• Save
Polo's QR Codes suck!
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Polo's QR Codes suck!

  • 6,515 views
Uploaded on

Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
6,515
On Slideshare
5,974
From Embeds
541
Number of Embeds
17

Actions

Shares
Downloads
0
Comments
2
Likes
17

Embeds 541

http://www.thetrendwatch.com 245
http://mobilecrossmedia.blogspot.com 70
https://www.ventipix.com 42
http://www.digital-marketeers.org 38
http://thomashusson.com 36
http://www.ventipix.com 30
http://www.slideshare.net 29
http://www.onlineandmobile.net 19
http://www.marketinginnovatie.org 13
http://o-a-m.blogspot.com 8
http://thetrendwatch.com 3
http://thumbmusings.blogspot.com 2
http://thetrendwatch.fullsixdev.us 2
http://www.netvibes.com 1
applewebdata://D0C438FD-BB99-4355-8B84-E82736EE579D 1
http://www.lmodules.com 1
http://mobilecrossmedia.blogspot.fr 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 1. I grab my New York mag magazine and read instructions on its back cover.
  • 2. 2. I’m asked to send “RLQR1” in a text message to 23000
  • 3. 3. I get a text back with the URL to visit: m.ralphlauren.com
  • 4. 4. I click on that URL only to arrive on a tiny tiny website.
  • 5. 5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.
  • 6. 6. A new tiny page appears, so I pinch to zoom in again and click on Download.
  • 7. 7. My phone number and phone model are recognized but I need to select my mobile phone carrier.
  • 8. 8. I select AT&T, but it takes me to the same page over and over.