Getting more out of your website (For Tradies)

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This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.

This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.

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  • 1. Getting more out of yourwebsiteJames Richardson1300 171 005
  • 2. Who is Optimising?Based in Melbourne CBD4 Years OldOver 100 Ongoing ClientsSearch Engine Optimisation, Google Adwords, & Website DevelopmentWe believe that we’re strong enough to deliver, but agile enough to stay on top of the always-changing SEOenvironment. We’re not a one-man band, or a multi-national goliath, we just know what we can do for youand always put your interests first.
  • 3. How can you market yourwebsite?Yellow pagesTrade directoriesPrint advertising (mags, local papers, letterdrops)Word of mouth, referrals (BNI), networkingSponsorshipOnline Marketing
  • 4. Why online?EVERYONE uses GoogleGreat and transparent ROI (Measurable)Relatively even playing fieldPlenty of opportunity
  • 5. To succeed online youneed...Great websiteGreat ranking & Visibility on GoogleShit loads of leads & customers
  • 6. What makes a goodwebsite?Real PeopleContact FormPhoneEasy NavigationGreat ContentTestimonials &Previous Work
  • 7. So now my website isperfect.
  • 8. Types of OnlineMarketingGoogle AdwordsSearch Engine OptimisationGoogle Maps
  • 9. Huh...?AdwordsGoogleMapsSEO
  • 10. Seach Engine OptimisationTakes effort, time, andpatience to get rankedRelevanceHow well does your site match up to whatyour customers are searching for ?AuthorityHow much to other websites and Googletrust your website ?Everything ElseSocial Media, Sitemaps, Page Loadspeed...and 1000’s of others
  • 11. Google MapsTakes effort, time, andpatience to get rankedLocationListing DetailsCitations (LocalListings)
  • 12. Google AdwordsRelevanceWebsite QualityHow much you arewilling to pay...
  • 13. What should I choose?SEOLong term, free once you are rankingGoogle MapsLong term, free once you are rankingGoogle AdwordsFast results, you always pay
  • 14. Other OptionsFacebookTwitterGoogle +YoutubeInstagramBing...just kidding
  • 15. Now I have the leads, it’seasy right?To make the most of online marketing you need afollow up processFastCompletePersist
  • 16. My Ideal ClientSmall businessEstablished, but underperforming websiteWants more leads &Customers
  • 17. Questions?Ask ANYTHING.info@optimising.com.au1300 171 005