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Seasonal	  SEO	  Recipes	  for	  Success                                                   	                              ...
Anthony	  Joseph,	                     Op?fy	                         	                         	  Amazon.com,	  held	  a	...
Agenda	        •      Seasonal	  SEO	        •      Know	  Your	  Data	        •      Know	  Your	  Season	        •      ...
Seasonal	  SEO	  ©2011 Third Door Media, Inc.
Know	  Your	  Data	  ©2011 Third Door Media, Inc.
Know	  Your	  Season	  ©2011 Third Door Media, Inc.
Know	  Your	  Customer                                                      	  ©2011 Third Door Media, Inc.
Know	  Your	  Trends                                                    	  ©2011 Third Door Media, Inc.
Start	  Early	  ©2011 Third Door Media, Inc.
Develop	  a	  Social	  Strategy	  ©2011 Third Door Media, Inc.
Don’t	  Forgot	  Mobile	  ©2011 Third Door Media, Inc.
The	  Best	  Laid	  Plans.	  .	  .                                                                     	           •  Meas...
What	  do	  I	  need	  to	  track	  in	  Real	  Time	  ?	     »  SEO	  Indicators	              »          Keyword	  Ranks...
What	  do	  I	  need	  to	  track	  in	  Real	  Time?	                                                      	      »  Busi...
Main	  Takeaways	  and	  Next	  Steps                                                           	            •      Start	...
Op?fy	  –	  Marke&ng	  in	  Real	  Time	           »  Founded	  in	  2008	  and	  publicly	  released	  in	  March	  2010,...
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Optify seasonal seo recipes for success

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Transcript of "Optify seasonal seo recipes for success "

  1. 1. Seasonal  SEO  Recipes  for  Success   Thursday,  October  27,  2011   Speaker:     Anthony  Joseph,  Op?fy  ©2011 Third Door Media, Inc.
  2. 2. Anthony  Joseph,   Op?fy      Amazon.com,  held  a  »  Vice  President  of  Marke?ng  »  11+  years  with   number  of  key  product,  technology,  and   business  leadership  posi?ons    »  Companies  include:  Pointcast,  Digidesign,   Avid  Technologies    »   Advisor  to  several  start-­‐ups  including:   The  Coffee  Equipment  Company,   SplashCast  and  CompassionWorks.   ©2011 Third Door Media, Inc.
  3. 3. Agenda   •  Seasonal  SEO   •  Know  Your  Data   •  Know  Your  Season   •  Know  Your  Customer   •  Know  Your  Trends   •  Start  Early   •  Develop  A  Social  Strategy   •  The  Best  Laid  Plans.  .  .  ©2011 Third Door Media, Inc.
  4. 4. Seasonal  SEO  ©2011 Third Door Media, Inc.
  5. 5. Know  Your  Data  ©2011 Third Door Media, Inc.
  6. 6. Know  Your  Season  ©2011 Third Door Media, Inc.
  7. 7. Know  Your  Customer  ©2011 Third Door Media, Inc.
  8. 8. Know  Your  Trends  ©2011 Third Door Media, Inc.
  9. 9. Start  Early  ©2011 Third Door Media, Inc.
  10. 10. Develop  a  Social  Strategy  ©2011 Third Door Media, Inc.
  11. 11. Don’t  Forgot  Mobile  ©2011 Third Door Media, Inc.
  12. 12. The  Best  Laid  Plans.  .  .   •  Measure  in  Real  Time   •  Listen  to  your  data   •  Listen  to  your  customers   •  Listen  to  the  field   •  Use  social  media  to  react  and  adjust  to  last   minute  changes  and  last-­‐minute  shoppers   •  Plan  campaigns  to  aKract  last-­‐minute  shoppers   with  deals   •  Tweets  and  Facebook  updates  offering  discounts  ©2011 Third Door Media, Inc.
  13. 13. What  do  I  need  to  track  in  Real  Time  ?   »  SEO  Indicators   »  Keyword  Ranks   »  Rank  Trends  over  Pme   »  Ranking  in  mulPple   engines  ©2011 Third Door Media, Inc.
  14. 14. What  do  I  need  to  track  in  Real  Time?     »  Business  Indicators   »  Pageviews   »  Visitors   »  Conversion   »  Revenue  ©2011 Third Door Media, Inc.
  15. 15. Main  Takeaways  and  Next  Steps   •  Start  early   •  Build  an  integrated  mul?-­‐channel  plan   •  Execute  in  real  ?me   •  Implement  a  ‘holi-­‐daily’  check-­‐in   •  Put  together  a  holiday  post-­‐mortem  ©2011 Third Door Media, Inc.
  16. 16. Op?fy  –  Marke&ng  in  Real  Time   »  Founded  in  2008  and  publicly  released  in  March  2010,  now  has  over   2,000  accounts   »  Enables  marketers  to  drive  more  traffic  and  leads  with  SEO  and  social   media,  convert  visitors  to  customers,  and  measure  and  share  results   »  OpPfy  customers  see  over  100%  increase  in  organic  traffic  and  over   300%  increase  in  leads  in  less  than  4  months   »  Resources:   »  Resources  library   hKp://www.opPfy.net/internet-­‐markePng/opPfy-­‐resources/     »  Featured  customers  and  tesPmonials  are  available  at     www.opPfy.net/customer-­‐tesPmonials/,  or  read  our  case  studies  at     www.opPfy.net/category/case-­‐studies/   »  We  offer  four  EdiPons  www.opPfy.net/ediPons-­‐pricing/  and  a  14-­‐day   free  trial  www.opPfy.net/sign-­‐up/   »  Learn  more  at  www.opPfy.net  ©2011 Third Door Media, Inc.
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