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Case Study / Coca ColaBoosting soft drink purchases in Nigeria                                                     Campaig...
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Optism Case Study Coca-Cola

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Boosting soft drink purchases in Nigeria.

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Transcript of "Optism Case Study Coca-Cola"

  1. 1. Case Study / Coca ColaBoosting soft drink purchases in Nigeria Campaign Objectives Coca-Cola used the Etisalat EasyAdz service enabled by Optism to drive awareness of their mobile enabled ‘Open and Win’ campaign and encourage participation through purchase and a high level of quantifiable actions. Participants were also encouraged to visit the campaign website to find out more and to forward the campaign link to friends - adding a viral, social media element. Campaign Results Nearly 200,000 messages were delivered in a 12 hour period, with over 41,000 responses. The campaign drove strong engagement with an overall campaignCampaign Solution response rate of 21%. The most engagement came from the 18-25 age group, aAn interactive text dialogue message was highly desirable target audience for beverage companies, with a 35% responsesent to the opted-in audience to raise rate. Click-through rates of 6.5% were observed showing an effective call to action.awareness of the Coke airtime promotion and The campaign was equally well-received by men and women.drive purchase of Coca Cola, Fanta, Sprite orSchweppes. On purchase, the consumersimply had to look under the crown for a codewhich they would then text to see if they had 21% of recipients responded to the campaign overallwon free airtime. On responding 1 or 2, thesubscriber was sent a follow up message 6.5% of respondents clicked through to the websiterevealing more about the promotion and/orgiving them the option to tell their friends byforwarding the campaign url. 35% response rate among the 18-25 age groupReplying to any dialogue message is Males/Females were equally responsivealways free.To find out what Optism can do for advertisers and mobile operators, visit optism.com

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