle Mgmt Packs • Build & Run Cloud • Oracle Exadata & Exalogic • Application Mgmt Packs • Service Integration • Oracle VM & OS • Application Performance • End to End Mgmt & • Oracle Security • User Experience Insight Chargeback • Oracle Data Integration • Exadata & Exalogic Mgmt 68 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

Oracle Service Providers Partners Benefits Differentiation Unique Features on Cutting Edge Technology Standardization Service Modeling, Policy, Provisioning, Assurance, Management, Chargeback & Compliance from a Single product Investment Easy Trasnition Leveraging Existing Knowhow on standarized proven technologies and purpose built engineered systems Automated & proactive problem resolution. Ensure Cloud Risk availability and SLAs, and rapidly identify root cause for failures or latency Costs Retain complete control over your Cloud environment - who, what and when - 360 degree view of assets in data center Ensure Quality by integrated testing changes on the entire Quality application stack from mid-tier to disk to infrastructure. Proactive Monitoring & Problem resolution Revenue Automated elasticity across Cloud Stack elements Customers Focus more on core competencies, accelerating innovation and delivering superior value to customers. Expand Offered Services69 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

CSC: CSC Foundation Services for Oracle Use Case •CSC’s Cloud Foundation Services rely on Oracle Enterprise Manager for the deployment and management of private clouds. •CSC also offers a library of updated Oracle VM templates for Oracle Applications including Oracle’s Siebel CRM and Oracle’s PeopleSoft. With the templates, Oracle customers can automate deployment of the assembled applications into their environment from Oracle Enterprise Manager’s software library. •CSC will be further incorporating Oracle Enterprise Manager 12c’s cloud management capabilities, such as metering, chargeback and configuration management, into its Foundation Services solution.“CSC’s Cloud Foundation Services for Oracle rely on cloud management features such as meteringand chargeback in Oracle Enterprise Manager 12c,”“We worked closely with Oracles product management team during our solution development phaseto leverage the out of the box capabilities in Oracle Enterprise Manager 12c - and it reduced ourneed to develop custom components.” Sreedhar Kajeepeta, Global vice president & chief technology officer, Technology Consulting Practice, CSC. 70 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

And a Leading Cloud Services Framework Cloud Journey Roadmap Standardise Consolidate Automate Optimise Cloud Strategy Enterprise Platform Cloud Operations Metering / Charge- Workshop Deployment Model Consolidation Model Back Cloud Solution Reference Cloud Exadata / Exalogic DR & Failover Business Evolution Workshop Implementation Services AutomationCloud Architecture Application Self Service Quality of Service Platform Upgrade & Roadmap Migration Provisioning Optimisation Cloud Competency Centre Expand Public / Hybrid Cloud SaaS73 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Back

https://blogs.oracle.com	78
http://us-w1.rockmelt.com	1
http://secure.tabfusion.com	1

Oracle Cloud Platform with EM12c 20120614

by Oracle ISV Migration Center

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 80

Statistics