digitALL | BBG Marketing Focus Group

BBG Marketing Focus Group Social Media & Digital Marketing Opportunities for Business Prepared by Paul Parsons | GM at digitALL

Who are we? Interactive and Engagement Marketing Agency & Consultancy Using interactive and engaging tools such as social media and mobile marketing to build a communication dialogue with your customers.
Social Media Strategies
Social Media Consultation
Social Media Integration
Training
Mobile Web Strategy
Concept Development
Mobile Marketing Strategies
Marketing Alignment Strategies
SMS Interaction
Application Development

Then & Now! Marketing and Communication channels available to your business have evolved Has your marketing strategy done the same?

Communication Timeline

Social Media Timeline

Objective, Objective, Objective! Digital (and social media) strategies often fail because there is no clear objective set in place

Clarity
Communication
Media
Reviews
Mobile
Location

Social, Location & Mobile Networks, Blog, Search, Adverts, Check-ins, Reviews, Video

Social for Business
Organizing Content
Ensure that the content and messages you share with your customers are consistent.
Plan and align

Social for Business
Listening and Monitoring
Automated notifications are a great way to know who is talking about your brand
Identify your key influencers

Social for Business
Customizing Content
Profiling of communication can increase response rates.
By location or by language
The Arabic platform ’ s 10 million users make up about 35% of the region ’ s Facebook subscribers (up from 24% in May 2010)*
41% of GCC users now use Facebook Arabic and 61% in the Kingdom of Saudi Arabia (the UAE ’ s adoption of Facebook Arabic being the lowest at 10%)*
* Source: Spot On PR

Social for Business
Variation of content
Rich video content embedded into your social media conversations.
Allowing your fans to hear what you have to say by embedding Podcasts, music files or how to tips as an MP3 file.
MP3 files are playable in some social networks such as Facebook.

Social for Business
Brand exposure
Using the web as your business / brand
Leave comments on sites and replies as your brand

Social for Business
Blogging
Benefits of blogging:
Have a human face & voice
Unique content is great for SEO
You “Own” sharable content
Moderated interaction
Helps to build online personal / corporate authority
Create conversation

Social for Business
Search
Search is more important and easier to access than ever before
Own your search real estate
What will your customers find when they Google you or your business?

Social for Business
LinkedIn
Utilizing LinkedIn for your business by creating a company page and ensuring all of your services and products are listed.
Clients can write recommendations for your products / services
Don ’ t let good recommendations leave when your staff do.

Location for Business
Information on the go
Location based social media usage is on the increase.
Applications such as Foursquare, Facebook Places, Gowalla, Google Places, Tripadvisor, Yelp etc provide immediate information to potential customers who are in the vicinity of your business.
They also allow users to leave tips and reviews.

Foursquare
Understand who your customers are
Provide special offers for loyal customers
Create awareness of your business

Google Places
According to Google, 20% of all online searches have local intent*
According to Microsoft, 53% of all mobile searches have local intent*
View information on the go
Link your page with your brand, website and search results
Over 90% of businesses in the region still haven’t claimed their Google Place page**
Source: *Searchengineland.com **EternalAdvertisingSolutions.com

Mobile for Business
Mobile Search
Being found on the go!
As the internet and search has evolved, so too has the way that customers find what they want.
Mobile searches have quadrupled in the last year. For many industries, 1 in 7 searches are now mobile.*
Did you know 71 percent of Smartphone users that see TV, press or online ads, follow this with a mobile search*
Will they find your mobile site or your competitors ’ ?
* Source: MobiThinking.com

Mobile for Business
The mobile web
Having mobile optimized content is one of the most important parts of your digital strategy.
Opening links from emails, email signatures, Facebook post ’ s, Tweets or even SMS messages on your mobile phone will usually result in the opening of a full browser version

Mobile for Business
Pre-formatted mobile content
At the very least, link to websites (that contain your business information) and are already mobile optimized such as Facebook and LinkedIn.
This will reduce user frustration and help you to manage expectations
Focus on user experience (UX), when asking them to engage with your business

Mobile for Business
Quick Response Codes (QR)
Adding engagement to your current traditional marketing methods can increase ROI, customer interaction and provide you with metrics to measure response.
QR codes provide a novel channel for customers to engage with your brand and drive offline traffic to a online medium
Be careful! Don’t drive users to a platform which isn’t mobile optimized

Mobile for Business
SMS Marketing
SMS is still one of the most common and easiest methods of 2-way digital communication.
160 character limitation is now a thing of the past.
Combining SMS with mobile web can drive offline visibility to online traffic when it comes to communication or lead generation.

Mobile for Business

What ’ s Next?
Google+
Business pages for the newest social network will soon be available.
SEO friendly content for your business / brand

What ’ s Next?
Group video
Customer focus groups across the internet.
Gain valuable feedback from different customer bases.
Provide more efficient training or customer service face to face.

What ’ s Next?
API Integration
Customize content on your website using any of the following API ’ s:
Facebook
LinkedIn
Google
Foursquare
Plus more…

What ’ s Next?
Mobile Commerce
Near Field Communication (NFC) built into smartphones
Smartphone payment systems such as Square
Integrated mobile payment systems linking the web and your mobile – Google Checkout

What ’ s Next?
Hybrid Apps
The ability to be able to combine the usability of applications with the content from a mobile web page

What ’ s Next?
Augmented Reality
Providing 3 dimensional visual experiences from a 2D platform
Personalized customer experience
Focus on convenience

What ’ s Next?
Mobile Media
Optimizing video content
Adding visual content to mobile campaigns
User generated content
As it happens

What ’ s Next?
Image recognition
Image search
Price comparison

Questions? For a copy of these slides and to receive my digital business card: SMS PAUL & [Your email] to 5269

http://socialmedianederland.com	90
http://www.socialmediaopleiding.com	65
http://www.socialmediavoorbedrijven.com	54
http://www.marketinginnovatie.org	40
http://www.socialmediaadvies.com	31
http://www.digital-marketing-opleiding.com	19
http://www.workshopsocialmedia.net	13
http://www.digital-marketeers.org	4
http://www.socialmedia-strategie.info	4
http://www.sociale-media.info	3
http://posterous.com	2
http://paper.li	1
http://www.linkedin.com	1

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