9. By the end of 2008, social
networking had overtaken email in
terms of worldwide reach
66.8% of Internet users across the
globe accessed “member
communities” last year, compared
to 65.1% for email
Nielsen Online 2009
10. 73% have read a blog
57% have joined a social network
53% have uploaded photos
22% have uploaded video
Universal McCann Comparative Study on Social Media Trends 2008
12. Creators
Publish a blog
Publish web pages
Upload video, music, pictures, presentations you created
Critics Forrester
Post rating/review
Comment on someone else’s blog
Contribute to forum/wiki/FAQ
Research’s
Collectors model to
Use RSS feeds
Add “tags” to web pages or photos understand
Vote on websites
Joiners
social media
Maintain profile on social nets
Visit social nets adoption and
Spectators
activity
Read blogs
Watch/listen to video/audio from others
Read online forums and customer rating/reviews
13. Uses Joins Linkedin
Looks to
Facebook Groups to stay Is a
online forums
to lure on top of the tumblr
for answers Tweets clients in tech biz
Opus peeps are so social
31. Opus Creative Case Study
Objective: Develop and nurture an eCommunity to raise
awareness and influence of the Alliance
Social Media Solution: Implementation of a social
syndication strategy
• Select prime social properties to converse with hardware/software business and
technology decision‐makers, industry analysts and technology press
• Make sure all Alliance content/news is distributed through a minimum of 5 social
properties to extend reach/frequency of dialogue
• Continued outreach to Alliance membership for content submissions
• Ongoing evaluation of new properties/ideas to add to syndication network
• Metrics in place to guide optimization efforts
34. First – take a step back and check
yer organizations head
Social media is an attitude:
Success will come from fundamentally caring about
what customers, employees and partners have to say
about your business and wanting to learn and dialogue
with them about their opinions
35. Social media is dialogue – it’s not
broadcast
Re‐engineer your business around real‐time customer
responsiveness:
Collaboration between Product Development,
Marketing, Customer Service, IT and other
departments will be crucial
38. Repeat and share as necessary
PLAN
• What are you trying to accomplish?
• Awareness, Sales, Service, Loyalty, All of the above?
LISTEN
• Where is your audience organically congregating online?
• What are they saying, doing, mashing, uploading about your brand?
ENGAGE
• Step into the conversation – post and respond
• Stay open to all views
MEASURE
• Qualitative analysis of feedback
• Properties/content/topics that elicit most/least feedback
• People who appear to have influence
• Contribution by customers, employees and partners
39. You are what your customers
think you are
twitter.com/opuscreative socialmedia@opuscreative.com blog.opuscreative.com