Getting Started with                           1.3.2012                        Happy New Year!Friday, January 4, 13
The Value of A/B Testing     ➡ Make data-driven decisions     ➡ Validate your hypothesis     ➡ Create the best user experi...
Friday, January 4, 13
The Story of Optimizely                           Media                           ButtonFriday, January 4, 13
Demo Agenda     ‣ We’ll cover:            ‣ Using the editor                   ‣ Creating tests                   ‣ Settin...
Let’s Dive In     ➡ Quick Poll     ➡ Have you built an experiment with Optimizely?                        ?Friday, January...
Straight to the visual editor     ➡ Using the WYSIWYG editor            ‣ Dashboard            ‣ Text            ‣ Image c...
Moving on to goals     ➡ Track how your tests affect conversions            ‣ Engagement            ‣ Click            ‣ P...
Targeting Features     ➡ Involve specific pages/visitors in tests            ‣ URL            ‣ Location            ‣ Brow...
Allocate different traffic size     ➡ Traffic allocation feature            ‣ Test a percentage of visitors            ‣ P...
Implementation     ➡ A single line of code            ‣ Copy and paste into your <head> tag            ‣ Set it and forget...
Results Page     ➡ Reporting dashboard            ‣ See how your variations performed            ‣ We’ll show you which on...
Testing Strategy and Best PracticesFriday, January 4, 13
1. Treat website testing and optimization     like a science: define a clear hypothesisFriday, January 4, 13
2. Test low hanging fruit first – copy,     imagery, formsFriday, January 4, 13
3. Don’t be afraid to take chances.Friday, January 4, 13
4. Talk with your team, help them     understand the value of testing                                            Let’s tes...
5. Always be testingFriday, January 4, 13
Q&AFriday, January 4, 13
Explore, converse, and test            ‣ Case Studies, interviews, best practices,              thought leadership @ blog....
Happy Testing!Friday, January 4, 13
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Getting Started with Optimizely

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Transcript of "Getting Started with Optimizely"

  1. 1. Getting Started with 1.3.2012 Happy New Year!Friday, January 4, 13
  2. 2. The Value of A/B Testing ➡ Make data-driven decisions ➡ Validate your hypothesis ➡ Create the best user experience possible ➡ Turn clicks into customers Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKSFriday, January 4, 13
  3. 3. Friday, January 4, 13
  4. 4. The Story of Optimizely Media ButtonFriday, January 4, 13
  5. 5. Demo Agenda ‣ We’ll cover: ‣ Using the editor ‣ Creating tests ‣ Setting up goals ‣ Targeting and traffic allocation ‣ Implementing Optimizely ‣ Testing strategy ‣ Q&AFriday, January 4, 13
  6. 6. Let’s Dive In ➡ Quick Poll ➡ Have you built an experiment with Optimizely? ?Friday, January 4, 13
  7. 7. Straight to the visual editor ➡ Using the WYSIWYG editor ‣ Dashboard ‣ Text ‣ Image changes ‣ Rearrange or MoveFriday, January 4, 13
  8. 8. Moving on to goals ➡ Track how your tests affect conversions ‣ Engagement ‣ Click ‣ Page view ‣ CustomFriday, January 4, 13
  9. 9. Targeting Features ➡ Involve specific pages/visitors in tests ‣ URL ‣ Location ‣ Browser Version A ‣ New/returning ‣ Cookies Version BFriday, January 4, 13
  10. 10. Allocate different traffic size ➡ Traffic allocation feature ‣ Test a percentage of visitors ‣ Push 100% of traffic to winning variationsFriday, January 4, 13
  11. 11. Implementation ➡ A single line of code ‣ Copy and paste into your <head> tag ‣ Set it and forget it ‣ Single line of JavaScript unique to your account ‣ Hosted by global networkFriday, January 4, 13
  12. 12. Results Page ➡ Reporting dashboard ‣ See how your variations performed ‣ We’ll show you which one is statistically significantFriday, January 4, 13
  13. 13. Testing Strategy and Best PracticesFriday, January 4, 13
  14. 14. 1. Treat website testing and optimization like a science: define a clear hypothesisFriday, January 4, 13
  15. 15. 2. Test low hanging fruit first – copy, imagery, formsFriday, January 4, 13
  16. 16. 3. Don’t be afraid to take chances.Friday, January 4, 13
  17. 17. 4. Talk with your team, help them understand the value of testing Let’s test it I think this will increase revenue. and find out! A/B test in Groovy! g.Friday, January 4, 13
  18. 18. 5. Always be testingFriday, January 4, 13
  19. 19. Q&AFriday, January 4, 13
  20. 20. Explore, converse, and test ‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com ‣ Converse with us, be our favorite @Optimizely ‣ Read and educate yourself @ support.optimizely.com ‣ Feel free to reach out to Shanann, shanann@optimizely.com with any questionsFriday, January 4, 13
  21. 21. Happy Testing!Friday, January 4, 13
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