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Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference
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Optism mCommerce Thomas Labarthe Presentation at the WebIT Conference

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  • 1. EXTENDING INTO NEW BUSINESS OPPORTUNITIESWITH MOBILE COMMERCEThomas Labarthe, Vice President Mobile Commerce, Alcatel-Lucent11 October 2012 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 2. THE SITUATIONhttp://www.colbertnation.com/the-colbert-report-videos/408981/february-22-2012/the-word---surrender-to-a-buyer-power 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS ALCATEL-LUCENT. ALL RIGHTS RESERVED. — USE PURSUANT TO COMPANY INSTRUCTION COPYRIGHT © 2011 HAVING A NEED TO KNOW — PROPRIETARY
  • 3. MCOMMERCE IS NOT ONLY ABOUT ADS AND PAYMENT 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS ALCATEL-LUCENT. ALL RIGHTS RESERVED. — USE PURSUANT TO COMPANY INSTRUCTION COPYRIGHT © 2011 HAVING A NEED TO KNOW — PROPRIETARY
  • 4. IT’S ABOUT IDENTITY AND CONTEXT“By 2015, context will be as influential to mobile consumer services assearch engines are to the Web. If used correctly, context information facilitatesthe move from e-commerce today to contextual commerce tomorrow.A contextually aware system anticipates the user’s needs and proactively serves upthe most appropriate and customized content, product or service. Context can beused to link mobile, social, location, payment and commerce.” Gartner Group $100B CONTEXTUAL SERVICES MARKET DEPENDENT ON IDENTITY 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS ALCATEL-LUCENT. ALL RIGHTS RESERVED. — USE PURSUANT TO COMPANY INSTRUCTION COPYRIGHT © 2011 HAVING A NEED TO KNOW — PROPRIETARY
  • 5. WHAT’S THE OPPORTUNITY? 78% Say that privacy is the right to control and manage what information about me is available to others Which of these two statements comes closer to your view? Privacy is the right to be left alone OR Privacy is the right to control and manage what information about me is available to others. Alcatel-Lucent, US Identity study 2012 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 6. TO BE SUCCESSFUL IN MOBILE COMMERCEYOU NEED… BRAND, USER REPUTATION FOR CENTRIC RELIABILITY DESIGN PRIVACY, TRUST, CONTROL & SECURITY COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 7. USING CONTEXT, IDENTITY AND BEHAVIOR ANALYSISA RETAIL SHOP EXAMPLE Location Better based Shopper Walk-in in-shop targeted behavior rewards mobile coupons analysis coverage & deals COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 8. RETAILERS DISCOVER “VIP” CUSTOMERS ENTERING STORE Walk-in discovery Welcome to Adidas, you just earned Drive foot traffic 10 Wizcom points. Do you want toWelcome to Adidas,balance and available see your you justearned 10 Wizcom points. Do coupons?you want to see your balance and available coupons? Micro-location based on Femto / Wifi / other COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 9. IN AISLE MARKETING FOR RETAILERS •Tracking shopper hot spots • Analytics COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 10. ENABLING RETAILERS A 360 VIEW OF THEIRCUSTOMERS BEHAVIOR AND EXPECTATIONS PREFERENCES DISCOVERY EVALUATION PURCHASE POST PURCHASE Preference mgmt Payment Buying habits LOYALTY Opt In Telco based Location Social networking COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 10 ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 11. For more, visit Optism at our websites or at one of our social media platforms. www.optism.com www.alcatel-lucent/optism COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

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