It’s such a waste when stuff is hard to find. In the book Ambient Findability, Peter Morville quotes a study that estimates that in a medium-sized hospital, 8,000 hours a year of staff time are spent explaining signs and redirecting people. That’s 4 person years!
Finding stuff online is even worse. According to IBM’s chairman, it’s estimated that there will be 44 times as much data and content coming over the next decade, reaching 35 zettabytes by 2020. That’s 35 followed by 21 zeros.
There is one thing you can do to help the madness. You can create an effective information architecture (IA) to connect people with the content that they’re looking for. In this practical workshop you’ll learn how to create an effective IA which will help ensure that your stuff is easy to find and provide your visitors with a great experience. You’ll leave with an armload of practical insights and tips, and with the inspiration to refine and test your own IA.