Testing your way
to       a     great
i n f o r m a t i o n
architecture
another
Why you should try tree and page testing
enable people to
   produce better
designs by making it
 easier to interact
   with end users
rock and a hard
p l a c e
acceleration

m i s s i o n
impossible
accelerate
Accelerate
f a i l u r e
accelerate
Design information architecture        Release




Design Test Design Test Design Test Release




                       ...
Card sorting
generative           open
                   closed

             Tree and page
evaluative




              ...
tree of items
(sitemap)
representative
tasks
find the right
destination
Yes, I’d find it here

No, I’d back up and
 look elsewhere

     I give up
Should I buy a Canon camera? Are they the best?
I want to find the best broadband plan for my needs
I'm looking to buy a c...
79% success
     Appliances
     Home entertainment
     Health & beauty
     specific is good
     evil attractors
19
   ...
Generate IA
      Test the IA
     Design pages
       Test page
        layout
20
21
22
23
Help us accelerate
             failure.
     www.optimalworkshop.com
         sam@optimalworkshop.com




24
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
Information architecture testing - OZIA 2008 presentation
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Information architecture testing - OZIA 2008 presentation

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Tree testing and page testing are methods proposed in this presentation to rapidly get to a great information architecture. Card sorting is a great starting point for an IA, but Sam from Optimal Workshop argues that it needs to be part of a greater set of tools and methods. In this presentation to the OZ IA (Australia Information Architects) conference in September 2008, Sam presents some case studies on how tree testing done online (testing the structure and labels of an IA with end users) and page testing (testing individual page mockups) can not only accelerate the design process but provide a higher quality output.

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Information architecture testing - OZIA 2008 presentation

  1. 1. Testing your way to a great i n f o r m a t i o n architecture another Why you should try tree and page testing
  2. 2. enable people to produce better designs by making it easier to interact with end users
  3. 3. rock and a hard p l a c e acceleration m i s s i o n impossible accelerate
  4. 4. Accelerate f a i l u r e accelerate
  5. 5. Design information architecture Release Design Test Design Test Design Test Release time
  6. 6. Card sorting generative open closed Tree and page evaluative testing
  7. 7. tree of items (sitemap) representative tasks find the right destination
  8. 8. Yes, I’d find it here No, I’d back up and look elsewhere I give up
  9. 9. Should I buy a Canon camera? Are they the best? I want to find the best broadband plan for my needs I'm looking to buy a cordless drill. Which one is best? Is a heat pump right for me, and which brand should I buy? Glucosamine supplements - should I take them? How do I choose a good nursing home for my mother? Which electricity company is going to be cheapest for me? Health insurance - do I need it, and what policies are best? I need a new mobile phone - which one should I buy? W h i c h supermarket is cheapest? Are there any good white wines under $15? LCD or Plasma TVs - which one should I buy? Which highchair is best for my child?
  10. 10. 79% success Appliances Home entertainment Health & beauty specific is good evil attractors 19 members vs not
  11. 11. Generate IA Test the IA Design pages Test page layout 20
  12. 12. 21
  13. 13. 22
  14. 14. 23
  15. 15. Help us accelerate failure. www.optimalworkshop.com sam@optimalworkshop.com 24

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