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Deloitte CrowdIn Social Media Strategy - June 09
 

Deloitte CrowdIn Social Media Strategy - June 09

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The Deloitte CrowdIN: Social Media Strategy & Delivery approach translates Business goals into a social media strategy, gives you Audience insights, as well as takes the organizational setup into ...

The Deloitte CrowdIN: Social Media Strategy & Delivery approach translates Business goals into a social media strategy, gives you Audience insights, as well as takes the organizational setup into account into implementation plans & roadmap. The Delivery phase tackles Social Media in an integrated approach, linked to your previously set (social media) goals. Lastly; don't forget to manage & grow your social media initiatives.

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    Deloitte CrowdIn Social Media Strategy - June 09 Deloitte CrowdIn Social Media Strategy - June 09 Presentation Transcript

    • Deloitte CrowdIn – Social Media Strategy& Delivery
      Harnessing business opportunities presented by social media
      Deloitte Consulting – Webstrategy
      June 2009
    • Deloitte’s point of view: Companies typically adopt social media for three major benefits or themes
      2
      2009 CrowdIn – Social Media Strategy & Delivery
      Enhance customer andpartner relationships
      Increase (Shareholder) Value
      1
      Increase employee productivityand operational efficiencies
      2
      Foster creativity, innovation,and collaboration
      3
    • 3
      CrowdIn - Social Media Strategy & Delivery, Approach and Deliverables
      Social Media Strategy
      Social Media Delivery
      Audience Insights
      Implementation Plan
      Execute
      Objectives & Goals
      Manage & Grow
      Determine characteristics and social media use of target audience
      Develop a roadmap and business case for embedding Social Media
      Realize Social Media project(s) and execute the plan
      Determine contributions of social media to organizational goals
      Manage the Social Media initiative and develop a growth strategy
      • Develop segmentation / characteristics of target audience (Persona development)
      • Research target audience use of social media
      • Assess current social media activities of organization
      • Assess overallbusiness goals to determine social media objectives (Opex, CI, PL)
      • Create awareness and understanding of Social Media and it’s opportunities and challenges
      • Assess strategic alignment with goals of Social Media (Listening, Talking, Energizing, Supporting, Embracing)
      • Determine existing (social) media activities
      • Develop possible scenario’s for social media use (build, join or ignore?)
      • Develop a business case of social media projects including risks, goals, and metrics
      • Value Effort Prioritization
      • Develop a roadmap
      • Monitor and measure social media activity
      • Analyze and learn from success of the initiative
      • Perform Community Management & Coaching of client with successful use of social media initiative
      • Close down project and launch next social media initiative
      • Determine functional requirements of social media project
      • Develop interaction and graphic design
      • Vendor tool selection
      • Build or configure tool
      • Identify and gather relevant content
      • Implement organizational structure to manage social media project
      • Build awareness and train organization
      • Test and deliver project
      2009 CrowdIn – Social Media Strategy & Delivery
    • Appendices- Business to Social Media StrategyFramework- Persona examples- ValueEffortPriotization Model & Roadmap
      4
      Footer
    • STRATEGY 1: Translate business goals into a social media strategy
      5
      Objectives & Goals
      Example
      implementation plan
      Operational Excellence – Supporting
      Objective
      • Support people/employees to help each other on their working processes
      • Support self-service online
      Scope and Scale
      Cases
      • Dell support forum
      Organize
      People
      Process
      Technology
      • Support forum
      • Q&A as cost reduction
      • Wiki manual of a product
      • Social bookmarking
      Growth model
      The Social Media strategy (growth model) encompasses a) Best Practices and b) Implementation Plans (people, process, technology), and is supported with our Wiki-tool
      2009 CrowdIn – Social Media Strategy & Delivery
    • 6
      STRATEGY 2: Develop audience Insights with Persona’s
      Audience Insights
      Persona’scanbeused to:
      Visualise target audience
      • In briefings & preparations
      UnderstandAudienceneeds
      • Different persona’s have different needs
      MapNeeds to Design/ Functionalities /…
      • Relativescoring
      • Prioritize
      2009 CrowdIn – Social Media Strategy & Delivery
    • 7
      Implementation Plan
      STRATEGY 3: Use Value Effort Prioritization to establish your Roadmap
      FunctionAssessment
      Value
      Effort
      Prioritize
      & plan
      Businesss case
      Businesss case
      Businesss case
      AudienceValue
      Business value
      Organiza-tionaleffort
      ( FTE / €)
      Technicaleffort
      (FTE / €)
      2009 CrowdIn – Social Media Strategy & Delivery
    • Please contact usfor more information
      Consulting
      Laan van Kronenburg 2
      1183 AS Amstelveen
      Patrick Boonstra
      Senior Consultant Webstrategy
      Tel + 31 20 454 7500
      Mobile: +31 6 1234 4965
      pboonstra@deloitte.nl
      Member of
      Deloitte Touche Tohmatsu
      Consulting
      Laan van Kronenburg 2
      1183 AS Amstelveen
      Martin Kloos
      Consultant Webstrategy
      Tel + 31 20 454 7500
      Mobile: +31 6 2025 2468
      mkloos@deloitte.nl
      Member of
      Deloitte Touche Tohmatsu
      Consulting
      Laan van Kronenburg 2
      1183 AS Amstelveen
      Lucien van Eck
      Director Webstrategy
      Tel + 31 20 454 7500
      Mobile: +31 61 100 3986
      lvaneck@deloitte.nl
      Member of
      Deloitte Touche Tohmatsu
      Consulting
      Laan van Kronenburg 2
      1183 AS Amstelveen
      Laurens van Wonderen
      Senior Manager Webstrategy
      Tel + 31 20 454 7500
      Mobile: +31 65 585 3454
      lvanwonderen@deloitte.nl
      Member of
      Deloitte Touche Tohmatsu
      8
      2009 CrowdIn – Social Media Strategy & Delivery