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Optism Mobile Marketing Case Study for Volkswagen
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Optism Mobile Marketing Case Study for Volkswagen

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Universal Motors, the dealer for Volkswagen in Ghana, Africa, wanted to use direct mobile marketing to alert mobile customers to the availability of the new Touareg. The sooner word gets out, the …

Universal Motors, the dealer for Volkswagen in Ghana, Africa, wanted to use direct mobile marketing to alert mobile customers to the availability of the new Touareg. The sooner word gets out, the faster the dealer can complete transactions. The campaign used interactive text dialogue to gauge user interest in the new Touareg. The mobile campaign received a 30% response rate. "In our business, timing is critical. With Optism and Tigo Ads we know we’re reaching people who are interested in our ads and we can be confident they are reading our messages because mobile messaging is so reliable."

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  • 1. Case Study /Volkswagen®Reaching new customers quickly in Ghana Campaign Objectives In Ghana, car dealers bring in a shipload of vehicles, sell them, and order another shipload. The sooner word gets out, the faster the dealer can complete transactions. Universal Motors, the exclusive dealer for Volkswagen, wanted to use direct mobile marketing to alert customers to the availability of the new Touareg. The new VW Touareg The redesign of the Thanks for the has been unleashed VW Touareg comes response, Universal by Universal Motors, with optimised Motors is the authorised do you want to know engines, new interior, dealer in VW vehicles more? faster, lighter and in Ghana. easier to handle call 1=Yes 2=No Universal Motors on 0302243434 for inquiry Campaign Results Optism-enabled Tigo Ads proved to be an excellent complement to print and billboard marketing campaigns in Ghana. Mobile ads put contact information directly into people’s hands. No pens required. By age, the most responsive were 35-50 and over 50s, and the least responsive were 25-34s. 30% Responded to the campaign 90% of respondents wantedCampaign Solution more informationInteractive text dialogue ads were sent to themobile phones of an opted-in audience who Males / were equally responsivehad indicated they were interested in cars. FemalesAds were sent out just before a holiday In addition to the immediate benefit of notifying people of the newweekend – when people would have time car’s availability, the company can use the campaign to gauge interestto shop. Ad recipients who wanted more in a particular vehicle and plan its next shipment accordingly. “information received a second messageabout the car’s features and a contact In our business, timing is critical. With Optism and Tigo Adsnumber. Replying is always free. we know we’re reaching people who are interested in our ” ads and we can be confident they are reading our messages because mobile messaging is so reliable. Universal Motors (Volkswagen)To find out what Optism can do for advertisers and mobile operators, visit optism.com

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