Optimizing Your Optimization Strategy

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Kyle Rush, Head of Optimization at Optimizely
Benn Stancil, Co-Founder and Chief Analyst at Mode

In this session Kyle Rush, Head of Optimization at Optimizely, and Benn Stancil, Co-Founder and Chief Analyst at Mode, discuss how to develop a strategy to get the most out of your test results.

Kyle has conducted hundreds of experiments on web properties like Obama for America, Mozilla, and Optimizely, while Benn's expertise is drawn from experiences at Yammer, Microsoft, and data analysis in other fields. This combined knowledge serve as the basis for this session's discussion, which includes micro and macro strategy, what can be learned from experiment results, and suggestions for what you should test.

Published in: Marketing
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