SAME CALCULATIONS = DIFFERENT ANSWERS
COST TO SERVE CALCULATION
The annual average monthly Cost To Serve:
• Customer $950/month
• Consumer $970/month
SAME CALCULATIONS DIFFERENT ANSWERS
Segmentation was done at a customer level. This allowed us to use behavioural demographics to
characterise the segments.
All other variables have been calculated for both consumer and customer.
THE POWER OF SAS
SAS allowed us to calculate at both levels and pick one as our business default
POWERSHOP MOVE FAST & NEED TO PROVE
SAS VISUAL ANALYTICS
Deployed in the Amazon cloud, up and running in days rather than weeks or months
Small monthly costs rather than massive upfront costs
If SAS Visual Analytics doesn’t deliver value, it can be turned off easily
NO BLACK BOXES
SAS EM, RPM and EG were used to provide visible and self documenting code. No black box base
SAS code was harmed in the delivery of this project.
Powershop got all the EM/RPM projects, EG projects, SAS code and documentation so they could run
it themselves. They only call us when we can add more value.
Personalised onsite mentoring after the project was delivered. Ensured Powershop got up-to speed
gradually and as needed.