Shaherose Charania: How Mobile Tech Can Change the World
Insights from Silicon Valley to Barcelona
Foresights on Consumer Mobile
February 11, 2010
Who am I?
Mobilista. Passionista. Gemini. Canadian.
By day: iden5fying growth stage companies
ripe for expansion or VC funding with Opinno
By nite: enabling awesome ideas, startups and
women founders with Women 2.0
In between: telephony / mobile startup
projects – product management and
“One trend is seeing lots of smaller
acquisi4ons under $100 mi and even
more under $30 mi…with these
numbers, the old 20x plus return
investments are rare…”
– Brian O’Malley, BaHery Ventures
"In this brave new world, startups need to
re‐think the tradi4onal VC set of ”leFer
series" ‐ A, B and so on. In this less liquid
environment startups cannot rely on
follow‐on investment. You need to get
enough money upfront to last you through
‐ Esther Dyson, Angel Investor
Filling the gap for early stage
Space availability, program based, some individual funding
Lean prac5ces and bootstrapping
Building, smaller sustainable
businesses on APIs
A view from Silicon Valley
Startup and Feature Feast!
Gizmo5, Admob, Lala, AppJet….more
Killing a startup a day, moving into
mobile from web, outcomes to be
Google Broadband and WiFi
Enhancing voice services
Only buy European carriers and web
companies in the mobile space; not
by American carriers.
Buying user base and innova5on
Social games and virtual goods
Virtual Goods to surpass $1.6 bi US in
"2009 was the year that casual games like Zynga's
popular FarmVille took over the major social
plaforms and changed the way millions of people
socialized with friends online. Casual games
introduced a rich, new way of interac5ng with
friends on social networks, and saw the highest
engagement numbers that the online
entertainment industry has ever witnessed,” ‐
Jus5n Smith, founder of Inside Network
Implica5ons for Mobile Industry?
Opportuni5es for mobile payments and
New space to manage online iden5ty
and consumer personal safety.
“Social fraud can damage your reputa5on and
lead to iden5ty thej/economic fraud. You will
loose up 5480 hours, up to $14K in wages, up
to $1300 in expenses to resolve your iden5ty
thej.” – www.spamlaw.com
Implica5ons for mobile?
Opportuni5es to innovate and provide
paid services to keep consumers safe.
Shopping, mobile, real world
Many aHempts to improve the online
shopping experience in the Women
Zappos, overstock.com not for the
typical female shopper.
Gilt.com limited oﬀer approaches are
winning as sustainable businesses
Opportuni5es for Mobile?
Local and reward based: she shops in
the stores, the phone is her
Crowdsourcing knowledge and effort
New engagement model, business
model to be seen.
Provides micro jobs and opportunity
in new places.
Opportuni5es for mobile?
Tasks executable via phone, input data
Mobile, social, local
Loca5on, loca5on, loca5on, value, real
Rewards and gaming.
Foot traﬃc, retail, power of mobs.
It’s en5rely mobile, crowdsourced.
Win with ease of use, high
engagement and ﬁrst to market.
Niche hardware products
BaHery life must extend.
Innova5on for niche markets, young,
Explore prototyping hardware
products in new places, eg. India.
Build products for new markets.