Ford social media guidelines / Scott Monty

Ford Motor Company’s Digital Participation Guidelines We have advised our personnel to observe these guidelines when participating in an online conversation regarding Ford or the automotive industry. These are a summary of our ethical policies. Ford personnel should refer to the more detailed information available within the Company. Be honest about Guidelines The Internet remembers who you are Search engines and other technologies If the conversation relates to our business In brief, our guidelines for engaging make it virtually impossible to take or our industry, you should identify yourself something back. Be sure you mean what on the social Web consist of the as working for Ford Motor Company in you say, and say what you mean. following core principles: the content of your post/comment/other content. Not only is this the ethical thing An official response to do, but in some countries, like the 1. Honesty about who you are may be needed U.S., there may be personal liability under Federal Trade Commission regulations if If you spot a potential issue and believe an official Company response is needed, you don’t. Best practice is always to be honest about who you are without giving 2. Clarity that your opinions are your own bring it to the attention of a member of out detailed personal information. the Communications team or the Legal office before it reaches a crisis situation. 3. Respect and humility in all communication Potential issues can often be resolved Make it clear that more effectively and efficiently if they are the views expressed identified quickly. are yours 4. Good judgment in sharing only public Include the following notice somewhere in Respect the privacy of every social media profile you maintain: “I information – including offline conversations work at Ford, but this is my own opinion financial data and is not the opinion of Ford Motor Protect your co-workers and our partners by refraining from sharing their personal Company.” 5. Awareness that what you say is permanent information or any conversations or statements unless you have their written You speak for yourself, permission to do so. Bringing someone but your actions reflect else into an online conversation without those of Ford Motor their permission can be destructive to a Company Mind your manners relationship, cause misunderstandings or Unless you have been authorized by violate laws, commercial contracts and/or Treat past and present co-workers, other Communications, you cannot speak on confidentiality agreements. personnel, suppliers, consumers, partners, behalf of Ford Motor Company. Do not competitors, Ford Motor Company, and portray yourself as a spokesperson, even yourself with respect. Avoid posting Same rules and laws an “unofficial” spokesperson, on issues materials or comments that may be seen apply: New medium, relating to Ford Motor Company. Realize as offensive, demeaning, inappropriate, no surprise that people may likely form an opinion threatening, or abusive. Acknowledge Due to the nature of the digital medium, about the Company based on the behavior differences of opinion. Respectfully extra diligence is required in respecting of its personnel. withdraw from discussions that go off topic intellectual property (such as copyright and or become profane. trademark), financial disclosure laws, false Use your common advertising and the like. Also, refer people sense The Internet is a with vehicle or repair concerns to the It’s good business practice for companies public space dealer or customer relations (Contact Ford (and individuals) to keep certain topics Consider everything you post to the at http://www.ford.com/owner-services/ confidential. Respect confidentiality. Internet the same as anything you would customer-support/contact-ford). If anyone Refrain from speculation on the future post to a physical bulletin board or has a new idea for the Company, refer them of the Company and its products. Keep submit to a newspaper. Many eyes may to “Your Ideas” on The Ford Story. topics focused to matters of public record fall upon your words, including those of when speaking about the Company or reporters, consumers, your manager and When in doubt, ask the automotive industry. Do not disclose the competition. Assume that all of these If you have any questions about what is non-public Company information or the people will be reading every post, no matter appropriate, play it smart and check with personal information of others. how obscure or secure the site to which a member of the Communications team or you are posting may seem. the Legal office before posting. 08/2010 These guidelines are meant to provide a simple and clear guide to online communications for Ford Motor Company personnel. For a more detailed look at the guidelines and potential implications for failing to follow them, please visit our internal resources on HR Online or FordLaw.

Ford social media guidelines / Scott Monty

by Laurent Magloire on Sep 18, 2010

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Ford social media guidelines / Scott Monty — Document Transcript

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