Blogging 201: Generating Content They'll Love

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In this 45 minute webinar we'll cover the following topics:
+ Topic generation
+ Establishing a writing routine
+ Writing for impact and engagement
+ Identifying your voice
+ Copyright and excerpting etiquette
+ Blog Post Titles, Featured Images, and Social Sharing
+ Basic search engines happy

Published in: Self Improvement
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Blogging 201: Generating Content They'll Love

  1. 1. take notes
  2. 2. do not quit
  3. 3. 1. The key to content they'll love is writing content you love.
  4. 4. 1. The key to content they'll love is writing content you love. 2. The key to content you love is loving the process.
  5. 5. 1. The key to content they'll love is writing content you love. 2. The key to content you love is loving the process. 3. The key to a process you love is intrinsic motivation; not extrinsic motivation (praise, engagement, work goals, ad sales)
  6. 6. topic generation
  7. 7. 15 Minutes Idea Bursts • Relax • Take a walk • Take a shower • Talk to your friends
  8. 8. “That’s why so many insights happen during warm showers. For many people it’s the most relaxing part of the day.” ! It’s not until we’re being massaged by warm water, unable to check our email, that we’re finally able to hear the quiet voices in the backs of our heads telling us about the insight. The answers have been there all along— we just weren’t listening. ! Imagine: How Creativity Works p. 30
  9. 9. You need a notebook • An actual notebook • Evernote • Simplenote • Sticky Notes
  10. 10. Write down every idea • Bad ideas • Mean ideas • Mediocre ideas • Great ideas
  11. 11. Establishing a Routing
  12. 12. Establishing a Routing • Content you love is the product of a routine you love
  13. 13. Establishing a Routing Content you love is the product of a routine you love • A routine you love is a habit •
  14. 14. Establishing a Routing Content you love is the product of a routine you love • A routine you love is a habit • Adam's Writing Habit •
  15. 15. Writing for Impact and Engagement
  16. 16. Writing for Impact and Engagement • 1-5-10 rule
  17. 17. Writing for Impact and Engagement • • 1-5-10 rule Be remarkable
  18. 18. Writing for Impact and Engagement • • • 1-5-10 rule Be remarkable Say something worth reading
  19. 19. Writing for Impact and Engagement • • • • 1-5-10 rule Be remarkable Say something worth reading Don’t waste people’s time
  20. 20. Identify Your Voice
  21. 21. Identify Your Voice 1. Start with who you already are
  22. 22. Identify Your Voice 1. Start with who you already are 2. Your voice flows out of what you're passionate about.
  23. 23. Identify Your Voice 1. Start with who you already are 2. Your voice flows out of what you're passionate about. 3. Identify your role in your readers lives.
  24. 24. Identify Your Voice 1. Start with who you already are 2. Your voice flows out of what you're passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers
  25. 25. Identify Your Voice 1. Start with who you already are 2. Your voice flows out of what you're passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers 5. For an audience to grow they need to know their role.
  26. 26. Identify Your Voice 1. Start with who you already are 2. Your voice flows out of what you're passionate about. 3. Identify your role in your readers lives. 4. Identify the role of your readers 5. For an audience to grow they need to know their role. 6. Consistent blogs don't grow when the audience doesn't know what to do.
  27. 27. Copyright & Etiquette
  28. 28. Copyright & Etiquette 1.If in doubt, ask permission
  29. 29. Copyright & Etiquette 1.If in doubt, ask permission 2.Basic copyright... "If you wrote it, you own it unless you declare otherwise."
  30. 30. Copyright & Etiquette 1.If in doubt, ask permission 2.Basic copyright... "If you wrote it, you own it unless you declare otherwise." 3.Excerpting étiquette... a paragraph and a link is great. It helps everyone!
  31. 31. Titles, Images, and Social Sharing
  32. 32. Titles, Images, and Social Sharing 1.Titles = the hook
  33. 33. Titles, Images, and Social Sharing 1.Titles = the hook 2.Image > Title
  34. 34. Titles, Images, and Social Sharing 1.Titles = the hook 2.Image > Title 3.Social = Title + Image

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