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Optimal IA - Pro tips for Remote User Testing - San Diego 2012
 

Optimal IA - Pro tips for Remote User Testing - San Diego 2012

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Optimal Workshop was invited to introduce our tools and provide some pro tips for Remote User Testing at the UX Speakeasy in early 2012.

Optimal Workshop was invited to introduce our tools and provide some pro tips for Remote User Testing at the UX Speakeasy in early 2012.

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    Optimal IA - Pro tips for Remote User Testing - San Diego 2012 Optimal IA - Pro tips for Remote User Testing - San Diego 2012 Presentation Transcript

    • Optimal IA - Pro Tips for REMOTE USER TESTING Optimal Workshop with @optimalworkshop Andrew Mayfield by @andrewfantasticFriday, 6 April 12
    • QUESTIONS WELCOMEFriday, 6 April 12
    • SWITZERLAND SAN DIEGO NEW ZEALANDFriday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • WHAT THEY DOFriday, 6 April 12
    • WHAT YOU GETFriday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • PARTICIPANT CENTRIC ANALYSISFriday, 6 April 12
    • tip MODERATE PILOTS with orFriday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • SOONFriday, 6 April 12
    • QUAL vs QUANTFriday, 6 April 12
    • tip QUAL ❤❤ QUANTFriday, 6 April 12
    • tip ~40 CARDSFriday, 6 April 12
    • 100" participant completion rate (%) 90" 80" 70" 60" 50" 40" 30" 20" 10" 0" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" number of cardsFriday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • OptimalSort 73% COMPLETION RATEFriday, 6 April 12
    • OptimalSort 65% anon 75% email 80% other COMPLETION RATEFriday, 6 April 12
    • OptimalSort has_passwordFriday, 6 April 12
    • OptimalSort REQUIRE all groups named all cards sortedFriday, 6 April 12
    • tip SCREEN withFriday, 6 April 12
    • tip INCENTFriday, 6 April 12
    • tip FOCUSFriday, 6 April 12
    • tip CLOSED CARD SORTING?Friday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • tip SPREADSHEETS are still ok with meFriday, 6 April 12
    • Friday, 6 April 12
    • tip BENCHMARK!Friday, 6 April 12
    • tip Find About UsFriday, 6 April 12
    • The Pietree Went down the right path Went down the wrong path Went back up the tree Contact us Chose this as the answer Visualising Handsets Skipped question Moving house Monthly plans Tree Test Knowledge base Pay as you go plans Results 65 people (46%) Frequently asked questions went the wrong Internet on your cell phone way Support click Help & on first Cell Phones & Plans Nobody went Upgrade my plan Accessories here. Yay! My Account Account tools Moving house Home phone plans Home Home Phone Most people who got here went Add-ons back up the tree Premium Services Internet Of the 54 people who The task got here, 48 correctly chose this answer “Find the lowest cost home Games Home internet plans broadband solution.” Music News 3G Broadband Of the 16 people who got here, 15 incorrectly chose this answer Treejack 3G Broadband plans Coverage mapFriday, 6 April 12
    • tip EVIL ATTRACTORSFriday, 6 April 12
    • Friday, 6 April 12
    • tip ITERATEFriday, 6 April 12
    • tip CONSERVE THY PARTICIPANTSFriday, 6 April 12
    • tip ~9 TASKSFriday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • Friday, 6 April 12
    • this slide was stolen from Nate BoltFriday, 6 April 12
    • tip SEGMENTFriday, 6 April 12
    • !"w "#r $""%& r"%% ( ) UXPROCESS OPEN CLOSED CLICK CARD CARD TREE CLICK TEST SORT SORT TEST TEST Chalkmark OptimalSort OptimalSort Treejack ChalkmarkFriday, 6 April 12
    • BUY-INFriday, 6 April 12
    • 20% off MKFLYERS itsourresear.chFriday, 6 April 12
    • THANK YOU, YOU’RE AWESOME.Friday, 6 April 12
    • PROBLEM Quantifying the effectiveness of an IA is HARD WORKFriday, 6 April 12
    • Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible&Friday, 6 April 12
    • Peter Morville’s UX HONEYCOMB useful& usable& desirable& valuable& findable& accessible& credible&Friday, 6 April 12
    • CONTENT Organisa(on* Naviga(on* Labelling* Search*Friday, 6 April 12
    • CONTENT Organisa(on* Naviga(on* Labelling* Search*Friday, 6 April 12