Nielsen Study - Online Power Mom Blogger (Mai 09)

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Nielsen Study - Online Power Mom Blogger (Mai 09) - Presentation Transcript

  1. POWER MOM 50 Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are mom bloggers who share money saving tips, coupons, freebies and other deals
  2. POWER MOM 50 Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are mom bloggers who trial, sample and review product (often brand-sponsored)
  3. POWER MOM 50 Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are mom bloggers who anchor their writing around parenting, nesting, décor, and food
  4. POWER MOM 50 Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality
  5. POWER MOM 50 Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts, comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the calibration to provide a comprehensive sphere of authority and influence. are are mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected are mom bloggers who juggle work and mommyhood
  6. THE POWER PACK Some momfluentials pack too much of a punch to be categorized. These women create powerful mom networks; speak around the world on the dynamic digital world of mom; and have legions hanging on their every word –via TV, magazines, podcast, blog or tweet. Who She Is Where She Blogs just a handful of the … Heather Armstrong http://www.dooce.com Portals + Communities Maria Bailey http://www.bluesuit.com Connecting Moms Lisa Belkin http://parenting.blogs.nytimes.com/ Babble.com Alice Bradley http://www.finslippy.com Daphne Brogdon http://coolmom.com Babycenter.com Amy Clark http://www.momadvice.com BlogHer.com Stacy Debroff http://www.momcentral.com Cafemom.com Asha Dornfest http://www.parenthacks.com Jessica Gottlieb http://www.jessicagottlieb.com Mombloggersclub.com Christine Koh http://www.bostonmamas.com Momlogic.com Jenny Lawson http://www.thebloggess.com Mothersclick.com Dana Loesch http://www.mamalogues.com Audrey McClelland http://www.momgenerations.com SVMoms.com Wendy Piersall http://www.wendypiersall.com Twittermoms.com Mindy Roberts http://themommyblog.net Jessica Smith http://www.jessicaknows.com

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