Polo's QR Codes suck!

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Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobile technology.

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Polo's QR Codes suck!

  1. 1. 1. I grab my New York mag magazine and read instructions on its back cover.
  2. 2. 2. I’m asked to send “RLQR1” in a text message to 23000
  3. 3. 3. I get a text back with the URL to visit: m.ralphlauren.com
  4. 4. 4. I click on that URL only to arrive on a tiny tiny website.
  5. 5. 5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.
  6. 6. 6. A new tiny page appears, so I pinch to zoom in again and click on Download.
  7. 7. 7. My phone number and phone model are recognized but I need to select my mobile phone carrier.
  8. 8. 8. I select AT, but it takes me to the same page over and over.

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