Optime Services Portfolio!

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  • Optime Consulting is committed to develop capabilities in the following six areas: High technology market and business best practices Internet and web based technologies to service marketing needs in a global perspective Channel and partner distribution management Multimedia information accelerationWorld class events and conventions deployment Integration with cloud computing initiatives and third party products and services In short term, Optime Consulting will focus in the improvement and development of marketing products and services that will endorse it’s tailored automated-solutions and brand name in the marketplace.
  • Our automated solution is designed with a clear understanding of your audience. We have total knowledge of channels and their business models. From SMB to Corporate markets, we know how to address the right strategy to motivate and recognize sales, specialization and influence winning-behaviors.
  • optimebelieves the foundation of channel loyalty is in building sustainable relationships with channel partners. It’s essential to increase profits, build stronger brands and improve end-customer satisfaction.
  • Motivate the registration of existing business opportunities, obtain forecast visibility and influence the closing process with valuable offers. This module can be integrated into your CRM system to accelerate the closing of sales cycles while simplifying business decisions.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This slide was taken and adapted from the Optime portfolio presentation.
  • This is the phase in which we will discuss and gather critical information to build the strategy and principals of the Incentive Program.
  • This is the phase in which we will discuss and gather critical information to build the strategy and principals of the Incentive Program.
  • We manage your program launch with the combination of a powerful online, viral and printed communication strategy full of creativity and the most dynamic and fun event experience that will encourage your channel to register and get all the benefits of being recognized and rewarded for their commitment to the brand.
  • eMix&Match™ is our Integrated Measurable Demand Generation Platform. As you can see in the diagram we have :The FRONT-END that covers the automated online system, We also have the capability to develop the integration module in order to work seamlessly with third-party management companies and provide you and your partners funds availability in real time.The BACK-END represented by our personalized One-to-One Marketing Services that will make difference in supporting the success of the solution.DASHBOARD eMix&Match™ will provide you with an automated and concise dashboard view of the current situation that will give you the power to measure co-op funds & marketing initiatives indicators in real time facilitating data analysis, budget forecasting & business decision-making Increase Partners commitment and engagement by providing easy-to-use marketing campaigns & funds management with real-time dashboard performance and the most user-friendly tool !
  • An Extension of your TeamYou will have the opportunity to plan and execute marketing activities supported by the consulting services of a team of committed professionals with over 10 years of proven marketing experience in the industry.Planning Marketing Strategies in real timeGet the most out of your marketing funds through the execution of Citrix pre-approved demand generation programs.Optimization of the execution process time and management of marketing activities. Integrated services including email-blast, landing page development and management, telemarketing and more.Performance DashboardMeasure the performance and results of your marketing activities.Track leads in real time for the generation of new business opportunities.Obtain reports and statistical charts to facilitate data analysis with just one click.Optimization of Resources and TimeReal-time integration with your marketing funds allows you to execute your demand generation programs in a seamless check-out process.Automated Customization of TemplatesMulti-language templates stored in the repository can be easily customized and downloaded for immediate use.ConfidentialityNon-disclosure of databases uploaded into the system for the execution of a marketing initiative.Absolut confidentiality of the prospective leads generated in every demand generation activity executed through the platform.
  • eMix&Match™ provides you with a comprehensive, integrated platform system to plan, select, execute and track your prospects in just minutes. Get in touch with your leads through the right mix of online & printing solutions and match the services you need to give your internal and external sales forces the power to boost sales and provide an important return on investment. Automatically score and profile each lead. Deliver only qualified prospects to sales. Show marketing results and drive more revenue.Analyze prospect behaviors and take the right approacheMix&Match™ offers you different marketing packages to build and customize your demand generation programs according to your available marketing funds.  You can GENERATE DEMAND through: Direct Marketing CampaignsElectronic and printedEvents Electronic and printed invitationsDecoration kitsEvent preparation and executionFollow-up Lead prequalificationAdvertising Electronic and printed
  • eMix&Match™ provides you with a comprehensive, integrated platform system to plan, select, execute and track your prospects in just minutes. Get in touch with your leads through the right mix of online & printing solutions and match the services you need to give your internal and external sales forces the power to boost sales and provide an important return on investment.
  • We will identify opportunities to add innovative social components to your current marketing initiatives increasing business opportunities and improving your two-way communication with your clients and prospects.
  • We will identify opportunities to add innovative social components to your current marketing initiatives increasing business opportunities and improving your two-way communication with your clients and prospects.
  • CAMPAIGN STRATEGYWhen you apply best practices to the demand creation process, you’ll drive more leads than your less sophisticated peers. We plan and implement online marketing programs that attract more of the right prospects and optimize the leads passed to sales.Strategic PlanningTarget DefinitionMessage DevelopmentCall to Action DefinitionFulfillment MEDIA ANALYSIS & DEVELOPMENTThe most effective way to engage your prospects is to teach, not sell.  We use integrated online tactics to help you leverage your thought leadership as a means of gaining insight into – and delivering – what your prospects need.Online & Printed CampaignsWebinars ( outlook agenda + reminder )SMS Marketing Web banners & hot spotsSmartCalls™ - TelemarketingFace to face eventsLAUNCH + LEADS CONVERSIONConversion isn’t just about developing raw leads into qualified leads and dumping the ones you can’t qualify immediately. Nurturing leads who might be ready to buy later is an equally important part of an effective strategy. We’re experts at using the tools and processes you need to do it right.Marketing Automation Segmentation Lead Scoring Lead Nurturing Metrics and Analysis
  • CAMPAIGN STRATEGYGoals & ObjectivesStrategic planning is the process by which an organization envisions its future and develops strategies, goals, objectives and action plans to achieve that future.A strategic marketing plan helps organizations apply a methodical, data-driven approach to online marketing activities to ensure they are reaching the right people at the right time. It keeps resources focused on the initiatives most likely to succeed and reduces wasted time and budget. TARGET DEFINITIONTarget definition is the process of uncovering the key attributes of your most valuable audience to help focus your marketing efforts on engaging high-potential prospects. REGION & LANGUAGE DEFINITIONMESSAGE DEVELOPMENTMessage development is the process of determining the solutions, market differentiators, topics, presenters, tone, layout and other communications elements that will engage your most valuable prospects and drive them into actions and sales conversations.Creating powerful and compelling messaging has never been more important, as it creates a bridge between a top-of-mind (Principal) issue and your company.Relevant messaging reaches your audience and calm their fears and anxieties with credible offerings that pair value (your thought leadership content) with fulfillment (in the form of your offering). Effective calls to action convert them to deeper levels of engagement.
  • SOCIAL MEDIASocial media refers to technology-enabled forms of media that allow users to engage in the sharing of information and opinions. Social media is characterized by interactivity—it is not a push of information from marketer to prospect, but a conversation that takes place at the convenience of the user.This may include online forums, communities and social networks; rich media events; blogs; podcasts; syndicated content via RSS; and more.Social media is most effective as a compliment to an integrated online marketing campaign. It can be a powerful tool to learn more about prospects and customers, build a brand and generate interest that can lead to deeper engagement.
  • MARKETING AUTOMATIONIs the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing automation is an integral component of customer relationship management (CRM). Marketing automation software enables marketers to launch customized online campaigns based on prospect behavior and demographics. This means they can target the right prospects at the right time, leveraging “digital body language” to reach prospects who have shown they are ready and able to buy, and nurture those who aren’t.Marketers who have invested in this technology too often are only using it for a fraction of what it can really do.1In order to increase leads, sales conversations and other specific metrics by which they may be measured, marketers must be able to create scalable, repeatable, measurable programs to reach their target audience.Software Automation brings sales and marketing activities together to improve lead generation and qualification. With Genius, Marketers can initiate powerful email marketing and marketing automation campaigns that deliver instant email open and website visit results directly to Sales, so Sales can quickly prioritize lead follow-up, calling on the most interested prospects firstSEGMENTATIONSpray and pray" e-mail communications are not the way to reach your target prospects. Segmenting your audience into groups based on key attributes such as industry vertical, geography and/or specific behavior allows you to target the right people at the right time with a resonant message.As MarketingProfs notes, "Even wide segmentation slices can greatly simplify the e-mail marketing message challenge, and boost performance."1Segmentation goes hand in hand with lead scoring and message development exercises to help you understand which prospects are most likely to convert—and target them with resonant messaging.Segmentation as part of a messaging and communications strategy can help you:Reduce wasted effort and list fatigue Shorten the buying cycle Improve ROI on demand generation campaigns LEAD SCORINGLead scoring is a process designed to determine the best prospects for immediate sales engagement. By applying specific values to key profile and behavior attributes of prospects—attributes that are agreed upon by both marketing and sales teams—marketers can determine which prospects are more likely to engage in a sales conversation. One survey found that total revenue increased by 30%, revenue per deal increased by 17% and close ratio increased by 30% in organizations that use lead scoring.1Lead scoring can:Align sales and marketing Guide the sales team in prioritizing their follow-up plan Accelerate movement through the sales pipeline Help marketers measure the effectiveness of communications and promotion surrounding a campaign in order to make continuous improvements LEAD NURTURINGLead nurturing is the process of building a relationship by conducting an informative dialog that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing – and of ensuring a clean hand-off to sales at the right time.(Of course, part of the nurturing process for a lead who doesn’t have authority should include getting in touch with the decision maker who does.)Research from Forrester, CSO Insights, Brian Carroll – as well as Marketo’s own research –demonstrates the ROI of lead nurturing. In particular, companies that excel at lead nurturing:Decrease the percent of marketing-generated leads that are ignored by sales (from as high as 80% to as low as 25%). Raise win rates on marketing-generated leads (7% points higher) and reduce “no decisions” (6% lower). Have more sales representatives that make quota (9% higher) and a shorter ramp up time for new reps (10% decrease). Additionally, anecdotal evidence suggests that prospects who are nurtured buy
  • Text messaging services are used by thousands of businesses across America and around the world. Each product has a number of unique features that make it suitable for varying business needs, from SMS marketing to staff communication, but the essentials are always the same: deliver the message with a low cost. This is a very innovative way to connect with the people that matter to your organization.Globally, there will soon be over 2 billion people that own cell phones, over 200 million in the U.S.  Is your business ready to communicate to this market via text messaging? Mobile SMS  Marketing is a direct, personal, and effective marketing medium, producing unparalleled exposure to your products and services.To help businesses, large and small, to reach out to this huge market, Expedite is proud to announce its web-based SMS text messaging It’s that easy!  You can use SMS to send any promotional text sms marketing message, such as sms coupons, reminders, product specials, and emergency alerts.Among others !SMS mobile marketing for retail is the one market many retail businesses aren’t exploring enough. You can increase sales dramatically with retail mobile marketing. It’s not difficult to do, and Text Marketing Online can set you up with the right SMS mobile marketing for retail & sales to not only increase sales, but also build buyer loyalty and find new customers. How does it work? Consumers do have plenty of options when it comes to retail, so what SMS mobile marketing for retail stores does, whether you’re a major company or a small local one, is simply give you a new way of promotion things like sales, build specific subscriber lists for different products on sale, and do it all quickly and efficiently. You can offer special in-store sales, for example, where your displays offer an extra 10-20 percent off a regular price if the buyers text to a special keyword. This is quite important, because you’ll be creating a larger buyer list for your company. It’s possible you can outsell competition simply by building unique subscriber list in this fashion. If they can save money with you, consumers will welcome your special text sale offers. Speed is also a crucial factor. With these special sales going on, you can make sure your “best” buyers are kept informed. Where it used to take an expensive direct mail letter sent out weekly or monthly, which is all too often ignored, you can now directly contact buyers. More than 90% of cell phone users do read their texts, while a much smaller number actually read every email or letter sent to them. There are countless other possibilities for retail chains to offer special sales and make more money. You can send weekly offers of free shipping or other free stuff if they buy from you online. You can keep buyers informed of specific sales they might be interested in. With limitless subscriber lists, you can cut down on mass marketing to everyone, and focus every offer to the most specific buyers. Consumers like both choices and good deals. Promotional retail text messaging from Text Marketing Online is the best method to offer unique choices and special sales to every kind of consumer who buys from you and has a cell phone. Whether you offer special online store offers like free shipping, or make free giveaways to keep your best and most loyal customers happy, Text Marketing Online can make it happen. Example:     "Show this text to a store employee up until 2-27-09, and receive 20% off any purchase over $100!"
  • Optime Services Portfolio!

    1. 1. Company Profile & Services PortfolioMarketing Consulting Services April 2012 | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    2. 2. A leading high tech marketing consulting groupoptime is a fast-growing, privately held marketingconsulting group with offices in US, Brazil, Mexico,Colombia and Venezuela.Since 1998 our team has delivered to our fortune 500& Fortune 1000 customers, unique, competitive, andspecialized marketing strategies combined with themost effective web-based automated system solutionsthat have given them the power to be one step aheadof their competition.
    3. 3. Our mission & visionOUR MISSIONWE EXCEED THE EXPECTATIONS OF OUR CLIENTS, NO MATTER WHAT!Our mission is to exceed the expectations of our clients through resultsgenerated by the solutions strategies that we design and implement to makeeach one of our projects successful.OUR VISIONCREATIVE MARKETING IN PERMANENT INNOVATIONOur vision is to experience the sheer joy of creativity and innovation in thetechnology arena for the benefit and success of our clients, through the uniquecommunication of the proposition and values they offer to the market place.
    4. 4. Our philosophyWe INNOVATE with TechnologyOur technology team is in charge of maintaining our solid and up to date ITinfrastructure to provide our clients the PEACE OF MIND to have all their customizedweb applications and systems up and running with our state-of-the-art 24/7 hostingservices.We CREATE with ImaginationOur creative team is in charge of designing and developing eye-catching and innovativeideas that effectively capture the interest of the target market.We AUTOMATE with KnowledgeOur development team is in charge of programming tailored web sites and applicationsthat automate and seamlessly integrate any marketing activity, or core business processneeded to effectively measure and control the results expected.We LIVE with PassionOur passion, to create the most successful results drives us to enjoy and share ourdelight for what we do!
    5. 5. Our value proposition to our clients• Our knowledge of their technology, philosophy, team and culture• Our tailored marketing consulting services & automated system solutions• Our potential to grow on demand, based on your expectations• Our committed optime team always ready to deliver for you• Since 1998 the extension of your marketing team
    6. 6. Our commitment today for the futureWe defined ourselves as a marketing knowledge based company that continuouslyprovide state of the art automated solutions to help top performers to compete in acomplex and ever evolving market.We are committed to develop capabilities in the following six areas: 1. High technology market and business best practices 2. Internet and web based technologies to service marketing needs in a global perspective 3. Channel and partner distribution management 4. Multimedia information acceleration 5. World class events and conventions deployment 6. Integration with cloud computing initiatives and third party products and services
    7. 7. Our active clients | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    8. 8. Our locations and international business partnersOPTIME USA - OFFICE2225 North Commerce, Pkwy Suite4,5,&6, Weston FL 33326Master 954-2177085OPTIME LAC OFFICESBRAZILRua Pedro de Toledo, 130 cj. 64CEP 04039-000 V. Clementino SPSao PauloMaster 55-11-30705205COLOMBIA STRATEGIC ALLIANCES •Argentina •EcuadorCalle 85 # 19ª -25 Oficina 302B,Bogota Colombia •Brazil •PeruMaster 57-1-2572238 •Colombia •Caribbean & Central AmericaMaster USA 57-1-4895899 •Chile •USA & Canada •Bolivia •SpainMEXICOPaseo de la Reforma No. 265, INTERNATIONAL BUSINESS PARTNERpiso 12, Colonia Cuauhtémoc, CALL CENTERDelegación Cuauhtémoc. C.P. Coro de Colombia Call Center - Bogota, Colombia06500, MEXICO, D.F. ASK! Brazil Call Center- Sao Paulo, BrazilMaster 52-55-501-71036 PRINTING COMPANYVENEZUELA CARGRAPHICS – BrazilAv.Las Delicias, centro comercial La CARGRAPHICS – MexicoFloresta, local 17, Maracay CARGRAPHICS – ColombiaEstado Miranda CARGRAPHICS – SpainMaster 58-243-241-7475 Carvajal Multinational CompanySPAINMadrid, Spain | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    9. 9. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform Programs | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    10. 10. Solutions&Services Portfolio Tailored DistributedChannel Marketing Automation MarketingLoyalty A la Carte On-demand PlatformPrograms VALUE, RECOGNIZE, AND REWARD YOUR BUSINESS PARTNERS AS WELL AS THEIR SALES TEAM AND TECHNICIANS FOR THEIR BEHAVIORS AND SALES, WITH MINIMAL ADMINISTRATIVE EFFORT AND WITHOUT LOSS OF PRODUCTIVITY. In construction | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    11. 11. TailoredChannelLoyalty Our end-to-end solutionPrograms Our TAILORED AUTOMATED loyalty programs are combined with CRM INTEGRATION, a complete launch COMMUNICATION STRATEGY, concierge SUPPORT SERVICES and the TRENDIEST PRIZES delivered door to door to any country in Latin America, US & Canada. CHANGING BEHAVIORS WHILE RECOGNIZING THE PEOPLE WHO DRIVE YOUR BUSINESS
    12. 12. TailoredChannelLoyalty Our end-to-end solutionPrograms | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    13. 13. TailoredChannelLoyalty Our approachPrograms Is designed to expand your REACH into three key drivers of sales success. • STRENGTHEN RELATIONSHIPS We will help you enhance the relationship and commitment between your channel and your company by offering them a COMPLETE PHILOSOPHY OF INCENTIVES AND REWARDS, while leading them to buy and sell more of your products with consistency and pride.
    14. 14. TailoredChannelLoyalty Our approachPrograms Is designed to expand your REACH into three key drivers of sales success. • SALES COVERAGE THROUGH ONE SALES FORCE We will help you capture CHANNEL DEAL REGISTRATIONS in real time and keep your sales force informed. A complete back-end will organize client meetings and lead prospecting between your channel partners and your sales force giving them the opportunity to work as ONE to reach goals and market coverage.
    15. 15. TailoredChannelLoyalty Our approachPrograms Is designed to expand your REACH into three key drivers of sales success. • SPECIALIZATION TO REACH FASTER We will help you inspire your channel in improving their sales skills with a complete philosophy of knowledge through specialization. Our dynamic eLEARNING COURSES are designed to teach, in just a few minutes, how to effectively sell your products while increasing business opportunities and grant rewards. CLOSE SALES CYCLES FASTER, SPECIALIZATION IS THE KEY
    16. 16. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Promo & Register Accelerate WIN & WIN &WIN SALES MODULES Specialize & WIN Participe & WIN SPREAD THE NEWS&WIN BEHAVIOR MODULES | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    17. 17. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Promo & Register Accelerate &WIN WIN & WIN SALES MODULES ACCELERATE & WIN Encourages your audience to focus their sales and efforts on accelerated or key products, granting extra rewards for specific sales. Define your product acceleration strategy and automatically communicate it to program members. Influence your product sales mix and reach your goal | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    18. 18. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Promo & Register Accelerate &WIN WIN & WIN SALES MODULES PROMO & WIN Allows you to create exclusive promotions, encouraging specific product sales and quick channel initiatives that will increase results. Reach your sales quota by automating the launch and management of periodic product promotions with detailed analytics. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    19. 19. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Promo & Register Accelerate &WIN WIN & WIN SALES MODULES REGISTER & WIN Motivate the registration of existing business opportunities, obtain forecast visibility and influence the closing process with valuable offers. This module can be integrated into your CRM system to accelerate the closing of sales cycles while simplifying business decisions. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    20. 20. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Specialize & WIN Participe & WIN SPREAD THE NEWS&WIN BEHAVIOR MODULES SPECIALIZE & WIN Recognize and promote competency and knowledge by rewarding training and certifications achieved by your channel. Increase sales skills and boost capacity of discovering new business opportunities through specialization | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    21. 21. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Specialize & WIN Participe & WIN SPREAD THE NEWS&WIN BEHAVIOR MODULES PARTICIPATE & WIN Increase event participation by rewarding channel attendance and commitment. Ensure active involvement and get your message across to generate more opportunities and product/brand awareness. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    22. 22. TailoredChannelLoyalty Our expertisePrograms Optime will help you boost results and reach goals by bringing both your sales force and your channel sales teams together and beat the competition as one. Our sales and behavior modules have been built to bring the strategy to reality and automate with full visibility. Specialize & WIN Participe & WIN SPREAD THE NEWS&WIN BEHAVIOR MODULES SPREAD THE NEWS & WIN Encourage your channel to register customer success stories and bring more business opportunities to the table. A unique and rewarding strategy used to change behaviors and obtain valuable information to generate more success. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    23. 23. Tailored Channel Incentive User experience – home page quick preview Programs MULTI LANGUAGE PlatformsLIVE CHAT REAL TIMEMultilanguage POINTSConcierge Service BALANCEwith outboundCalls & Training PROMOTION SECTION Banners withFULL ACCESS dynamic linksTo Accelerator And TABS toProducts, Prize Include +Catalogs & my promotionsaccount, performance reports &OnlineTRAININGS ADVERTISING HOT Banners with directDISTRIBUTORS Access toSponsorships ACCELERATORLogo DISPLAY PRODUCTS | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    24. 24. Tailored ChannelIncentive User experience – home page quick previewPrograms ACCELERATOR PRODUCTS DYNAMIC CARROUSEL Quick search to view more valuable products ADVERTISING HOT Banners with direct Access to ACCELERATOR PRODUCTS | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    25. 25. Tailored ChannelIncentive User experience – home page quick previewPrograms ONLINE TRAININGS Dynamics training developed by Optime or provided by Customer. Optime develops integration to offer points In real time | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    26. 26. TailoredChannelLoyalty How It works ? As simple as 1,2,3 Programs SYSTEM CALCULATES PRODUCT WINPOINTS BASED ON AVAYA PRICE LIST PRODUCTS SOLD AND ASSIGNS TO COMPANY UPLOAD DISTRIBUTE GENERATE DISTRIBUTE ACTIVATION POS BY POINTS POINTS TO & SALESREPORT SALES REDEMPTION FORCEUPLOAD SALES WEEKLY PARTNER ADMIN DISTRIBUTE SALES REPS & ENGINEERS, OR MONTHLY SALES TO SALES REPS & ENGINEERS RECEIVE WINPOINTS, TO GENERATE AND GET 10% OF TOTAL DISTRIBUTED ACTIVATE & REDEEM WINPOINTS BY SALES | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    27. 27. TailoredChannelLoyalty Scope of servicesPrograms Customer PROGRAM SOFT & Care & STRATEGY & FORMAL Fulfillment DEVELOPMENT LAUNCH CONCIERGE SERVICE optime channel incentive solution blends loyalty marketing and channel incentive program best practices, enabling our clients to create true channel loyalty and brand advocacy. PROVEN ! | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    28. 28. Tailored ChannelIncentive Scope of servicesPrograms PROGRAM Customer Care SOFT & STRATEGY & & Fulfillment FORMAL LAUNCH DEVELOPMENT CONCIERGE SERVICE Three steps to understand your needs and goals, analyze the value of the points based on your prize budget to build a powerful platform that will encourage sales and behavior changes. I. PROGRAM GOALS - Formal consulting & assessment meeting with online questionnaire (2-hour meeting) II. BUDGET PRIZE MODEL – Points Calculator (Full-day meeting) III. DESIGN & DEVELOPMENT – Design & programming the web pages and functionalities approved. (Usually 45 to 60 calendar days )
    29. 29. Tailored ChannelIncentive Scope of servicesPrograms BUDGET PRIZE MODEL – Points Calculator Our finance team supported by our totally validated and well- proven prize budget model is ready to meet your expectations around quotas, partner categories, activities and funds available to deliver the most consistent and real prize budget, accommodating your company needs and finances. OUR COMMITMENT IS TO MAXIMIZE EVERY DOLLAR INVESTED WHILE INCREASING BEHAVIOR AND SALES GOALS
    30. 30. Tailored ChannelIncentive Scope of servicesPrograms PROGRAM Customer Care SOFT & STRATEGY & & Fulfillment FORMAL LAUNCH DEVELOPMENT CONCIERGE SERVICE We manage your program launch with the combination of a powerful online, viral and printed communication strategy with thematic events full of creativity. I. SOFT LAUNCH WITH SOCIAL MEDIA ( 30 days-prior to official launch ) I. Social Media Setup II. Internal launch – live webinar III. Partners Engagement & Registration ( Owners approval ) IV. Sales & Engineers Registration II. OFFICIAL LAUNCH I. Event Kick-off II. Full online- registration with Mobil devices + QR codes
    31. 31. Tailored ChannelIncentive Scope of servicesPrograms PROGRAM SOFT & Customer Care STRATEGY & FORMAL LAUNCH & Fulfillment DEVELOPMENT CONCIERGE SERVICE Our committed CUSTOMER SERVICE TEAM will take care of member needs and expectations while analyzing performance and metrics with more than 12 years of proven winning- experience! 1. Our program leaders will take care of KPI and prize budget tracking 2. Our members specialists always ready to create the best user-experience, from day by day answers to collaborative trainings in real time* 3. Live-chat (multi-language) – 8:30 to 5:30 EST ( extended hours if requested) 4. Social Media platform customer care ( Available – VIP SERVICE ) 5. SmartCalls™ Center – outbound calls 6. info@yourprogram.com * HP Virtualrooms * Citrix GotoMeeting
    32. 32. Tailored ChannelIncentive Scope of servicesPrograms PROGRAM SOFT & Customer Care STRATEGY & FORMAL LAUNCH & Fulfillment DEVELOPMENT CONCIERGE SERVICE We manage PRIZE-FULFILLMENT with the most wanted electronic gadgets, gift cards & travel destination catalogues delivered door to door to any city in the US, Canada and Latin America (15 – 30 calendar days) delivery ) 1. Dynamic quality survey sent with every delivery 2. A logistic & financial team dedicated to meet delivery deadlines & competitive prizes over the region. 3. Full visibility of delivery tracking and winner information
    33. 33. Tailored ChannelIncentive Our marketing consulting value propositionPrograms By generating true loyalty through our channel partner management approach, your company will effectively. Get more out of TOP PERFORMERS. MOVE PARTNER SALES reps to new levels of brand loyalty. GAIN NEW LEVELS of effectiveness from channel incentive program investments. DRIVE MEASURABLE growth.
    34. 34. Tailored ChannelIncentive PortfolioPrograms optime’s incentive programs are for getting extraordinary results launching a new product with a splash, doubling sales of a slow-moving product and flushing out old end-of-line stock from a distributor. We are here to PROVE it ! English, Spanish, English, Spanish, Portuguese, French Portuguese, Arabic Latin America & Canada US, Latin America, Saudi +3500 members +2600 members Avayaconnectandwin.com M o t o b e n e f i t s . c o m English, Spanish, Portuguese English, Spanish, Latin America Portuguese, French + 8000 members Latin America TBD members In construction hpgrowandwin.com aspectlinkandwin.com | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    35. 35. Tailored ChannelIncentive PortfolioPrograms optime’s incentive programs are for getting extraordinary results launching a new product with a splash, doubling sales of a slow-moving product and flushing out old end-of-line stock from a distributor. We are here to PROVE it ! Portuguese English, Spanish, Portuguese Brazil Latin America 550 members +2500 members Citrixadvisors.com O p n c l u b . c o m | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    36. 36. SUCCESS STORIESSharing our Success!• Increase partner registration in channel programs by more than 350%• Influence product price band mix from 5% to 35% in less than a year• Accomplish 100% member training in products and solutions• Boost sales of accelerated products by more than 50% expected in targeted regions Case Study Avaya Case Study HP, INTEL & Microsoft Case Study Motorola Case Study Citrix
    37. 37. Do you need to strengthenrelationships while increasing sales & winning-behaviors? You needoptime® We are prepared to prove it Contact us! | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    38. 38. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform ProgramsTHE NEW MOST INNOVATIVE, RESOURCEFUL AND USER FRIENDLY ONLINEPORTAL FOR YOUR ON-DEMAND DISTRIBUTED MARKETING ACTIVITIES.COMING SOON – INTERNAL LAUNCH FEBRUARY 2012 | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    39. 39. The facts are that you need to… DistributedMarketing Platform • Provide partners with a flexible, simplified platform for demand generation • Increase efficiency of partner lead generation efforts • Help to increase uptake of campaign materials • Help to improve the ability to track campaign performance • Help increase the visibility and tracking of MDF and co-op spend • Maintain your branding standards “through” partner marketing • Have full visibility of KPI
    40. 40. DistributedMarketing Platform emixandmatch® DM THE ONE-STOP MARKETING SOLUTION THE BEST COMBINATION OF CREATIVE MARKETING & CO-OP MANAGEMENT EXPERTISE SUPPORTED BY A PROFESSIONAL TEAM OF MARKETING SPECIALISTS. 1. Manage your Partners’ co-op marketing funds in real time 2. Plan, execute & measure results with the most successful ready to use high-impact marketing campaigns 3. Offer your partners Marketing Consulting Services through our specialized team of specialists 4. Access , upload or download your marketing assets through the most reliable and easy-to-use repository system.
    41. 41. DistributedMarketing emixandmatch® DM THE ONE-STOP MARKETING SOLUTION Platform MARKETING AUTOMATED ON-DEMAND CO-OP FUNDS CAMPAIGNS INTEGRATION (Front-end) PERSONALIZED CONCIERGE ONE-TO-ONE MARKETING CONSULTING SERVICES (Back-end)
    42. 42. DistributedMarketing emixandmatch® DM THE ONE-STOP MARKETING SOLUTION Platform OUR APPROACH TO YOUR CHANNEL . emixandmatch® DM is a powerful online program designed to help your company build brand awareness, increase business opportunities, drive sales and track results – regardless of your level of marketing experience. Our online platform is open to you 24/365 check the NEW CAMPAIGNS, the NEW SERVICES and be ready to get one step ahead of the competition | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    43. 43. DistributedMarketing emixandmatch® DM THE ONE-STOP MARKETING SOLUTION Platform OUR APPROACH TO YOUR CHANNEL . OPTIME MAKES CHANNEL MARKETING EASY. Our team of professionals with more than 12-years of experience in the technology market will contact you to hear your needs and business model to effectively offer you tailored marketing strategies that will empower your sales initiatives around a powerful and complete technology solutions portfolio. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    44. 44. DistributedMarketing Platform Our value proposition MARKETING CONSULTING SERVICES INCLUDED • You will have the opportunity to plan and execute marketing activities supported by the consulting services of a team of committed professionals with over 20 years of proven marketing experience in the industry. English, Spanish, Portuguese Latin America + 300 members
    45. 45. DistributedMarketing Platform Our value proposition PLANNING MARKETING STRATEGIES IN REAL TIME • Get the most out of your marketing funds through the execution of pre-approved demand generation programs. • Integrated services including email-blast, landing page development and management, telemarketing and more. FULL SERVICE provides you with a comprehensive, inte grated platform system to plan, select, execute and track your prospects in just minutes. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    46. 46. DistributedMarketing Platform Our value proposition PERFORMANCE DASHBOARD • Measure the performance and results of your marketing activities. • Track leads in real time for the generation of new business opportunities. • Obtain reports and statistical charts to facilitate data analysis with just one click. FULL VISIBILITY of funds invested by business units, region & marketing activities in real time ! | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    47. 47. DistributedMarketing Platform Our value proposition ACCESS TO INDUSTRY-LEADING PROVIDERS Take advantage of a network of industry-leading agencies offering a wide selection of marketing service opportunities at special discounted low-cost premium rates. All third-party services are closely monitored by our marketing professionals, following high-standards for quality assurance step- by-step professional guidance. STRATEGIC ALLIANCES USA CANADA LATIN AMERICA CARIBBEAN | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    48. 48. DistributedMarketing Platform Our value proposition . CONFIDENTIALITY • Non-disclosure of databases uploaded into the system for the execution of a marketing initiative. • Absolute confidentiality of the prospective leads generated in every demand generation activity executed through the platform.Optime Consulting, Inc. is a licensee of theTRUSTe® Privacy Seal Program. The privacy statement and practices of Optime Consulting, Inc. have been reviewed by TRUSTe for compliance with our strict program requirements. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    49. 49. Campaign Builder ( Partner Ready Campaigns ) DistributedMarketing Platform WITH PARTNER READY CAMPAIGNS, MEMBERS ARE ABLE TODirect Marketing PLAN A MARKETING STRATEGY, SELECT A PARTNER READY CAMPAIGN, CUSTOMIZE AND CHECK-OUT IN JUST MINUTESAdvertising ALL SERVICES INCLUDED IN THE PLATFORM, OFFER OUR CONSULTING SERVICES AND REAL TIME ONLINE METRICSEvents AND LEADS TRACKING.Market Research | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    50. 50. eMixandMatch® facts to share ! DistributedMarketing Platform CUSTOMER BRANDING FULL COVERAGE ONLINE PORTFOLIO | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    51. 51. Concierge Services – Built to order ! DistributedMarketing Platform Direct Marketing Social Media Advertising Public Relation Events Videos Market Research eBooks Success Stories Websites | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    52. 52. Do you need to generate demand and boost your sales pipeline? You needoptime® We are prepared to prove it Contact us! | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    53. 53. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform ProgramsWE OFFER UNIQUE AND CREATIVE IDEAS THAT GIVE YOUR COMPANY APROFESSIONAL IMAGE AND CLEAR MESSAGE. YOU MAKE THE CHOICES THATWORK WITH YOUR BUDGET AND FIT YOUR NEEDS. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    54. 54. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform Programs Social Media Public Strategies Relations Strategies Events & Road shows Production Marketing a la Carte Demand Generation Campaigns Sales Promotions Channel Campaigns Recruitment Campaigns | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    55. 55. Social MediaStrategies Popular Platforms Facebook is a platform that lets people communicate and connect with business prospects, clients, and co-workers in an interactive environment. Twitter is a real-time information network that generates online traffic and serves as a pipeline for new business leads. Is a business oriented social networking site that lets people display their professional profile in order connect with former and current colleagues, and perform prospect research. It allows people to upload, tag, and share personal video clips; browse original videos uploaded by community members; find, join, and create video groups to connect people with similar interests; and customize the experience by subscribing to member videos, saving favorites, and creating play lists. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    56. 56. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Our team of marketing experts will analyze and define the Social Media action plan that will leverage social tactics into your on-line demand generation initiatives to the benefit of your actual marketing strategies bringing one of the most effective methods to build brand awareness and customer interaction Marketing Consulting KICK-OFF CARE & ENGAGEMENT PERFORMANCE STRATEGY STRATEGY MONTHLY SERVICE
    57. 57. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE CONSULTING SERVICES • We will help you to define who are the PEOPLE you would most like to attract via your social media presence • We will help you to define what are your primary OBJECTIVES for your Social Media presence • We will help you to select and execute the Social Media STRATEGIES that fit your business needs. • We will help you to implement the right TECHNOLOGIES • We will take care of MEASURING your social media results and proactively work close to reach your company goals. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    58. 58. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE CREATING YOUR PRESENCE IN SOCIAL MEDIA • FACEBOOK INITIAL SETUP ( FANS ) o Profile/FanPage creation and account access o Professionally designed Avatar, Navigation tab menu, profile banner design and programming o Company description and information o Welcome page design and programming Programming and activating FACEBOOK integrated applications • TWITTER INITIAL SETUP ( FOLLOWERS ) o Company Profile Layout creation and account access o Professionally designed avatar setup o Company description and information section o Identify important metrics to be gathered & analyzed to measure results . • PROGRAMMING AND ACTIVATING FACEBOOK SM INTEGRATED APPLICATIONS | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    59. 59. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE CREATING YOUR PRESENCE IN SOCIAL MEDIA • YOUTUBE INITIAL SETUP o Profile and channel creation and account access o Professionally designed custom YouTube background and logo o Video uploads and organization up to 5 videos o Title, tags, and description SEO • PLATFORM SYNERGY AND VIRAL SPREAD o Programming and placing FACEBOOK Plugins in up to 2 external pages o Like/Share, Like Box, Send, Recommend & Login o Programming and placing TWITTER Plugins in up to 2 external pages o Tweet this, follow me, profile button o Programming and placing YOUTUBE Plugin in up to 2 external pages Subscribe button • PREPARING YOUR COMPANY TO BE READY TO GO SOCIAL o Social Media 101 – Introduction o How to develop CONTENTS for your audience o How to measure results and continue growing | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    60. 60. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF CARE & ENGAGEMENT PERFORMANCE STRATEGY STRATEGY MONTHLY SERVICE We understand what MOTIVATES PARTICIPATION • What does you our audience want to win? • Do they want to be recognized for their behavior? • Do they truly care about something in particular? We recognize peoples PASSIONS • What do they get excited about? We ensure TRANSPARENCY • Shows views and clicks, makes your content as transparent and honest as possible! We maintain REALISTIC EXPECTATIONS • Promotes your campaigns across multiple channels and realistically calculates visibility ranges | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    61. 61. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF CARE & ENGAGEMENT PERFORMANCE STRATEGY STRATEGY MONTHLY SERVICE FACEBOOK FACEBOOK FACEBOOK FACEBOOK COVER ART MICRO-SITES APPLICATIONS ADS Raising awareness of your business fan page by A dynamic piece of art creating ADS visible to to express your Interactive engagement your target audience Interactive business portfolio* applications* tailored to company within the first for products, services, and your business objectives glance. contact information *Can have fan gated feature to drive engagement behaviors | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    62. 62. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE We will map and outline the most important key performance indicators to measure and track the results of each of the social media initiatives executed. We will proactively offer our consulting services to analyze current and future tactics in order to reach your business goals. These are the main measurements we take into account. Reach – tracking GROWTH Engagement – QUANTITY of reaction to SM initiatives Influence - QUALITY of reaction to SM initiatives Conversion -VALUE of reaction to the reach ROMI – return of Marketing INVESTMENT | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    63. 63. Social Media Strategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE REACH ENGAGEMENT INFLUENCE CONVERSION ROMIKEY PERFORMANCE INDICATORS TRACKING QUANTITY QUALITY VALUE RETURN GROWTH of reaction of reaction of the reaction ON MARKETING to SM initiatives to content to the reach INVESTMENT  Email  Comments on  Positive  Content downloads  Cost per lead subscribers Facebook  Negative  Lead Generation  Time  Twitter Linkedin  Neutral Forms  Monitoring Followers Youtube  Webinar Attendees  Engagement  Facebook Likes  Retweets on twitter  Creative message  LinkedIn  Blog comments development Connections  Conversations  Cost of tools  Impressions  Clicks | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    64. 64. Social MediaStrategies SOCIAL MEDIA, the innovative way to reach more! Marketing Consulting KICK-OFF ENGAGEMENT CARE & STRATEGY PERFORMANCE STRATEGY MONTHLY SERVICE We strongly recommend your company to be aware of the quality, timeliness, and professional responses your customers are waiting for. It is important to mention that your SM team must provide the necessary information clients request and comment in order to create a SOLID and POSITIVE reputation. SHORT PROVIDE RESPONSE INFORMATION TIMES MONITOR SOCIAL MEDIA COMMENTS ETIQUETTE | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    65. 65. FACEBOOK FANPAGE COMPONENTS COVER PHOTO This is the first image, and theAVATAR most importantPicture that image on yourrepresents your Facebook pagecompany Fan PageABOUTShort description of APPLICATIONyour company Tabs URL links to your custom built applications | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    66. 66. FACEBOOK FANPAGE COMPONENTS LIKE WIDGET Like button for your audience to LIKE your page WELCOME APPLICATION Your custom-built welcome page or microsite. This is 810 megapixels wide. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    67. 67. FACEBOOK LINKED TO TWITTERAVATARPicture that Follow Widgetrepresents your This button allowscompany and Fan your audience toPage Follow your TweetsTwitter TabDirect URL to thetwitter account. Tweets(twitter linked to Twitter Live Feed.facebook). (real time comments ) | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    68. 68. FACEBOOK LINKED TO YOUTUBE MAIN VIDEO WINDOW Where you can see the latest uploaded videoYOUTUBE TabDirect URL to the VIDEOSYOUTUBE account. YOUR VIDEO(YOUTUBE linked to LIBRARYfacebook). (The same videos you have on your YOUTUBE account) | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    69. 69. TWITTER PAGETWITTERBACKGROUNDPicture thatrepresents yourcompany Page onTWITTER | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    70. 70. YOUTUBE PROFILEYOUTUBEBACKGROUNDPicture thatrepresents yourcompany Page onYOUTUBE | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    71. 71. QR Code, Do you know how it works ? Decoding Innovation Discover creativity In a whole new way | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    72. 72. FACEBOOK FANPAGE COMPONENTS Micro-site A fully functional web page embed on the welcome tab. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    73. 73. FACEBOOK FANPAGE PROFILE BANNER Micro-site A fully functional web page embed on the welcome tab. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    74. 74. FACEBOOK FANPAGE PROFILE BANNER Micro-site A fully functional web page embed on the welcome tab. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    75. 75. FACEBOOK FANPAGE PROFILE BANNER Micro-site A fully functional web page embed on the welcome tab. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    76. 76. FACEBOOK FANPAGE PROFILE BANNER Micro-site A fully functional web page embed on the welcome tab. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    77. 77. Social Media Engagement Strategy FAN PAGES & Like Campaigns | A LEADING HIGH TECH MARKETING CONSULTING GROUP | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    78. 78. FACEBOOK PROMOTIONS – Like Campaign PROMOTION Tab Direct URL to a specific promotion. (Like Campaign) | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    79. 79. FACEBOOK PROMOTIONS – Like Campaign LIKE WIDGET It will show the promotion after click the like widget PROMOTION APPLICATION Where you can show the LIKE promotion it self. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    80. 80. FACEBOOK PROMOTIONS – Like Campaign LIKE WIDGET It will show the promotion after click the like widget EMAIL FIELD Ask for the email to enter the promotion. This increases your DATABASE PROMOTION BANNER Where you can show the promotion it self. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    81. 81. FACEBOOK PROMOTIONS – Like Campaign CONGRATULATORY PAGE TO FINALIZE! Congratulate your audience with a final message and thank them for their participation! SOCIAL SHARING Incentivizing people to share their success with their friends and followers. (this expands the reach of the promotion | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    82. 82. FACEBOOK PROMOTIONS – Polls POLLS To understand you audience better | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    83. 83. FACEBOOK PROMOTIONS – Photo ContestPHOTOCONTESTIncreasingparticipationthrough usergeneratedcontent andinvolvement | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    84. 84. FACEBOOK PROMOTIONS – Photo ContestEMAILINQUIRYBuild andincrease yourcontacts &prospectingdatabase | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    85. 85. FACEBOOK PROMOTIONS – Photo ContestINSTRUTIONSA video with theinstructions &rules | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    86. 86. FACEBOOK PROMOTIONS – Photo ContestPICTURESUBMISSIONProgrammed foruser uploads andwebcam imagesubmissions | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    87. 87. FACEBOOK PROMOTIONS – Photo ContestPROMOTIONTerms andconditions toenter | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    88. 88. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform Programs Social Media Public Strategies Relations Strategies Events & Road shows Production Marketing a la Carte Demand Generation Campaigns Sales Promotions Channel Campaigns Recruitment Campaigns | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    89. 89. PublicRelationsStrategies Optime Public Relations Services Our Public Relation Consulting Service encompasses creativity and knowledge in only one integrated solution.  Create opportunities to let the public know your message  Establish and nurture relationships with the press  Creativity captured in the right message with the right strategies is crucial to communicate with your audience  If you need to broaden your voice, image and branding with full visibility and control, then You need optime, we are here to prove it!
    90. 90. PublicRelationsStrategies Our Commitment Promote visibility  Communicate and interact with target demographics and audiences  Consolidate the corporate image in a dynamic pattern Innovate  Show differential against competition  Present valuable Information in creative ways  Stimulate efficient ideas and PROVOKE the conversation Encourage pride  Offer solutions and suggest company actions  Go VIRAL to increase “word of mouth”  Incite internal participation to spread the differentiators | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    91. 91. PublicRelationsStrategies Our approach & added value As communication advisors with more than 13-years of proven experience, we can understand your Company’s position over the target audience to effectively offer a methodology and a PR service solution that will bring your company a measurable and sustainable strategy through:  Defining the appropriate media outlet for your company’s audience  Strengthen your corporate communication and relationship with target journalists, and by using the correct vehicles for communication. Creating and managing public relations activities and events that offer innovative ways to keep you in the spotlight.  Analysis of Results & ROPRI ( Return on PR Investment ) | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    92. 92. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform Programs Social Media Public Strategies Relations Strategies Events & Road shows Production Marketing a la Carte Demand Generation Campaigns Sales Promotions Channel Campaigns Recruitment Campaigns | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    93. 93. Our promise Events &Road shows Production We will re-invigorate your event providing you with the combination of powerful creativity and trendy tools designed specially to tailor every aspect of your event. From follow-me event’s guidelines to automated online smart eTouch™ system to keep the communication alive before and after the event, supporting the sales cycles and nurturing process effectively. Be ready to be inspired and launch the most successful events while increasing business opportunities and marketing ROI.
    94. 94. Events &Road shows Production Our approach 1 2 3  Planning to succeed  WOW Factor !  Creativity executed flawlessly
    95. 95. Events &Road shows Production Our approach 1 2 3 1 Planning to succeed We will plan the most effective communication strategy to drive your target to your event, where every single detail will be customized to fit your target profile. Your objective will be directly delivered to your target in an environment created and controlled by you.
    96. 96. Events &Road shows Production Our approach 1 2 3 2 WOW Factor ! We will create a long-lasting good impression with a creative and innovative event that exceeds all expectations. Give your audience something great to say about your company.
    97. 97. Events &Road shows Production Our approach 1 2 3 3 Creativity executed flawlessly Our unique and committed team is always ready to hear and address our clients’ most important challenges. From road show, sales conferences, executive briefings, product launches, or even petite committee will bring our expertise, knowledge and details to make your event unforgettable.
    98. 98. Events &Road shows Production Scope Services Our optime events are carefully customized to fit your specific needs. Event management structure: • Venue set-up, decoration, ground transportation, food, beverages and special activities. Logistics • Direct client support and management of on-site customer center Customer Service • Presentation strategy and contents, staging and audiovisuals Content Each one of these areas will have a leader that will be in constant communication with you from planning to execution!
    99. 99. Events &Road shows Production Scope Services This phase is divided into three areas:The development 1. Data collection & Research from the client’sof our events is objective, target audience, scope oforganized in project, budget and expectations. This is thethree phases initial phase to submit the first estimated budget to the client. 2. Creative & Production starts with in-depth research to develop the appropriate image and messaging for the event, including all of the creative elements for the venue. Event theme, on-line strategy, and special activities. 3. Event Management includes the selection of the Optime management team, operational distribution of tasks and responsibilities, vendor selections, sponsors recruitment, and venue logistics. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    100. 100. Events &Road shows Production Scope ServicesThe development • Establish direct on-site communications withof our events is client executives in charge of eventorganized inthree phases development. • Local vendor meeting, review of venue details and logistics for set-up and tear down and ground transportation • Event set-up • Event production led by an assigned optime executive and team in charge of content development, logistics and customer service. • Tear down | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    101. 101. Events &Road shows Production Scope ServicesThe development Results report & debriefof our events isorganized in • Attendance Effectivenessthree phases • Survey Reports ( Detailed ) • Survey Tabulation Reports (optional) • Images & Designs folder • A complimentary photo album | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    102. 102. Portfolio Events &Road shows Production | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    103. 103. Solutions&Services Portfolio Tailored Distributed Channel Marketing Automation MarketingIncentive A la Carte On-demand Platform Programs Social Media Public Strategies Relations Strategies Events & Road shows Production Marketing a la Carte Demand Generation Campaigns Sales Promotions Channel Campaigns Recruitment Campaigns | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    104. 104. DemandGeneration Campaigns Our promise Delivering creative campaigns, capturing successful results! • Our Promise To position your companys products and services as one of the most important, valuable, and requested solutions in the market. • How we do it? We do it by creating, developing, and hosting integrated demand generation campaigns that will effectively help your internal and external sales forces identify the potential business opportunities (prospects) in the region, increase sales and provide an important return on your marketing investment.
    105. 105. DemandGeneration Demand Generations strategies for endusers Campaigns We will position your companys products and services as one of the most important, valuable, and requested solutions in the market. • We do it by creating; developing, and hosting integrated demand generation campaigns that will effectively help your internal and external sales forces identify the potential business opportunities (prospects) in the region, increase sales and provide an important return on your marketing investment.
    106. 106. DemandGeneration Demand Generations strategies for channels Campaigns We will effectively support your sales and marketing team register new partners and re- engage former partners into your Partner Network to increase “REACH” and subsequently increase sales to achieve "FREQUENCY”. • We will create, design, programming and execute an effective dual campaign capable to encourage the prospects to take actions for their own benefit. • We will drive sales commitment by 1-to-1, 1-to-few, 1-to- many strategies, throughout specialized marketing sales engagement voice and online communications with competitive value offers.
    107. 107. DemandGeneration Campaigns Scope of the process • Goals & objectives definition • Target definition CAMPAIGN • Region & language definition STRATEGY • Message development • Call to action definition • Fulfillment • Online & printed campaigns • Webinars (outlook agenda + reminder) • Market research MEDIAANALYSIS • Online & printed advertising & DEVELOPMENT • SmartCalls™ - telemarketing • Face to face events • Social Media • Marketing automation expertise • Segmentation+ DB Building + Cleansing LAUNCH+ LEADS • Target Augmentation • Lead scoring CONVERSION • Lead nurturing • Metrics and analysis | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    108. 108. DemandGeneration Campaigns Scope of the process – Reach & Frequency DG Campaign CAMPAIGN STRATEGY Register new partners and re-engage former partners into your Partner Network to Goals & Objectives increase “REACH” and subsequently increase sales to achieve "FREQUENCY”. Target Definition Reach = New partners to be engaged Frequency = Increase sales Region & Language US, CANADA, LATINAMERICA Definition English, Spanish & French Message Development Reach = Recruitment = Engagement, Commitment & Benefits Frequency = Focus your sales & be recognized Call to Action Reach = Register in partner Network Definition Frequency = Increase Sales and get more benefits Fulfillment TBD | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    109. 109. DemandGeneration Campaigns Scope of the process – Reach & Frequency DG Campaign MEDIA ANALYSIS & DEVELOPMENT Reach Frequency Media Source Starts Ends Periodicity Update Campaign Campaign Online campaign Monthly deliveries per TBD TBD Campaign Printed campaign TBD TBD Webinars Monthly deliveries per TBD TBD Campaign Market Research TBD TBD On demand reminders Social Media TBD TBD TBD Web Banners TBD TBD Quarterly update & Hot spots SmartCalls™ telemarketing TBD TBD Outbound Calls Face to face events TBD | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    110. 110. DemandGeneration Campaigns Scope of the process – Reach & Frequency DG Campaign LAUNCH + LEADS CONVERSION We help leverage investments in marketing automation software by incorporating it Marketing Automation into best practices marketing campaigns. We add the expert people and proven process to get the results you expected. We collect, update and combine segmentation as part of your messaging and DB Building + Cleansing + communication strategy to help you to reduce wasted effort and list fatigue, shorten the buying cycle and Improve ROI on your demand generation campaigns Segmentation We help you to align your sales and marketing efforts, guide the sales team in prioritizing Lead scoring their follow-up plan, accelerate movement through the sales pipeline . We run integrated campaigns that effectively build a relationship by conducting an Lead nurturing informative dialog that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing to be in their top-of-mind. We provide you with real time results and statistics that will give you the power to set realistic campaign goals , drive campaign decision-making based on real data from your Statistics & Analysis own marketing campaigns, improve future initiatives using data from past and current ROMI measurement programs. | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    111. 111. DemandGeneration Campaigns Scope of the process – Reach & Frequency DG Campaign PC SMS Web SMS eMail SMS Smartphone | A LEADING HIGH TECH MARKETING CONSULTING GROUP
    112. 112. DemandGeneration Campaigns Sample of Campaign blueprint - Reach Campaign Update DB with prospects converted to lead Partners DB updated optime eMail A lead capture for REG & WEBINAR RECRUITMENT eMail B MICROSITE New Prospects + Cleansing eMail C TACTIC 1-to-Few Reminder & push Message to close call to action + TACTIC 1-to-Many Capture interest Delivery targeted eMessage to Engage registration & Webinar participation | A LEADING HIGH TECH MARKETING CONSULTING GROUP

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