Real Time Search<br />How the SEO Rules are Changing<br />
Today’s Agenda<br />What is Real Time Search?<br />New Search, New Rules for SEO <br />Tools and Applications: Generate Mo...
What is Real Time Search?<br />Recency joins relevancy as a primary criteria<br />Rate of content creation, indexing and t...
Two Stories to Illustrate the New Challenges<br />What do San Francisco Earthquakes and Michael Jackson have in common?<br...
Twitter Real Time Search<br />5<br />
Google Real Time Search<br />6<br />Google is testing Real Time results in search results page<br />#Optify<br />
Personalization Is Changing the Ranking Game<br />More information available to engines for ranking<br />Your personal sea...
New SEO Rules for B2B<br />Targeted social media<br />Build networks, extend personal reach<br />Focused, quality content<...
New SEO Tools for Businesses<br />Optimized blog platforms<br />Twitter management tools<br />LinkedIn & Jigsaw for lead d...
Multi-format content syndication</li></ul>#Optify<br />
Twitter Tips & Tricks<br />Build your followers list<br />Find and follow your prospects<br />Follow your competitors<br /...
Monitor your focus keywords in Twitter
Schedule Tweets in advance
Use hashtags (#)  in your tweets
Use your SEO keywords in your Tweets
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Real Time Search Webinar

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What is real time search, How it affects the way we generate B2B leads, and what are the new rules for SEO? This presentation explores these questions and provides solutions and tools to help you in your lead generation efforts.

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  • Engage social media – smartlyA highly focused, optimized blog strategy is criticalTreat your profiles in LinkedIn, Twitter & Facebook as extensions of your website and brandActively build your networksImprove the quality of your contentEngagement and consumption of your content drives lower bounce rates and higher linking/visibiltiy from your networksPublish in more formats, in more placesGo beyond text into video, audio, slideshows and imagesUpdate your metricsLook at number of reTweetsMentions in social sphere and blogshpereFocus on page speed and bounce rates
  • Blog platformsIntegrate Wordpress into your site so the content becomes part of your domainTweak the implementation to be SEO optimizedMonitor and engage TwitterGet a bit.ly account for URL shortening and trackingUtilize tools like Optify’s Twitter for Business application for monitoring, tweeting and tracking your Twitter programFocus on your LinkedIN profile and networkExtremely important for B2BUse high efficiency tools for keyword research, rank checking and optimizationOptify’s keyword application and page application integrate these work flowsMulti-format content syndicationText – Feedburner for you blogs and site contentPresentations – Slideshare.comVideo – YouTube, VimeoAudio – podcast.com
  • Create a full profile on your Twitter accountInclude company logo, bio, location & links to the company site, blog site and personal Twitter accountsUpdate background image to include company contact information, pictures of individual w/Twitter signatures (see www.twitter.com/optify)Build your follower listFind and follow your prospectsUse the Find People search box to find your prospects – follow themFollow those who are following your prospectsFollow people who your competitors are followingFollow opinion leaders and expertsMany will follow you back automaticallyUse business centric hashtags in your tweets for real time search#B2B or #SEO or #network all help with the Twitter search processTweet on a wide variety of topics > build your authorityPoint to other people and their content as well as own
  • Spend 1 hour per week looking at your networks and buildingLook for 2nd and 3rd level connections that you knowWrite a custom note when asking to connect – don’t automateHave all employees of your company be a connection to your business profileAsk your employees to ask their connections to joinJoin industry, education and geography groups that are relatedFind people to directly connect with through those groupsParticipate in discussions, answer questions and ask for helpSet connection and membership goals for you and your company profiles
  • Optify is focused on organic lead generation through SEO and Social Media, Visitor Analytics and Lead IntelligenceWe help you improve your Keyword and Content Strategy, Page Optimization, Link Building and Reporting for SEOWe help integrate your Twitter program into a centralized workflow to save time and improve monitoring of ROIWe provide click path level analytics on visitors including who is visiting your site BEFORE and AFTER they fill-out a formWe integrate reporting and tracking to build your marketing dashboard
  • Connect your Twitter account to Optify Settings > application setup tabCategorize & send a real time tweetCheck Reporting application to see the campaign trafficCreate a campaign and schedule a series of tweetsReview in the Outbox to edit, delete or alter timesWatch results over 1-5 business daysSend us feedback on features and functionality to build into our Twitter for Business 2.0 application
  • Real Time Search Webinar

    1. 1. Real Time Search<br />How the SEO Rules are Changing<br />
    2. 2. Today’s Agenda<br />What is Real Time Search?<br />New Search, New Rules for SEO <br />Tools and Applications: Generate More Leads <br />Optify Overview<br />Q&A <br />2<br />#Optify<br />
    3. 3. What is Real Time Search?<br />Recency joins relevancy as a primary criteria<br />Rate of content creation, indexing and trending is changing the game<br />Twitter is the new, open access, search database<br />Personalization complicates SEO<br />3<br />It’s all about Speed!<br />“It’s the beginning of the beginning” – Sr. Google Search Engineer<br />#Optify<br />
    4. 4. Two Stories to Illustrate the New Challenges<br />What do San Francisco Earthquakes and Michael Jackson have in common?<br />Google missed them both…<br />4<br />
    5. 5. Twitter Real Time Search<br />5<br />
    6. 6. Google Real Time Search<br />6<br />Google is testing Real Time results in search results page<br />#Optify<br />
    7. 7. Personalization Is Changing the Ranking Game<br />More information available to engines for ranking<br />Your personal searching patterns, likes and dislikes are included in result algorithm<br />Your location, determined through your account or IP address, will continue to impact results<br />Quality of content increases in importance<br />7<br />#Optify<br />
    8. 8. New SEO Rules for B2B<br />Targeted social media<br />Build networks, extend personal reach<br />Focused, quality content<br />Build authority &gt; webinars, research, best practices<br />Publish in more formats, in more places<br />Slideshare<br />YouTube<br />Podcasts<br />Update your metrics<br />Number of reTweets<br />Mentions in social sphere and blogshpere<br />Page speed and bounce rates<br />8<br />#Optify<br />
    9. 9. New SEO Tools for Businesses<br />Optimized blog platforms<br />Twitter management tools<br />LinkedIn & Jigsaw for lead discovery<br />Improve website page performance<br />9<br /><ul><li>Use high efficiency tools for keyword research, rank checking and optimization
    10. 10. Multi-format content syndication</li></ul>#Optify<br />
    11. 11. Twitter Tips & Tricks<br />Build your followers list<br />Find and follow your prospects<br />Follow your competitors<br />Follow your competitors followers<br />Follow influentials in your industry<br />10<br /><ul><li>Create a full profile in Twitter
    12. 12. Monitor your focus keywords in Twitter
    13. 13. Schedule Tweets in advance
    14. 14. Use hashtags (#) in your tweets
    15. 15. Use your SEO keywords in your Tweets
    16. 16. Tweet on a wide variety of topics to build your authority</li></ul>#Optify<br />
    17. 17. LinkedIn Tips & Tricks<br />Build a complete and compelling business profile<br />Actively analyze and build your networks – 1 hour per week<br />Reach out to 2nd and 3rd level connections – make sincere request for connecting<br />Have all employees of your company be a connection to your business profile<br />Join industry and interest groups<br />Participate – ask and answer questions<br />Set goals, track results<br />Promote webinars, jobs and authority <br />building content through your networks<br />11<br />#Optify<br />
    18. 18. How Optify Can Help<br />Optify software enables you to generate more leads through SEO, social media and lead intelligence<br />Optify’s integrated reporting shows which channels are working and what’s generating the most leads<br />Optify’s Twitter client enables you to track your Twitter activity and schedule tweets in advance<br />We track individual visitors to your site both before and after they become a lead<br />Optify integrates with your CRM system<br />12<br />Web Traffic<br />Company<br />Contacts<br />Site Behavior<br />Form Data<br />Optify <br />Score<br />#Optify<br />
    19. 19. Key Takeaways<br />Real time search is a new world and impacts your SEO strategies<br />Twitter matters for search results<br />Quality, targeted, authoritative content generates traffic<br />LinkedIn is the go to social network for business<br />Your customers are talking about you, even if you aren’t<br />Core SEO principles still matter<br />Use software to improve efficiency and scale<br />13<br />#Optify<br />
    20. 20. Next Steps<br />Ask Questions! <br />Twitter: @optify<br />Blog: www.optify.net/blog<br />Get a 30-Day Free Trial<br />Editions from SMB to Enterprise<br />Find the package that suits you<br />Start using it today (no IT)<br />14<br /><ul><li>Go to www.Optify.net
    21. 21. Sign up for free trial
    22. 22. Readposts on Twitter and SEO strategies and tactics</li></ul>#Optify<br />
    23. 23. Thank You!<br />15<br />Scott Fasser<br />Director, Customer Experiencescott@optify.net(206) 388-4209<br />@scottfasser<br />@Optify<br />#Optify<br />
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