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How to optimize your website with Analytics and A/B Testing [Webinar by Optimizely & AT Internet]
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How to optimize your website with Analytics and A/B Testing [Webinar by Optimizely & AT Internet]

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When combined with digital analytics, A/B testing offers access to a vast world of enriched data. And now you can get there in just a few clicks.

In this free webinar, we’ll examine how AT Internet’s “one-click” integration with Optimizely can bring you new insights and opportunities for stronger web performance. Guided by our experts, you’ll learn best practices for pairing A/B tests with analytics and how to get the most from Optimizely within your AT Internet interface.

The presentations answers the following questions:

- Why should I do A/B testing?
- What is the benefit of coupling analytics and A/B testing?
- How does the one-click integration between Optimizely and AT Internet work?
- How do I implement the integration?

Find more information about the two providers here:

https://www.optimizely.com/

http://www.atinternet.com/

https://help.optimizely.com/hc/en-us/articles/200131549-Integrating-Optimizely-with-AT-Internet-Analytics

Published in: Marketing, Technology, Business

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Transcript

  • 1. Thursday, May 22nd &
  • 2. Introductions A/B Testing? Optimization tips Live Demo One-Click integration with AT Internet Examples & Applications Final remarks
  • 3. Introductions
  • 4. Introductions : Optimizely Fabian Liebig Marketing Manager @Optimizely since June 2013 fabian@optimizely.com @FabianLiebig
  • 5. Dan Pete 2006: