Optimal IA - Pro tips for Remote User Testing - San Diego 2012

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Optimal Workshop was invited to introduce our tools and provide some pro tips for Remote User Testing at the UX Speakeasy in early 2012.

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Optimal IA - Pro tips for Remote User Testing - San Diego 2012

  1. 1. Optimal IA - Pro Tips for REMOTE USER TESTING Optimal Workshop with @optimalworkshop Andrew Mayfield by @andrewfantasticFriday, 6 April 12
  2. 2. QUESTIONS WELCOMEFriday, 6 April 12
  3. 3. SWITZERLAND SAN DIEGO NEW ZEALANDFriday, 6 April 12
  4. 4. Friday, 6 April 12
  5. 5. Friday, 6 April 12
  6. 6. WHAT THEY DOFriday, 6 April 12
  7. 7. WHAT YOU GETFriday, 6 April 12
  8. 8. Friday, 6 April 12
  9. 9. Friday, 6 April 12
  10. 10. PARTICIPANT CENTRIC ANALYSISFriday, 6 April 12
  11. 11. tip MODERATE PILOTS with orFriday, 6 April 12
  12. 12. Friday, 6 April 12
  13. 13. Friday, 6 April 12
  14. 14. Friday, 6 April 12
  15. 15. SOONFriday, 6 April 12
  16. 16. QUAL vs QUANTFriday, 6 April 12
  17. 17. tip QUAL ❤❤ QUANTFriday, 6 April 12
  18. 18. tip ~40 CARDSFriday, 6 April 12
  19. 19. 100" participant completion rate (%) 90" 80" 70" 60" 50" 40" 30" 20" 10" 0" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" number of cardsFriday, 6 April 12
  20. 20. Friday, 6 April 12
  21. 21. Friday, 6 April 12
  22. 22. OptimalSort 73% COMPLETION RATEFriday, 6 April 12
  23. 23. OptimalSort 65% anon 75% email 80% other COMPLETION RATEFriday, 6 April 12
  24. 24. OptimalSort has_passwordFriday, 6 April 12
  25. 25. OptimalSort REQUIRE all groups named all cards sortedFriday, 6 April 12
  26. 26. tip SCREEN withFriday, 6 April 12
  27. 27. tip INCENTFriday, 6 April 12
  28. 28. tip FOCUSFriday, 6 April 12
  29. 29. tip CLOSED CARD SORTING?Friday, 6 April 12
  30. 30. Friday, 6 April 12
  31. 31. Friday, 6 April 12
  32. 32. tip SPREADSHEETS are still ok with meFriday, 6 April 12
  33. 33. Friday, 6 April 12
  34. 34. tip BENCHMARK!Friday, 6 April 12
  35. 35. tip Find About UsFriday, 6 April 12
  36. 36. The Pietree Went down the right path Went down the wrong path Went back up the tree Contact us Chose this as the answer Visualising Handsets Skipped question Moving house Monthly plans Tree Test Knowledge base Pay as you go plans Results 65 people (46%) Frequently asked questions went the wrong Internet on your cell phone way Support click Help & on first Cell Phones & Plans Nobody went Upgrade my plan Accessories here. Yay! My Account Account tools Moving house Home phone plans Home Home Phone Most people who got here went Add-ons back up the tree Premium Services Internet Of the 54 people who The task got here, 48 correctly chose this answer “Find the lowest cost home Games Home internet plans broadband solution.” Music News 3G Broadband Of the 16 people who got here, 15 incorrectly chose this answer Treejack 3G Broadband plans Coverage mapFriday, 6 April 12
  37. 37. tip EVIL ATTRACTORSFriday, 6 April 12
  38. 38. Friday, 6 April 12
  39. 39. tip ITERATEFriday, 6 April 12
  40. 40. tip CONSERVE THY PARTICIPANTSFriday, 6 April 12
  41. 41. tip ~9 TASKSFriday, 6 April 12
  42. 42. Friday, 6 April 12
  43. 43. Friday, 6 April 12
  44. 44. Friday, 6 April 12
  45. 45. this slide was stolen from Nate BoltFriday, 6 April 12
  46. 46. tip SEGMENTFriday, 6 April 12
  47. 47. !"w "#r $""%& r"%% ( ) UXPROCESS OPEN CLOSED CLICK CARD CARD TREE CLICK TEST SORT SORT TEST TEST Chalkmark OptimalSort OptimalSort Treejack ChalkmarkFriday, 6 April 12
  48. 48. BUY-INFriday, 6 April 12
  49. 49. 20% off MKFLYERS itsourresear.chFriday, 6 April 12
  50. 50. THANK YOU, YOU’RE AWESOME.Friday, 6 April 12
  51. 51. PROBLEM Quantifying the effectiveness of an IA is HARD WORKFriday, 6 April 12
  52. 52. Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible&Friday, 6 April 12
  53. 53. Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible&Friday, 6 April 12
  54. 54. CONTENT Organisa(on* Naviga(on* Labelling* Search*Friday, 6 April 12
  55. 55. CONTENT Organisa(on* Naviga(on* Labelling* Search*Friday, 6 April 12

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