Optism Case Study: L’atelier des Chefs

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L’atelier des Chefs wanted to promote their cooking courses, products and offerings to encourage people to visit the website and to purchase a cooking course. Orange France’s permission based mobile marketing service, Actu Marques, allowed L’atelier des Chefs to quickly reach and engage with their target audience while gaining insights and driving traffic to their website and stimulating course purchase.

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Optism Case Study: L’atelier des Chefs

  1. 1. Case Study / L’atelier des ChefsDriving web traffic and enrolment for cooking courses Campaign Objectives L’atelier des Chefs wanted to promote their cooking courses, products and offerings to encourage people to visit the website and to purchase a cooking course. Orange France’s permission- based mobile marketing service, Actu Marques, allowed L’atelier des Chefs to quickly reach and engage with their target audience while gaining insights and driving traffic to their website and stimulating course purchase. Campaign Results More than 800,000 dialogue messages were sent out and over 28,000 people responded, giving an overall response rate of 4%. Over 23% of those who responded had a smartphone, and clicked through to the website to claim their promotional code, compared to 10% with a feature phone. Women were most responsive to the message. Age was also a factor, with the highest response rates achieved from under 18s amongst the smartphone users and 18-25s amongst feature phone users.Campaign SolutionA text dialogue message was sent to opted-in 4% overall response ratesubscribers to encourage participation andstimulate engagement. Subscribers had toanswer a simple question and in exchange 16% of those who responded clicked through to the websitewere offered a promotion code for a freecooking course. The recipients were given a Young people (under 18 and 18-25s) were most responsivechoice of cooking courses and asked to choosetheir preference (cooking techniques,macaroon confectionery or terroir). Uponresponse they instantly received a secondmessage inviting them to the ‘Atelier desChefs’ webpage including a promotion code fortheir identified preferred cooking course.Replying is always free.To find out what Optism can do for advertisers and mobile operators, visit optism.com

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