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The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
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The Top 5 Ecommerce Tests You Should Run Right Now

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In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce …

In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.

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  • Conversion optimization and landing page optimization for clients in all industries.WiderFunnel does everything: from strategy and hypotheses to wireframing, design, copy, testing and results analysis.Every client has had 10% to 700%+ lift
  • Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
  • Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
  • Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
  • Bricks and mortar retailers have perfected the warm, welcoming shopping environment. Would you rather shop here?
  • Or in a high security zone?
  • The PIE Framework helps you prioritize your conversion optimization opportunities.
  • The PIE Framework helps you prioritize your conversion optimization opportunities.
  • When the question is framed this way, you are often naturally able to find a simpler way or running your test.
  • Several images from one theme, vs. several other images from a distinctly different theme.----- Meeting Notes (8/1/13 13:55) -----In each of the two variations, a random image from a collection of similar images would be served. Alternatively, each of these images could be their own variation if you wanted a more granular view.
  • When testing on content that regularly changes, you can learn which types of content tend to work best.
  • This test would require the input from a design team to create a stylized breadcrumb, an icon for the home image etc. The process might take weeks depending on your company.
  • This test could be set up in minutes in Optimizely and would provide some great insight about whether or not the next test that requires the coordination of multiple people, should be run.
  • When testing on content that regularly changes, you can learn which types of content tend to work best.Running a “No Design Test” allows your team to set up a test in minutes and only use the resources of one person instead of multiple.Depending on the results, design resources can be most effectively utilized in a follow-up test.
  • This test would require the input from a design team to create a stylized breadcrumb, an icon for the home image etc. The process might take weeks depending on your company.
  • This test could be run by hiding content on the page and simply exposing it when a newly added “Next” CTA is clicked. This would only require relatively minor changes on the front-end to your HTML and a bit of custom javascript.
  • When testing on content that regularly changes, you can learn which types of content tend to work best.
  • The answer is obviously no. A/B testing is a bit of science and a bit of an artform. Running four product-focused hero images vs. four lifestyle-focused images doesn’t conclusively prove that the difference was lifestyle vs. product and not something specific to those images.
  • Transcript

    • 1. The Top 5 Ecommerce Tests You Should Run Right Now To Get Ready for a Huge Christmas 2013! Chris Goward Founder & CEO @chrisgoward Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Ryan Lillis Strategic Optimization Consultant @optimizely
    • 2. Meet Ryan • Strategic Optimization Consultant at Optimizely • Previously at Test & Target ryan.lillis@optimizely. com • He has advised all types of business from Fortune 100 to small start ups Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 3. We make sophisticated website optimization easy. • Over 5,500 customers in all verticals • Dedicated technical support and strategic consulting E-commerce resources this month: www.optimizely.com/ecommerce-ab-testing Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 4. Meet Chris Goward • Developed WiderFunnel’s processes, including the LIFT Model™ & Kaizen • Conversion rate lift of 10% to 750% for every multi-test client • In demand as a speaker globally Chris Goward Founder & CEO WiderFunnel @chrisgoward • New book by Wiley: “You Should Test That!” Get a free chapter at: YouShouldTestThat.com Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 5. We partner with our clients to dramatically lift their profit with marketing optimization • Strategy, design, copywriting & testing • Every client has seen 10% to 700%+ lift More free tips at www.WiderFunnel.com/Blog Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 6. 5 Areas to Test Right Now But first, some context... Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 7. Persuasional Informational Transactional Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Landing Pages Interior Pages Conversion Pages
    • 8. Test #1 – Your Landing Pages The best value proposition test point. Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 9. Situation Competitive search keywords “Human Growth Hormone” Competitors focused on product purity Shoppers worried about product efficacy & FUD The Goal More e-commerce revenue Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 10. Which Landing Page Won? A Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com B
    • 11. Controlled Test Result % 49 Sales Lift Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 12. The POPs, PODs and POIs Value Proposition Framework Your Points of Difference (PODs) Your Points of Parity (POPs) Prospect’s Desires Competitor’s Features Your Features Your Point of Irrelevance (POIs) Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 13. Test #2 – Your Home Page The most over-scrutinized, under-optimized page. Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 14. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 15. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 16. Rotating messages are a Distraction Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 17. Persuasional Informational Transactional Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Landing Pages Interior Pages Conversion Pages
    • 18. Test #3 – Your Category Pages The most over-looked pages. Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 19. Situation Industry-leading website Stagnant conversion rate We identified the category pages as a priority Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 20. Which Category Page Won? A Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com B
    • 21. Controlled Test Result % 16.1 Sales Lift Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 22. Test #4 – Your Product Detail Pages The decision-point. Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 23. Background Solid brand awareness Disappointing conversion rate Google told them to work with WiderFunnel Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 24. Knowing what to test: Using the LIFT Model™ Relevance Clarity TM Urgency Distraction Anxiety (Note: For more, search “WiderFunnel Lift”) Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 25. Value Proposition: “Free Shipping” may be more compelling? Distraction: Show All Categories opens a new page Relevance: Scrolling products take most prominent position Clarity: Design does not imply sale price Clarity: Blue text is confused with links Distraction: Shipping link opens new page in new tab. Distraction: Reviews are more prominent than features. Distraction: Cross-selling more prominent than features. Clarity: Features included in Description tab at bottom. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Clarity: Shipping tab does not include shipping price.
    • 26. Develop Test Hypotheses WEAKNESS STRENGTH Relevance: Scrolling products take most prominent position Hypothesis: Moving product reco box below the fold Clarity: Design does not imply sale price Hypothesis: Redesigning CTAs to emphasize sale price Distraction: Reviews are more prominent than features. Hypothesis: Increasing prominence of product features Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 27. Which Product Page Template Won? A Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com B
    • 28. Controlled Test Result Why? – 16% Sales Lift! Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 29. Persuasional Informational Transactional Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Landing Pages Interior Pages Conversion Pages
    • 30. Test #5 – Your PCTAs The site-wide checkout entry-point Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 31. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 32. Over-emphasis on security creates anxiety Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 33. Does this create trust? Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 34. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 35. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 36. How do you prioritize? It’s as easy as PIE Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 37. The PIE™ Prioritization Framework 1. Potential 2. Importance 3. Ease Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 38. The PIE™ Prioritization Framework Web Analytics 1. Potential Voice of Customer 2. Importance Traffic Volume 3. Ease Technical “Political” Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Cost
    • 39. PIE Prioritization Test # Test Type Potential Importance Ease Rating 1.1 Landing Page Template 10 10 10 10 2.1 Home A/B Cluster 10 10 9 9.3 2.2 Home Isolation 1 8 10 9 9.0 3.1 Category Template A/B Cluster 10 9 7 8.7 3.2 Category Isolation 1 8 9 8 8.3 3.3 Category Isolation 2 8 9 8 8.3 4.1 PCTA Isolation 1 6 10 8 8.0 Product Detail Template A/B Cluster 10 10 4 8.0 Shopping Cart Isolation 1-3 8 9 6 7.7 Product Detail Isolation 8 10 5 7.7 Site-wide elements 6 7 9 7.3 Shopping Cart A/B Cluster 9 9 3 7.0 Blog Template PCTA 8 2 7 5.7 5 6.1-3 7.1 8 8.1 9 Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 40. Ask the Right Questions. Don’t Worry About the Right Answers. 5 more A/B tests to run today Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 41. The Right Questions • DON’T ASK: “What are the variations we are testing?” • ASK: “What question are we trying to answer?” • Conceptual Validation – define the broad question trying to be answered, and determine the simplest and easiest way to validate that concept. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 42. Test #1 – Thematic vs. Specific What type of images perform better? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 43. Test #1 – Specific Variation 1: Image One Variation 2: Image Two buy one, get one 50% off kids’ shoes, plus deals on clothing and more Girls’ shoes | boys’ shoes | clothing | uniforms | backpacks Hypothesis: The second image will outperform the first. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 44. Test #1 –Themes Image Theme Test Hypothesis: Product images will outperform lifestyle images. Variation 1: Models & Products Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com Variation 2: Products Only
    • 45. Value of Themes Image themes allow you to stretch your insights and test intelligently. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 46. DON’T ASK Will image A outperform image B? DO ASK How does this type of imagery compare to that type of imagery? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 47. Test #2 – No Design vs. Design Is simple better? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 48. Test # 2– Designer Test Variation 1: Simple Breadcrumb Variation 2: Stylized Breadcrumb Home > Shop iPad > iPad Accessories > Headphones Hypothesis The second breadcrumb with graphical images will allow users to easily navigate the site, resulting in a conversion rate increase. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 49. Test # 2– No Designer Test Variation 1: Simple Breadcrumb Home > Shop iPad > iPad Accessories > Headphones Variation 2: Prominent Breadcrumb Home > Shop iPad > iPad Accessories > Headphones Hypothesis The prominent breadcrumb will be more easily noticed and allow users to more easily navigate the site, resulting in a conversion rate increase. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 50. Value of No Design Test No Design Tests… • Utilize fewer resources • Take minutes to set up Depending on the results, design resources can be most effectively utilized in a follow-up test. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 51. DON’T ASK Will style outperform simplicity? DO ASK How much does prominence affect performance? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 52. Test #3 – No IT vs. IT How much technical involvement is necessary? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 53. Test # 3 – No IT vs. IT Variation 1: Single, Longpage Checkout Variation 2: Multi-page, Checkout Hypothesis: A multi-page checkout with fewer fields per page will drive a higher conversion rate. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 54. Test # 3 – No IT vs. IT Variation 1: Single, Longpage Checkout Variation 2: Collapsed sections, on Single page Next 2S hipping 3 Options 4 Payment Hypothesis: Users are overwhelmed and a checkout funnel that exposes fewer fields initially will drive a higher conversion rate. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 55. Value of No IT Test No IT Tests… • Can be set up in minutes or days vs. months or years, yes, years. Remember: You don’t always have to modify your backend content systems to “fake it” for the purposes of a test. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 56. DON’T ASK How can I change the backend to support this test? DO ASK Can I test this concept without changing the backend? Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 57. Is conceptual validation perfect? No. But... Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 58. Value of Conceptual Validation Conceptual validation allows you to.. • Prioritize your team’s resources • Test quickly • Run intelligent tests Over the long run, this approach is sure to generate a better website tomorrow than you have today. Tweet this: @chrisgoward @optimizely #ecommerce © 2007-2013 WiderFunnel Marketing Inc. | www.widerfunnel.com
    • 59. Testing Timeline: Countdown to the Holidays August – September September – • 2 months of simple, October conceptual testing. October – November • 1 -2 months of • Test setup should be detailed quick, overlapping. development/design • work. • Most tests should run for only two • Prep for launching • weeks. more complex tests of previously Tweet this: @chrisgoward @optimizely #ecommerce concepts. validated ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. | Final testing push to the holidays. Test to confirm what you discovered– potentially prior to a code freeze.
    • 60. Questions? Tweet this webinar: @chrisgoward @optimizely #ecommerce Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |
    • 61. Thank you! Tweet this: @chrisgoward @optimizely #ecommerce ©© 2007-2013 WiderFunnel Marketing Inc. www.widerfunnel.com 2007-2013 WiderFunnel Marketing Inc. |

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