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Information architecture testing - OZIA 2008 presentation

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Tree testing and page testing are methods proposed in this presentation to rapidly get to a great information architecture. Card sorting is a great starting point for an IA, but Sam from Optimal …

Tree testing and page testing are methods proposed in this presentation to rapidly get to a great information architecture. Card sorting is a great starting point for an IA, but Sam from Optimal Workshop argues that it needs to be part of a greater set of tools and methods. In this presentation to the OZ IA (Australia Information Architects) conference in September 2008, Sam presents some case studies on how tree testing done online (testing the structure and labels of an IA with end users) and page testing (testing individual page mockups) can not only accelerate the design process but provide a higher quality output.


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Transcript

  • 1. Testing your way to a great i n f o r m a t i o n architecture another Why you should try tree and page testing
  • 2. enable people to produce better designs by making it easier to interact with end users
  • 3. rock and a hard p l a c e acceleration m i s s i o n impossible accelerate
  • 4. Accelerate f a i l u r e accelerate
  • 5. Design information architecture Release Design Test Design Test Design Test Release time
  • 6. Card sorting generative open closed Tree and page evaluative testing
  • 7. tree of items (sitemap) representative tasks find the right destination
  • 8. Yes, I’d find it here No, I’d back up and look elsewhere I give up
  • 9. Should I buy a Canon camera? Are they the best? I want to find the best broadband plan for my needs I'm looking to buy a cordless drill. Which one is best? Is a heat pump right for me, and which brand should I buy? Glucosamine supplements - should I take them? How do I choose a good nursing home for my mother? Which electricity company is going to be cheapest for me? Health insurance - do I need it, and what policies are best? I need a new mobile phone - which one should I buy? W h i c h supermarket is cheapest? Are there any good white wines under $15? LCD or Plasma TVs - which one should I buy? Which highchair is best for my child?
  • 10. 79% success Appliances Home entertainment Health & beauty specific is good evil attractors 19 members vs not
  • 11. Generate IA Test the IA Design pages Test page layout 20
  • 12. 21
  • 13. 22
  • 14. 23
  • 15. Help us accelerate failure. www.optimalworkshop.com sam@optimalworkshop.com 24