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Overview of digital content channels presentation

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These presentation introduces some digital channels to roll out content marketing initiatives

These presentation introduces some digital channels to roll out content marketing initiatives

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Overview of digital content channels presentation Overview of digital content channels presentation Presentation Transcript

  • ContentMarketing Overview ofDigital Content Channels
  • Is the largest global professional social networkAllows individual users to showcase professional and academic experienceAllows connections for research prospects and leadsFeatures Company Profile Pages
  • Google +Heralded as the ‘Content Sharing Platform’Encourages ‘segmentation’ into circlesAllows users to have groups of co- workers, family, friends, baseball fans, and fishing buddies.
  • Custom Social Networks Provides tools to create custom social networks for enterprise, government, special interest groups, and other like minded individuals  Ning, SocialGo, rSitez, and Ingage are a few examples.
  • Geo-Social NetworksLocation-aware mobile platforms that allows users to check in to locations: bars, restaurants, offices, sporting, and cultural events Allows the user to see if network friends are there, read travel tips, and take advantage of special offers in the location
  • Pros: 1. Encourages users to review the places they visited. 2. Allows them to explore localities, encourage peer-to-peer recommendations, and promotional opportunities 3. Uploads photos of venues being reviewed.Cons:1. Still relatively new2. Adoption from users is still few3. Majority of the subscribers are the young, tech-savvy who own a capable smartphone.
  • Mostly delivered to mobile devicesLocation Operates only in the location -Based of the gizmoContent Although not necessarily social, location-based content can be tied to social networks.
  • Location-Based ContentPROS: CONS: Has immediate  Only works on contextual relevance smartphones and Can answer questions tablets Helps connect places to  Visitors may need visual people and people to or onsite reminders like the places they visit signage, leaflets, or QR Provides influences at codes the right moment
  • Online DirectoriesThere’s an online directory for just about everything Ex: Wikipedia, Zagat.com, Thomas.netIt is practically the listing of any subject you can think of
  • Online DirectoriesPROS: There’s an online directory for just about everything Inclusion can mean a boost of search engine visibility Can make an organization prominent in categories other than their main vertical CONS:  Practically, no cons!  There is no reason not to make an effort to be included in a directory
  • Emails Emails can be powerful content marketing opportunities • Newsletters • Press releases & event updates • News alerts & product launches Emails can also contain links and drive traffic to other content channels on your website or elsewhere
  • CONS: EMAILS  Inbox fatigue is hard to beatPROS:  Email strategies require Adhere to the email more best practices and cost, creativity, and policies, then you are efforts to roll out than safe. other initiatives. Make sure that people opted in to receive your messages
  • BLOGSPublishing platformsDisplays content in reverse-chronological orderAn all-in-one content management systemMajority of blogs are interactiveAccording to Wikipedia, there are 156 million publicly accessible blogs on the Web
  • BLOGSPROS: CONS: The hub of countless  Not for the unenthusiastic organizations’ content or noncommittal marketing efforts  Needs constant updating Establishes thought leadership  Requires more than keeping Increases media coverage the blog posts fresh Feeds into diff. social media  A derelict and an channels abandoned blog can speak Can function as a customer volumes about the service vehicle organization behind it.
  • Online VideoVideo sharing websites where users can upload and share videosUses a server that allows videos to be embedded on blogs, web pages, and etc.The frontrunner is YouTube, but Vimeo is a strong contenderVideos can also be linked to Facebook or your own website.
  • Online Video PROS: CONS: Once created, video is  Requires an upfront very easy to share business investment A video can be more  Requires better than engaging than a photo or average video-editing an article capabilities A well-tagged, labeled,  Requires a certain level and transcribed video of technical know-how boosts the websites to look moderately visibility on search professional. engines.
  • PODCASTSRadio shows to goA podcast is a digital audio file playable on PCs, tablets, and smartphonesUsually distributed via RSS feeds or over Apple iTunes’ platform
  • PodcastsPROS: CONS: A great way to connect to  Metrics of the podcasts can people who rely more on be mushy their handheld devices  People are better watchers Can continually reach the than listeners audience e.g.  The real significance for daily, weekly, monthly, and content marketing initiative etc. hasn’t been proven yet. Perfect for people who aren’t comfortable communicating through writing or on camera
  • WEBINARS> An online presentation thatfeatures slide-by-slide visualsaccompanied by the speaker’slive audio presentation
  • CONS: Webinars  Suited only for highly complex and instructionalPROS: and informational content Can reach a broad and  You have to be a comic geographically disparate genius to pull off a webinar audience  Requires an aggressive Basically a conference marketing effort to sell a minus the webinar to audience venue, refreshments, and travel expenses Can be a good source for lead generation
  • TwitterA lot like blogging, but much smaller and fasterLimited to 140 charactersBroadcasted in near real-time.A lightning-fast channel that can be easily indexed by search engines
  • TwitterPROS: CONS: An excellent tool to  Sometimes 140 monitor conversations characters aren’t enough around a brand or a to convey your message service  A lot of people are still Directs people to deeper uninvolved in the content on the Web channel Tweets can be retweeted and can contain links
  • Like Posterous, this is also a micro- blogging site.Tumblr and Posterous are examples of blog platforms suitable for quickie posts of texts or photos
  • MagazinesLong-form content publicationE-books and white papersPrimarily to B2B marketers and tech companiesDigital magazines can also work for B2C marketing initiativesCan be available in multiple languages
  • Magazines PROS: CONS: Only for lead generation  Marketers can be and thought leadership disappointed if the Mostly in easily download requires too accessible PDF formats much data Highly economical  Long form content is compared to actual difficult to chunk down content publishing  Only popular for B2B Can be implemented marketers with richer metrics
  • Digital MediaCenter/Press Room An area of website devoted to the needs of the media Content includes media contact information, archives, PRs, events, awards, company history, and etc.
  • Digital Media Center/Press RoomPROS: CONS: Makes journalist queries,  Requires research and requests for commitment, time, and a information easy and lot of resources accessible.  Smaller content audience: Leads the searcher to the members of the working source press, broadcast Can utilize other content journalists, and bloggers channels like RSS feeds and mailing lists
  • Apps and WidgetsMobile applications for smartphones, or tablets that allow users to perform a specific set of tasks or access specific informationWidgets, however, are more embedded on websites than as mobile accessible platforms.
  • PROS: CONS: For brands with a high  If it doesn’t work, it will be degree of user abandoned engagement, these can  Apps and widgets are extend user loyalty domains of the younger Customized and portable audience Apps and widgets are now  B2B organizations are slow becoming prototypical and are getting to the game features of handheld later devices nowadays APPS & WIDGETS
  • E-Learning/ Online Training PROS: CONS: Digital training can  Online trainings are not for significantly reduce products that are simple to customer service costs use Can create a feedback loop  It doesn’t guarantee an that aids development of elimination of customer products support Can help up-sell or cross-sell additional products or services.
  • Online Community  A microsite that’s part of a larger organization’s brand web presence  Can host other content media channels like Twitter, online forums, and more PROS: CONS: 1. Engages passionate 1. No place to sell audiences 2. Can leverage fans into spokespersons and create enormous goodwill 3. Loyal participants can be awarded with administrative duties
  • Visual InformationPictures and graphics capture attention and interestComplex information can be interpreted easily through graphicsExamples: Charts, diagrams, infographics, maps, and other forms of content visualization.Virtually no drawbacks to images