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Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
Education, training and career development in online analytics
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Education, training and career development in online analytics

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  • 1. Education, trainingandcareerdevelopmentin online analytics
    Web Analytics Wednesday
    Bratislava, Slovakia
    30 June, 2010
  • 2. Jiří Brázda
    Optimics founder
    5 yrs of practitioner / consultant experience
    Web Analytics AssociationRegionalManagerforCEE
    Web Analytics Wednesday CZ & SK organizer
    Tools: Omniture SiteCatalyst, UnicaNetInsight, Yahoo Web Analytics, Google Analytics
    Education, training and career development in online analytics
    2
  • 3. (Online) analytics is going to yield highly demanded and valued jobs in CEE
    3
    Education, training and career development in online analytics
  • 4. Tip oftheicebergin Czech Republic
    All major telco operators have at least one dedicated FTE web analystusingadvanced analytics tools:
    Telefónica O2 + Google Analytics
    T-Mobile + Webtrends
    Vodafone + Omniture
    Education, training and career development in online analytics
    4
  • 5. web analytics continues to grow
    Education, training and career development in online analytics
    5
    While SEO has hit its value ceiling
  • 6. Companies are shifting their web analytics budgets from technology to people
    Education, training and career development in online analytics
    6
    Source: http://econsultancy.com/reports/online-measurement-and-strategy-report
  • 7. Demand for analystsis steadily high(6% of all job postings are open for analysts)
    Education, training and career development in online analytics
    7
  • 8. Education, training and career development in online analytics
    8
    But we need more analysts actually use analytics…
    … and do optimization
  • 9. Same here
    Okay, I’m sold
    Education, training and career development in online analytics
    9
    So how can I break into web analytics?
  • 10. Choose who you want to be > there are 3 types of web analytics jobs
    Education, training and career development in online analytics
    10
  • 11. 1) Implementation developers
    These guys focus primarily on all things technical such as tweaking data collection javascripts = they should be your best friends
    Education, training and career development in online analytics
    11
  • 12. 2) Reporting monkeys
    Reporting monkeys work hard reporting interface of their (analytics) tool to make sure empty report gaps are filled on time but somebody forgot to tell them reporting could/should be automated
    Education, training and career development in online analytics
    12
  • 13. 3) Analysts
    Any optimization efforts require to be led by change agents and analysts have privilege to be the first to see opportunity
    Education, training and career development in online analytics
    13
    Source: http://www.multichannelmetrics.com/
  • 14. And when you become veteran web analyst please move over here:
    Education, training and career development in online analytics
    14
    Or here: http://online-behavior.com/analytics/web-analyst-career-522
  • 15. Start reading
    Education, training and career development in online analytics
    15
    (mindyou, this is not going to be a comprehesive list of 101 things to readbutrather just a carefulselectionofthecriticalfewthatshouldgetyoustarted)
  • 16. AvinashKaushik
    This guy has done more than anybody else to bring web analytics to the masses. His blog http://www.kaushik.net/avinash/and his book Web Analytics: An Hour a Day are good starting points
    Education, training and career development in online analytics
    16
  • 17. There are more blogs, of course
    These focus on detailed how-to articles:
    Adam Greco – become Omniture experthttp://www.the-omni-man.com/
    Justin Cutroni– become Google Analytics experthttp://cutroni.com/blog/
    Jim Novo – learn about customer value and other things badly missing in traditional web analyticshttp://blog.jimnovo.com/
    And millions more, look for blogrolls above
    Education, training and career development in online analytics
    17
  • 18. Get yourself some education
    Education, training and career development in online analytics
    18
  • 19. There are 100% online courses
    University of British Columbia Award of Achievement in Web Analytics
    Delivered in collaboration with WAA
    http://www.tech.ubc.ca/webanalytics/
    MarketMotive’s online course
    Led by AvinashKaushik
    http://www.marketmotive.com/
    Education, training and career development in online analytics
    19
  • 20. Get hands-on experience
    Education, training and career development in online analytics
    20
  • 21. Work on non-profit projects
    Analysis Exchange
    Connecting experienced mentors and students willing to work on small-scale projects
    Designed by Web Analytics Demystified
    http://bit.ly/analysis-exchange
    Web Analytics Without Borders
    Long-term partnership between Web Analytics Association and Save the children
    Open to WAA members only
    Education, training and career development in online analytics
    21
  • 22. Join the associationand start networking
    Education, training and career development in online analytics
    22
  • 23. Web Analytics Association
    Certification, education,research, standards
    regular webcasts
    science journals
    eventdiscounts
    networking opportunities
    and more
    www.webanalyticsassociation.org
    Education, training and career development in online analytics
    23
    Central and Eastern Europe and other emerging markets get 50% discount on membership fee!
  • 24. Meetyourpeers
    Web Analytics Wednesday is a bestopportunity to meetnewpeople, shareknowledgeandexchangeexperience
    There are also many analytics conferences:
    Education, training and career development in online analytics
    24
  • 25. Finalpieceofadvice: followmetwitter.com/jiribrazda:-)
    jiri.brazda@optimics.cz
    (+420) 602 345 620

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