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Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
Optify Mobile Marketing Presentation
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Optify Mobile Marketing Presentation

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Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are …

Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?

On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.

In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.

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  • 1. Mobile  Marke+ng  for  the  Real  Time  Web    Anthony  Joseph,  VP  of  Marke+ng,  Op+fy  Jennifer  Wong,  Digital  Solu+ons  Manager,  Op+fy  
  • 2. What  we’ll  cover  in  this  workshop  »  How  to:   »  Create  an  App   »  Create  a  Quick  Response  (QR)  Code   »  Create  a  Short  Code   »  Create  a  pURL   @Jenera+onY  |  #InterACThandson     2  
  • 3. Agenda  »  “How  to”  chapters   »  Overview   »  Steps   »  Addi+onal  Resources  »  Case  Study  »  Recap   @Jenera+onY   #InterACThandson     @Jenera+onY  |  #InterACThandson     3  
  • 4. 1.  HOW  TO  CREATE  AN  APP   @Jenera+onY  |  #InterACThandson     4  
  • 5. What  is  an  App?   An  app  typically  refers  to  soXware  used  on  a   smartphone  or  mobile  device  such  as  the   Android,  iPhone,  BlackBerry  or  iPad,  as  in   “mobile  app”  or  “iphone  app.”    How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     5  
  • 6. Mobile  App  example  –  Hello  Vino    »  hp://www.hellovino.com/  »  Different  from  website  »  Limited  images  >  fast  loading  »  Clear  +  large  text  »  Simple  design   @Jenera+onY  |  #InterACThandson     6  
  • 7. Did  you  know…   »  More  than  five  billion  apps   were  downloaded  over   2010   »  The  average  smartphone   user  spends  667  minutes   every  month  using  apps.  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     7  
  • 8. Register  for  an  account  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     8  
  • 9. Create  a  new  app  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     9  
  • 10. Enter  URL,  RSS  or  search  term  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     10  
  • 11. Choose  artwork  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     11  
  • 12. Populate  tabs  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     12  
  • 13. Add  a  custom  header  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     13  
  • 14. Fill  out  app  info  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     14  
  • 15. Publish  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     15  
  • 16. Upload  to  the  Android  market  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     16  
  • 17. Download  your  App  from  the  Android  market!  How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     17  
  • 18. AddiRonal  Resources  »  AppMakr:  hp://www.appmakr.com/  »  App  building  tools:  hp://jenera+ony.com/mobile-­‐app-­‐creators/  »  iOS  dev  center:   hp://developer.apple.com/devcenter/ios/index.ac+on  »  Android  dev  guide:  hp://developer.android.com/guide/index.html  »  Tools  to  create  an  App:   hp://techpp.com/2009/04/27/top-­‐10-­‐free-­‐tools-­‐to-­‐create-­‐rss-­‐for-­‐ any-­‐website-­‐2/   How  To  Create  An  App   @Jenera+onY  |  #InterACThandson     18  
  • 19. 2.  HOW  TO  CREATE  A  QR  CODE   @Jenera+onY  |  #InterACThandson     19  
  • 20. What  are  Quick  Response  (QR)  codes?  »  QR  codes  are  2D  images  that  func+on  like  barcodes  on  packaged  products,   but  can  contain  MUCH  more  data  »  The  informa+on  encoded  can  be  text,  URL,  phone  number,  SMS  message,   RSS  feed  or  other  kinds  of  data    »  QR  codes  are  essen+ally  pointers  to  digital  content  and  capture  or  trigger   ac+ons  such  as   »  A  link  to  a  website   »  Ac+vate  phone  func+ons  including  email,  IM  and  SMS   »  Connect  the  mobile  device  to  a  web  browser  on  the  phone  »  QR  codes  are  read  by  “QR  Code  Reader”  soXware  or  phone  apps   »  iPhone  Reader  >  i-­‐nigma     »  Android    Reader  >  Barcode  Scanner   How  To  Create  A  QR  Code   @Jenera+onY  |  #InterACThandson     20  
  • 21. Why  use  QR  codes?  »  Quick  and  easy  sharing  »  Portability:  You  can  put  them   anywhere    »  U+lity:  Share  large  amounts  of   content  at  the  right  +me    »  Boost  Visibility:  SEO  and  SMO    »  Social  Proof:  Quick  links  to   your  “authorita+ve  instance”     Scan  to  check  the  conference  agenda  »  Analy+cs:  Calls  to  ac+on   How  To  Create  A  QR  Code   @Jenera+onY  |  #InterACThandson     21  
  • 22. How  to  create  a  QR  code  How  To  Create  A  QR  Code   @Jenera+onY  |  #InterACThandson     22  
  • 23. AddiRonal  Resources  »  QR  code  generator:  hp://delivr.com/qr-­‐code-­‐generator  »  QR  code  marke+ng  ideas:   hp://www.flyteblog.com/flyte/2011/03/50-­‐count-­‐em-­‐50-­‐ crea+ve-­‐uses-­‐of-­‐qr-­‐codes.html  »  QR  codes  for  business:   hp://www.socialmediaexaminer.com/how-­‐qr-­‐codes-­‐can-­‐ grow-­‐your-­‐business/  »  QR  code  readers:   hp://www.mobile-­‐barcodes.com/qr-­‐code-­‐soXware/  How  To  Create  A  QR  Code   @Jenera+onY  |  #InterACThandson     23  
  • 24. 3.  HOW  TO  CREATE  A  SHORT  CODE   @Jenera+onY  |  #InterACThandson     24  
  • 25. What  is  a  short  code?  A  short  numeric  code  of  5  or  6  numbers  that  can   be  used  in  place  of  a  longer  phone  number  for   messaging.     Text  InterACT  to  69302  How  To  Create  A  Short  Code   @Jenera+onY  |  #InterACThandson     25  
  • 26. Why  a  short  code?   Since  the  codes  are  shorter,  they  are  easier  to   remember  and  u+lize,  especially  for  marke+ng   purposes  How  To  Create  A  Short  Code   @Jenera+onY  |  #InterACThandson     26  
  • 27. Register  How  To  Create  A  Short  Code   @Jenera+onY  |  #InterACThandson     27  
  • 28. Collect  contacts  How  To  Create  A  Short  Code   @Jenera+onY  |  #InterACThandson     28  
  • 29. AddiRonal  Resources  »  Tools  to  create  short  code  campaigns:  hp://trumpia.com  ,   www.textmarks.com  »  Developer  tools  to  build  a  short  code:   hp://www.twilio.com/api/sms/short-­‐codes  »  Own  or  rent  your  own  short  code:   hp://www.usshortcodes.com/csc_obtain_a_csc.html    How  To  Create  A  Short  Code   @Jenera+onY  |  #InterACThandson     29  
  • 30. 4.  HOW  TO  CREATE  A  PURL   @Jenera+onY  |  #InterACThandson     30  
  • 31. What  is  a  pURL?  A  persistent  URL  is  a  web  page  or  microsite  that   is  tailored  to  an  individual  visitor  through  the   use  of  variable  fields  and  pages  that  are  linked   to  a  database  that  contains  informa+on  about   each  poten+al  visitor.     hp://www.example.com/John.Smith   How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     31  
  • 32. Why  pURLs?   Create  a  unique  website  experience  for  each   visitor  with  content  that  is  relevant  and   interes+ng  to  increase  your  conversion  rate  How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     32  
  • 33. Register  How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     33  
  • 34. Create  a  new  campaign  How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     34  
  • 35. Add  a  contact  How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     35  
  • 36. Create  the  landing  page  How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     36  
  • 37. AddiRonal  Resources  »  pURL  generator:  hp://purlem.com/  »  Don’t  make  these  pURL  marke+ng  mistakes:   hp://crossmedia.typepad.com/cross_media_11_marke+ng/ 2009/01/top-­‐11-­‐purl-­‐campaign-­‐mistakes.html  »  Should  you  use  pURL’s:   hp://www.asaecenter.org/wiki/?Page=Personalized%20URL %20%28PURL%29%20Marke+ng   How  To  Create  A  pURL   @Jenera+onY  |  #InterACThandson     37  
  • 38. Wrap-­‐up:  MarkeRng  tacRcs  &  tools  »  Define  your  goal   »  Encourage  ac+ons  that  support  your  marke+ng  plan   »  Give  instruc+ons  to  your  consumers.  Tell  them  what  they’re  going  to  get  for   ‘playing’   »  Give  reasons  to  come  back  »  Implement  &  Deliver/Share   »  Determine  technical  requirements  &  capability:  developer  vs.  3rd-­‐party  tool   »  Assuage  the  fears  of  the  technically  challenged   »  Provide  explana+ons  about  their  use  and  benefits  »  Experiment,  Test  &  Measure   »  Study  your  analy+cs   »  Experiment  with  the  size,  loca+on,  and  color  of  your  QR  codes   »  Refine  your  tac+cs   @Jenera+onY  |  #InterACThandson     38  
  • 39. Case  study  »  Created  QR  code  with  offer  »  Marketed  @  tradeshow  »  Tracked  visitors  with  Op+fy  »  Use  to  market  post-­‐event   »  Learn  more:  hp://jenera+ony.com/mobile-­‐marke+ng-­‐roi-­‐qr-­‐code-­‐experiment/   @Jenera+onY  |  #InterACThandson     39  
  • 40. Recap:  Why  these  tacRcs?  »  Connect  people  to  what’s  happening  around  them  »  Help  people  find  info  that  relevant  to  them  in  real  +me  »  It’s  fun  and  convenient  for  the  user  »  Mobile  is  personal,  portable,  always  with  the  user  and   trackable   @Jenera+onY  |  #InterACThandson     40  
  • 41. Thank  you!   Anthony  Joseph   VP  of  Marke+ng,  Op+fy   anthony@op+fy.net     Jennifer  Wong  Digital  Solu+ons  Manager,  Op+fy   jennifer@op+fy.net     www.op+fy.net     @Jenera+onY  |  #InterACThandson     41  

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