26 Ideas

For Real-Time
Facebook Ads
Fact: Facebook activity does
not happen in a vacuum.
Signals and indicators from the outside world –
such as inventory, tr...
If you AREN’T designing
Facebook campaigns with
these signals in mind…
…you’re missing out on
a HUGE opportunity!
Optimal’s Open Signals lets
you link any outside data
feed with your Facebook ad
campaigns.
 Inventory
 Traffic
 TV com...
Can’t wait to learn more
about Open Signals? Click
the orange button and we’ll
contact you shortly.
Ok! Ready to see some
examples of real-time
Facebook ads you can
run with Open Signals?
Ecommerce
Increase website
traffic.
If website traffic drops more than
5 percent below its daily average,
drive more visits by showi...
Shopping cart
abandonment.
If a customer abandons their
shopping cart on your website,
retarget them immediately with
ads ...
Inventory-based
promotions.
If a specific product goes on sale,
generates positive margins, and
you have more than 50 in s...
Retail
Quickly move
surplus product.
You sell a lot of products with
short shelf lives. Whenever you
have a surplus, trigger a Fa...
Get more in-store
foot traffic.
If in-store foot traffic drops below
average, show geo-targeted ads to
everyone on Faceboo...
Get ahead of the
competition.
Whenever your competitor runs a
huge sale, trigger a price-match
guarantee ad on Facebook. S...
Travel
Fill up your empty
hotel rooms.
Whenever you have a last-minute
hotel room cancellation, trigger a
Facebook ad immediately...
Take advantage of
airfare sales.
If flights to the Caribbean drop
below $300, advertise a beach
vacation package to all yo...
Demonstrate your
reliability.
Whenever your competitors planes
are delayed, trigger Facebook ads
within a 25-mile radius o...
Mobile
Increase mobile
app downloads.
Whenever downloads of your
mobile app drop below average,
activate a Facebook mobile app
do...
Keep mobile app
users engaged.
If a user hasn’t logged into your
app for more than five days,
encourage them to log back i...
Trigger or pause
ads via SMS.
The CEO emails you - you need to
pause an active Facebook
campaign ASAP! Text “Pause” to a
p...
Trending Conversations
Support the
winning team.
It’s Ohio vs. Oregon, and Ohio
scores a touchdown! Celebrate
the win by triggering Facebook
ads ...
Respond to
transit delays.
Public transit is delayed (again!).
Activate Facebook ads to promote
your ride-sharing service ...
Stop the flu
before it starts.
For all metro areas where flu
rates are on the rise, show
Facebook ads to encourage the
pub...
Take advantage
of pop culture.
A popular singer endorses a
product you sell. As long as
Facebook’s PTAT (people talking
ab...
Television
Zero in on the
right audience.
If a TV show is popular in certain
regions, show geo-targeted
Facebook ads for a similar sh...
Vanquish your
competition.
Every time your competitors’ ads
show on TV, trigger your ads to
appear on Facebook in the same...
Be multi-channel
in real-time.
You’re promoting a new movie.
Synchronize your ad campaigns
so that the movie trailer appea...
Financial Services
Stay tuned to the
markets.
If stocks are going up, advertise a
free online trading account. If
they’re going down, adverti...
Change with the
weather.
If odds of hazardous weather are
high in any of 40,000 targeted
metro areas, show Facebook ads
fo...
Know when to
buy or sell.
If the price of gold is going up,
show ads that urge consumers to
sell their unwanted jewelry. I...
Give customers
peace of mind.
If car thefts are on the rise in any
of 50 major US cities, trigger geotargeted Facebook ads...
Other Real-Time Signals
Be a customer
service rockstar.
If call center volume is unusually
high, trigger Facebook ads to your
customers that direc...
Sell out a music
show.
When the number of available
tickets to a music show dips
below 50, show last-chance ads.
Stop the ...
Do your civic
duty.
It’s election day! If voter turnout
in your district is lower than
projected, show ads reminding
citiz...
Ready to learn how Open
Signals can help you
integrate real-time signals
into Facebook ads?
Thanks!
Questions? Email sales@optimalsocial.com.

Follow us:
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Open Signals Idea Book from Optimal

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26 ideas to improve your Facebook ads
--
We recently announced the availability of our award-winning Open Signals platform, and the interest has been phenomenal. To help you understand just how powerful Open Signals can be for your Facebook campaigns, we’ve put together an Idea Book with 26 different potential uses for Open Signals.

With Open Signals, you can:
• Synchronize TV and Facebook ads
• Trigger different ads based on the weather
• Show inventory-based ads that update automatically based on what’s in stock

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Open Signals Idea Book from Optimal

  1. 1. 26 Ideas For Real-Time Facebook Ads
  2. 2. Fact: Facebook activity does not happen in a vacuum. Signals and indicators from the outside world – such as inventory, traffic, TV ads, even the weather outside - can have a profound effect on consumer behavior inside of Facebook.
  3. 3. If you AREN’T designing Facebook campaigns with these signals in mind…
  4. 4. …you’re missing out on a HUGE opportunity!
  5. 5. Optimal’s Open Signals lets you link any outside data feed with your Facebook ad campaigns.  Inventory  Traffic  TV commercials  Coupon redemptions  Weather  Trending topics
  6. 6. Can’t wait to learn more about Open Signals? Click the orange button and we’ll contact you shortly.
  7. 7. Ok! Ready to see some examples of real-time Facebook ads you can run with Open Signals?
  8. 8. Ecommerce
  9. 9. Increase website traffic. If website traffic drops more than 5 percent below its daily average, drive more visits by showing ads to a targeted audience on Facebook.
  10. 10. Shopping cart abandonment. If a customer abandons their shopping cart on your website, retarget them immediately with ads on Facebook Exchange.
  11. 11. Inventory-based promotions. If a specific product goes on sale, generates positive margins, and you have more than 50 in stock, show Facebook ads.
  12. 12. Retail
  13. 13. Quickly move surplus product. You sell a lot of products with short shelf lives. Whenever you have a surplus, trigger a Facebook ad with a discount to sell it quickly.
  14. 14. Get more in-store foot traffic. If in-store foot traffic drops below average, show geo-targeted ads to everyone on Facebook within a 10mile radius.
  15. 15. Get ahead of the competition. Whenever your competitor runs a huge sale, trigger a price-match guarantee ad on Facebook. Set it to deactivate when the sale ends.
  16. 16. Travel
  17. 17. Fill up your empty hotel rooms. Whenever you have a last-minute hotel room cancellation, trigger a Facebook ad immediately to advertise the vacancy.
  18. 18. Take advantage of airfare sales. If flights to the Caribbean drop below $300, advertise a beach vacation package to all your Facebook fans and customers.
  19. 19. Demonstrate your reliability. Whenever your competitors planes are delayed, trigger Facebook ads within a 25-mile radius of that airport to advertise your own stellar reliability.
  20. 20. Mobile
  21. 21. Increase mobile app downloads. Whenever downloads of your mobile app drop below average, activate a Facebook mobile app download campaign.
  22. 22. Keep mobile app users engaged. If a user hasn’t logged into your app for more than five days, encourage them to log back in with a Facebook mobile app engagement ad.
  23. 23. Trigger or pause ads via SMS. The CEO emails you - you need to pause an active Facebook campaign ASAP! Text “Pause” to a pre-determined number to instantly pause your ads.
  24. 24. Trending Conversations
  25. 25. Support the winning team. It’s Ohio vs. Oregon, and Ohio scores a touchdown! Celebrate the win by triggering Facebook ads for Ohio jerseys (excluding Oregon fans, of course).
  26. 26. Respond to transit delays. Public transit is delayed (again!). Activate Facebook ads to promote your ride-sharing service within 5 miles of the delay.
  27. 27. Stop the flu before it starts. For all metro areas where flu rates are on the rise, show Facebook ads to encourage the public to get vaccinated.
  28. 28. Take advantage of pop culture. A popular singer endorses a product you sell. As long as Facebook’s PTAT (people talking about this) stays high, show ads for that product.
  29. 29. Television
  30. 30. Zero in on the right audience. If a TV show is popular in certain regions, show geo-targeted Facebook ads for a similar show during the commercial breaks.
  31. 31. Vanquish your competition. Every time your competitors’ ads show on TV, trigger your ads to appear on Facebook in the same regions, at the same time.
  32. 32. Be multi-channel in real-time. You’re promoting a new movie. Synchronize your ad campaigns so that the movie trailer appears on Facebook within two seconds of airing on TV.
  33. 33. Financial Services
  34. 34. Stay tuned to the markets. If stocks are going up, advertise a free online trading account. If they’re going down, advertise a fixed rate CD account.
  35. 35. Change with the weather. If odds of hazardous weather are high in any of 40,000 targeted metro areas, show Facebook ads for homeowners insurance.
  36. 36. Know when to buy or sell. If the price of gold is going up, show ads that urge consumers to sell their unwanted jewelry. If it’s going down, advertise low prices on gold coins.
  37. 37. Give customers peace of mind. If car thefts are on the rise in any of 50 major US cities, trigger geotargeted Facebook ads for car insurance with comprehensive auto theft coverage.
  38. 38. Other Real-Time Signals
  39. 39. Be a customer service rockstar. If call center volume is unusually high, trigger Facebook ads to your customers that direct them to your online support page.
  40. 40. Sell out a music show. When the number of available tickets to a music show dips below 50, show last-chance ads. Stop the ads as soon as the last ticket sells.
  41. 41. Do your civic duty. It’s election day! If voter turnout in your district is lower than projected, show ads reminding citizens to get out and vote.
  42. 42. Ready to learn how Open Signals can help you integrate real-time signals into Facebook ads?
  43. 43. Thanks! Questions? Email sales@optimalsocial.com. Follow us:
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