bringing craft                         back to contentSaturday, March 23, 13
Saturday, March 23, 13
content   craftSaturday, March 23, 13
hello                         darthSaturday, March 23, 13
Saturday, March 23, 13
1Saturday, March 23, 13
Saturday, March 23, 13
2                         sketch                          it outSaturday, March 23, 13
Saturday, March 23, 13
Saturday, March 23, 13
3                         channel                          ernieSaturday, March 23, 13
Saturday, March 23, 13
4                         (⊙.⊙(☉_☉)⊙.⊙)                         collaborate                           to winSaturday, Marc...
Saturday, March 23, 13
5                         cleverifficSaturday, March 23, 13
Saturday, March 23, 13
6                         hype                         typeSaturday, March 23, 13
Saturday, March 23, 13
7                         savorySaturday, March 23, 13
Saturday, March 23, 13
8                         just                         beat                          itSaturday, March 23, 13
Saturday, March 23, 13
9                         bad timingSaturday, March 23, 13
Saturday, March 23, 13
10                         appreciatedSaturday, March 23, 13
Saturday, March 23, 13
1   2   3       4           5                                     (⊙.⊙(☉_☉)⊙.⊙)                         6   7   8       9 ...
Adam	 McLane                          blogs at adammclane.com                                  @mclanea                   ...
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Bringing Craft Back to Content

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It’s easy to get enamored with all that you can make WordPress do. Ecommerce. Membership. Private forums and social networks. And the motherload, building a supercharged subscription-based-membership site complete with a private social network which passively generates income for a small army of affiliates.

We laugh because we know that’s what most clients want us to build. I’ve built all of those. Some have worked great. But most have failed.

The truth is that no matter how powerful your marketing scheme or development plan is that your project will fail if you don’t have great content. Some chide that Content is King. But in reality content is omnipotent. Without great content the most perfectly executed plan is just a knot of code on a very boring web server.

In our brief time together we’ll examine 10 ways to bring the craft of creating content back into what you do.

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Bringing Craft Back to Content

  1. 1. bringing craft back to contentSaturday, March 23, 13
  2. 2. Saturday, March 23, 13
  3. 3. content craftSaturday, March 23, 13
  4. 4. hello darthSaturday, March 23, 13
  5. 5. Saturday, March 23, 13
  6. 6. 1Saturday, March 23, 13
  7. 7. Saturday, March 23, 13
  8. 8. 2 sketch it outSaturday, March 23, 13
  9. 9. Saturday, March 23, 13
  10. 10. Saturday, March 23, 13
  11. 11. 3 channel ernieSaturday, March 23, 13
  12. 12. Saturday, March 23, 13
  13. 13. 4 (⊙.⊙(☉_☉)⊙.⊙) collaborate to winSaturday, March 23, 13
  14. 14. Saturday, March 23, 13
  15. 15. 5 cleverifficSaturday, March 23, 13
  16. 16. Saturday, March 23, 13
  17. 17. 6 hype typeSaturday, March 23, 13
  18. 18. Saturday, March 23, 13
  19. 19. 7 savorySaturday, March 23, 13
  20. 20. Saturday, March 23, 13
  21. 21. 8 just beat itSaturday, March 23, 13
  22. 22. Saturday, March 23, 13
  23. 23. 9 bad timingSaturday, March 23, 13
  24. 24. Saturday, March 23, 13
  25. 25. 10 appreciatedSaturday, March 23, 13
  26. 26. Saturday, March 23, 13
  27. 27. 1 2 3 4 5 (⊙.⊙(☉_☉)⊙.⊙) 6 7 8 9 10Saturday, March 23, 13
  28. 28. Adam McLane blogs at adammclane.com @mclanea works at mclanecreative.com @mclanecreative san diego, ca available for rent or lease on a limited basisSaturday, March 23, 13

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