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THE LEAN STARTUPH OW T O T H R I V E I N A C H A NGI NG E C ONOM Y W I T HA GI L E T H I N K I NG , P RO C E S S E S A N D...
PE T E R DRUCK E R"THERE IS SURELY NOTHINGQUITE SO USELESS AS DOINGWITH GREAT EFFICIENCY WHATSHOULD NOT BE DONE AT ALL"OPT...
LEAP OF FAITHOPTIMAL WEB CONSULTANTS INC.    THE LEAN STARTUP   1/10/13
FAILURE RATE                                      90                                     67.5                             ...
LEAN STARTUP1. Provides a system, a structure2. Make decisions on facts, not   assumptions3. Find your product market fit ...
LEANZ E RO PE RC E N T B ODY FAT
OPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
OPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
OVERVIEW            LEAN STARTUP                                                  EXAMPLES   Q&A                 101OPTIMA...
SCIENCEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
ERIK RIESOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
LESS WASTEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
THE LOOP                                                   BUILD                               LEARN                      ...
IDEAOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP          1/10/13
MVP           Prototype of product           Least amount of effort to extract the most           amount of learning      ...
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
MEASURE           Measure the present (baseline)           Tune the engine (experiments)           Pivot or persevereOPTIM...
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
MEASURE -INNOVATION                                  ACCOUNTING           Validates leap of faith assumptions           Ac...
VANITY METRICSOPTIMAL WEB CONSULTANTS INC.    THE LEAN STARTUP   1/10/13
METRICS             ACTIONABLE                           ACCESSIBLE   AUDITABLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STA...
ACTIONABLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
ACCESSIBLE           Simple           Concrete units           Cohort analysis           Easy to accessOPTIMAL WEB CONSULT...
COHORT ANALYSIS                               H T T P : / / G O O . GL / 8 O ORQOPTIMAL WEB CONSULTANTS INC.          THE ...
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EXAMPLEOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
EASY TO ACCESSOPTIMAL WEB CONSULTANTS INC.    THE LEAN STARTUP   1/10/13
AUDITABLE           Credible           Metrics are people too           Find cause and affectOPTIMAL WEB CONSULTANTS INC. ...
PIVOT OR                                     PERSEVEREOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
OUR PIVOT                                                       1. Top search engine                               1.     ...
OUR PIVOT                                                            1. Custom web design                               2....
PIVOT TYPES                                                   Zoom-in pivot                                               ...
RUNWAYOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
THE LOOP                                                   BUILD                               LEARN                      ...
ACCELERATE                                                  Small batches                                                 ...
ENGINES OF                                       GROWTH           Sticky engine of growth           Viral engine of growth...
STICKY ENGINE                                 OF GROWTH                                                  Attract and retai...
VIRAL ENGINE OF                                  GROWTH           Require person to person           transmition          ...
PAID ENGINE OF                                  GROWTH      Cost of a customer - revenue      Can grow by      Lowering co...
LEARN           Measure what is most important to           your engine of growth           Productivity is learningOPTIMA...
THE LOOP                                                   BUILD                               LEARN                      ...
COMING IN FOR                                 LANDINGOPTIMAL WEB CONSULTANTS INC.   THE LEAN STARTUP   1/10/13
Q&AT H A N K YOUS L I DE S H A R E : H T T P : / /
The Lean Startup - Optimal Digital Marketing | Website Marketing, Web Design, Web Marketing | Appleton WI
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The Lean Startup - Optimal Digital Marketing | Website Marketing, Web Design, Web Marketing | Appleton WI

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The Lean Startup is a scientific and systematic way to create a sustainable business by focusing on the right things, bringing products to market faster, and cutting costs. I'll show you how to do less with more.

We have other great business tips on our blog: http://optimal-marketing.com/blog/

Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop.

Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results.

We help companies stand out and increase conversions with custom website design and development (including e-commerce websites).

If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes:

- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Pay-Per-Click (PPC)
- Remarketing
- Content Strategy & Marketing
- Market Research
- Competitive Analysis
- Landing Pages
- Social Media Marketing
- and more!

Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.

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Transcript of "The Lean Startup - Optimal Digital Marketing | Website Marketing, Web Design, Web Marketing | Appleton WI "

  1. 1. THE LEAN STARTUPH OW T O T H R I V E I N A C H A NGI NG E C ONOM Y W I T HA GI L E T H I N K I NG , P RO C E S S E S A N D P RODUC T S
  2. 2. PE T E R DRUCK E R"THERE IS SURELY NOTHINGQUITE SO USELESS AS DOINGWITH GREAT EFFICIENCY WHATSHOULD NOT BE DONE AT ALL"OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  3. 3. LEAP OF FAITHOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  4. 4. FAILURE RATE 90 67.5 45 22.5 0N U M BE R OF Y E A R S 1 2 3 4 5 6 7 8 9 10 OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  5. 5. LEAN STARTUP1. Provides a system, a structure2. Make decisions on facts, not assumptions3. Find your product market fit OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  6. 6. LEANZ E RO PE RC E N T B ODY FAT
  7. 7. OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  8. 8. OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  9. 9. OVERVIEW LEAN STARTUP EXAMPLES Q&A 101OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  10. 10. SCIENCEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  11. 11. ERIK RIESOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  12. 12. LESS WASTEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  13. 13. THE LOOP BUILD LEARN MEASUREOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  14. 14. IDEAOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  15. 15. MVP Prototype of product Least amount of effort to extract the most amount of learning Validates your leap of faith assumptionsOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  16. 16. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  17. 17. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  18. 18. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  19. 19. MEASURE Measure the present (baseline) Tune the engine (experiments) Pivot or persevereOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  20. 20. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  21. 21. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  22. 22. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  23. 23. MEASURE -INNOVATION ACCOUNTING Validates leap of faith assumptions Actionable metrics vs. vanity metricsOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  24. 24. VANITY METRICSOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  25. 25. METRICS ACTIONABLE ACCESSIBLE AUDITABLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  26. 26. ACTIONABLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  27. 27. ACCESSIBLE Simple Concrete units Cohort analysis Easy to accessOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  28. 28. COHORT ANALYSIS H T T P : / / G O O . GL / 8 O ORQOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  29. 29. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  30. 30. EXAMPLEOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  31. 31. EASY TO ACCESSOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  32. 32. AUDITABLE Credible Metrics are people too Find cause and affectOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  33. 33. PIVOT OR PERSEVEREOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  34. 34. OUR PIVOT 1. Top search engine 1. positioning 2. Turn browsers in 2. to buyersOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  35. 35. OUR PIVOT 1. Custom web design 2. 2. Top search engine1. positioning 3. Turn browsers in to 3. buyersOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  36. 36. PIVOT TYPES Zoom-in pivot Zoom-out pivot Customer segment pivot Customer need pivot Platform pivot Business architecture pivot Value capture pivot Engine of growth pivot Channel pivot Technology pivotOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  37. 37. RUNWAYOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  38. 38. THE LOOP BUILD LEARN MEASUREOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  39. 39. ACCELERATE Small batches Fast productionOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  40. 40. ENGINES OF GROWTH Sticky engine of growth Viral engine of growth Paid engine of growthOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  41. 41. STICKY ENGINE OF GROWTH Attract and retain customers Track attrition or churn rate If new customers > churn rate = growth Speed = rate of compounding (growth-churn)OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  42. 42. VIRAL ENGINE OF GROWTH Require person to person transmition Viral coefficient=new customers each new users brings Growth= viral coefficient > 1OPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  43. 43. PAID ENGINE OF GROWTH Cost of a customer - revenue Can grow by Lowering costs of acquiring Increasing revenue per customerOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  44. 44. LEARN Measure what is most important to your engine of growth Productivity is learningOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  45. 45. THE LOOP BUILD LEARN MEASUREOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  46. 46. COMING IN FOR LANDINGOPTIMAL WEB CONSULTANTS INC. THE LEAN STARTUP 1/10/13
  47. 47. Q&AT H A N K YOUS L I DE S H A R E : H T T P : / /
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