Testing your way
to a great
i n f o r m a t i o n
architecture
another
Why you should try tree and page testing

enable people to
produce better
designs by making it
easier to interact
with end users

rock and a hard
p l a c e
acceleration
m i s s i o n
impossible
accelerate

Accelerate
f a i l u r e
accelerate

Design information architecture Release
Design Test Design Test Design Test Release
time

Card sorting
generative open
closed
Tree and page
evaluative
testing

tree of items
(sitemap)
representative
tasks
find the right
destination

Yes, I’d find it here
No, I’d back up and
look elsewhere
I give up

Should I buy a Canon camera? Are they the best?
I want to find the best broadband plan for my needs
I'm looking to buy a cordless drill. Which one is best?
Is a heat pump right for me, and which brand should I
buy? Glucosamine supplements - should I take them?
How do I choose a good nursing home for my
mother? Which electricity company is going to be
cheapest for me? Health insurance - do I need it,
and what policies are best? I need a new mobile
phone - which one should I buy? W h i c h
supermarket is cheapest? Are there any good
white wines under $15? LCD or Plasma TVs -
which one should I buy? Which highchair is best
for my child?

79% success
Appliances
Home entertainment
Health & beauty
specific is good
evil attractors
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members vs not

Generate IA
Test the IA
Design pages
Test page
layout
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Help us accelerate
failure.
www.optimalworkshop.com
sam@optimalworkshop.com
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