Social Network Analysis for CI
Jim Richardson August J. Jackson
Trident Systems Verizon Business

SNA Maps Relationships for Predictive Analysis
A SOCIAL NETWORK is a map of the relationships
between individuals, organizations and other relevant
NODES indicating the ways in which they are connected
by financial, social or professional LINKS.
SOCIAL NETWORK ANALYSIS applies visual and
statistical analysis of mapped social networks to
evaluate the structure and nature of the system.
SOCIAL NETWORK ANALYSIS delivers value to
Competitive Intelligence, though modification of
concepts from fields of sociology and knowledge
management is needed.

All Networks Are Collections of Nodes and Links
Links
Nodes