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Polo's QR Codes suck!
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Polo's QR Codes suck!

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Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

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Polo's QR Codes suck! Polo's QR Codes suck! Presentation Transcript

  • 1. I grab my New York mag magazine and read instructions on its back cover.
  • 2. I’m asked to send “RLQR1” in a text message to 23000
  • 3. I get a text back with the URL to visit: m.ralphlauren.com View slide
  • 4. I click on that URL only to arrive on a tiny tiny website. View slide
  • 5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.
  • 6. A new tiny page appears, so I pinch to zoom in again and click on Download.
  • 7. My phone number and phone model are recognized but I need to select my mobile phone carrier.
  • 8. I select AT&T, but it takes me to the same page over and over.