Is the largest global professional social networkAllows individual users to showcase professional and academic experienceAllows connections for research prospects and leadsFeatures Company Profile Pages
Google +Heralded as the ‘Content Sharing Platform’Encourages ‘segmentation’ into circlesAllows users to have groups of co- workers, family, friends, baseball fans, and fishing buddies.
Custom Social Networks Provides tools to create custom social networks for enterprise, government, special interest groups, and other like minded individuals Ning, SocialGo, rSitez, and Ingage are a few examples.
Geo-Social NetworksLocation-aware mobile platforms that allows users to check in to locations: bars, restaurants, offices, sporting, and cultural events Allows the user to see if network friends are there, read travel tips, and take advantage of special offers in the location
Pros: 1. Encourages users to review the places they visited. 2. Allows them to explore localities, encourage peer-to-peer recommendations, and promotional opportunities 3. Uploads photos of venues being reviewed.Cons:1. Still relatively new2. Adoption from users is still few3. Majority of the subscribers are the young, tech-savvy who own a capable smartphone.
Mostly delivered to mobile devicesLocation Operates only in the location -Based of the gizmoContent Although not necessarily social, location-based content can be tied to social networks.
Location-Based ContentPROS: CONS: Has immediate Only works on contextual relevance smartphones and Can answer questions tablets Helps connect places to Visitors may need visual people and people to or onsite reminders like the places they visit signage, leaflets, or QR Provides influences at codes the right moment
Online DirectoriesThere’s an online directory for just about everything Ex: Wikipedia, Zagat.com, Thomas.netIt is practically the listing of any subject you can think of
Online DirectoriesPROS: There’s an online directory for just about everything Inclusion can mean a boost of search engine visibility Can make an organization prominent in categories other than their main vertical CONS: Practically, no cons! There is no reason not to make an effort to be included in a directory
Emails Emails can be powerful content marketing opportunities • Newsletters • Press releases & event updates • News alerts & product launches Emails can also contain links and drive traffic to other content channels on your website or elsewhere
CONS: EMAILS Inbox fatigue is hard to beatPROS: Email strategies require Adhere to the email more best practices and cost, creativity, and policies, then you are efforts to roll out than safe. other initiatives. Make sure that people opted in to receive your messages
BLOGSPublishing platformsDisplays content in reverse-chronological orderAn all-in-one content management systemMajority of blogs are interactiveAccording to Wikipedia, there are 156 million publicly accessible blogs on the Web
BLOGSPROS: CONS: The hub of countless Not for the unenthusiastic organizations’ content or noncommittal marketing efforts Needs constant updating Establishes thought leadership Requires more than keeping Increases media coverage the blog posts fresh Feeds into diff. social media A derelict and an channels abandoned blog can speak Can function as a customer volumes about the service vehicle organization behind it.
Online VideoVideo sharing websites where users can upload and share videosUses a server that allows videos to be embedded on blogs, web pages, and etc.The frontrunner is YouTube, but Vimeo is a strong contenderVideos can also be linked to Facebook or your own website.
Online Video PROS: CONS: Once created, video is Requires an upfront very easy to share business investment A video can be more Requires better than engaging than a photo or average video-editing an article capabilities A well-tagged, labeled, Requires a certain level and transcribed video of technical know-how boosts the websites to look moderately visibility on search professional. engines.
PODCASTSRadio shows to goA podcast is a digital audio file playable on PCs, tablets, and smartphonesUsually distributed via RSS feeds or over Apple iTunes’ platform
PodcastsPROS: CONS: A great way to connect to Metrics of the podcasts can people who rely more on be mushy their handheld devices People are better watchers Can continually reach the than listeners audience e.g. The real significance for daily, weekly, monthly, and content marketing initiative etc. hasn’t been proven yet. Perfect for people who aren’t comfortable communicating through writing or on camera
WEBINARS> An online presentation thatfeatures slide-by-slide visualsaccompanied by the speaker’slive audio presentation
CONS: Webinars Suited only for highly complex and instructionalPROS: and informational content Can reach a broad and You have to be a comic geographically disparate genius to pull off a webinar audience Requires an aggressive Basically a conference marketing effort to sell a minus the webinar to audience venue, refreshments, and travel expenses Can be a good source for lead generation
TwitterA lot like blogging, but much smaller and fasterLimited to 140 charactersBroadcasted in near real-time.A lightning-fast channel that can be easily indexed by search engines
TwitterPROS: CONS: An excellent tool to Sometimes 140 monitor conversations characters aren’t enough around a brand or a to convey your message service A lot of people are still Directs people to deeper uninvolved in the content on the Web channel Tweets can be retweeted and can contain links
Like Posterous, this is also a micro- blogging site.Tumblr and Posterous are examples of blog platforms suitable for quickie posts of texts or photos
MagazinesLong-form content publicationE-books and white papersPrimarily to B2B marketers and tech companiesDigital magazines can also work for B2C marketing initiativesCan be available in multiple languages
Magazines PROS: CONS: Only for lead generation Marketers can be and thought leadership disappointed if the Mostly in easily download requires too accessible PDF formats much data Highly economical Long form content is compared to actual difficult to chunk down content publishing Only popular for B2B Can be implemented marketers with richer metrics
Digital MediaCenter/Press Room An area of website devoted to the needs of the media Content includes media contact information, archives, PRs, events, awards, company history, and etc.
Digital Media Center/Press RoomPROS: CONS: Makes journalist queries, Requires research and requests for commitment, time, and a information easy and lot of resources accessible. Smaller content audience: Leads the searcher to the members of the working source press, broadcast Can utilize other content journalists, and bloggers channels like RSS feeds and mailing lists
Apps and WidgetsMobile applications for smartphones, or tablets that allow users to perform a specific set of tasks or access specific informationWidgets, however, are more embedded on websites than as mobile accessible platforms.
PROS: CONS: For brands with a high If it doesn’t work, it will be degree of user abandoned engagement, these can Apps and widgets are extend user loyalty domains of the younger Customized and portable audience Apps and widgets are now B2B organizations are slow becoming prototypical and are getting to the game features of handheld later devices nowadays APPS & WIDGETS
E-Learning/ Online Training PROS: CONS: Digital training can Online trainings are not for significantly reduce products that are simple to customer service costs use Can create a feedback loop It doesn’t guarantee an that aids development of elimination of customer products support Can help up-sell or cross-sell additional products or services.
Online Community A microsite that’s part of a larger organization’s brand web presence Can host other content media channels like Twitter, online forums, and more PROS: CONS: 1. Engages passionate 1. No place to sell audiences 2. Can leverage fans into spokespersons and create enormous goodwill 3. Loyal participants can be awarded with administrative duties
Visual InformationPictures and graphics capture attention and interestComplex information can be interpreted easily through graphicsExamples: Charts, diagrams, infographics, maps, and other forms of content visualization.Virtually no drawbacks to images