1.
I grab my New York
mag magazine and
read instructions on
its back cover.
2.
I’m asked to send
“RLQR1” in a text
message to 23000
3.
I get a text back with
the URL to visit:
m.ralphlauren.com
4.
I click on that URL
only to arrive on a tiny
tiny website.
5.
I pinch in my iPhone’s
screen to Zoom in and
then click on What is
RL-QR to download
the free QR reader.
6.
A new tiny page
appears, so I pinch
to zoom in again and
click on Download.
7.
My phone number
and phone model are
recognized but I need
to select my mobile
phone carrier.
8.
I select AT, but it
takes me to the same
page over and over.
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
Polo's QR Codes suck!
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Polo's QR Codes suck!

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Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

Published in: Technology, News & Politics
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Polo's QR Codes suck!

  1. 1. 1. I grab my New York mag magazine and read instructions on its back cover.
  2. 2. 2. I’m asked to send “RLQR1” in a text message to 23000
  3. 3. 3. I get a text back with the URL to visit: m.ralphlauren.com
  4. 4. 4. I click on that URL only to arrive on a tiny tiny website.
  5. 5. 5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.
  6. 6. 6. A new tiny page appears, so I pinch to zoom in again and click on Download.
  7. 7. 7. My phone number and phone model are recognized but I need to select my mobile phone carrier.
  8. 8. 8. I select AT, but it takes me to the same page over and over.

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